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The No B.S. Info Product Creation Outline

You want to create a product but the process seems daunting.

The No B.S. Info Product Creation Outline

Been there. Felt that. But you know what?

There are shortcuts.

Rather than struggling to figure out what to write (or say, if you’re making a video) why not follow a proven outline?

No matter what your topic, no matter what your niche, I think you’ll find this universal outline is a tremendous help for creating great products quickly, with the least fuss, hassle and sweat. And NO tears. With this formula, even sworn non-writers can create their own products.

Let’s get started.

Set the Scene

You’re going to tell them who you are, how it is that you know what you’re talking about (or writing about) and the results they can expect to get from your product.

In other words, you’re providing your credentials that allow you to teach them about this topic and you’re telling them what they’re going to learn.

Example: My name is Joe Marketer and I’ve been an online marketer for 5 years now. In that time I went from struggling newbie to making a full time income from my online endeavors, and I want to teach you how to do the very same. Imagine if, by following the system you’re about to discover, you can quit your job just 6 months from now and live the life you’ve always dreamed of. If you’re willing to put in the time and effort, you can make your dream a reality.

Warn Them of Challenges

Tell them what their challenges and obstacles will be to getting the results they’re seeking. Let them know you understand what they’re going through, their problem, etc. You’re creating a bond here between you and your reader or listener.

You’re also letting them know that they have to put in the effort to get the results. Just because they purchased your product doesn’t mean they’re done – they’re only getting started. Let them know there’s work to do and you’ll show them exactly what that work is.

Tell Your Story

Hopefully you have your own story of how you had this same challenge or problem and how you over came it. People love stories and they especially want to know that a) you had a similar challenge and b) using what they’re about to learn, you overcame that challenge.

Tell Them What NOT To Do

Are there myths or out of date thinking that they might need to be aware of? Perhaps methods that don’t work, old wives tales, etc.? Let them know what doesn’t work and why it doesn’t work. You’re telling them what’s been holding them back from success and you’re giving them the chance to release their old beliefs and ideas so they can readily embrace what you’re about to teach them.

Give Them the Goods

This is the main body of your work, where you will be teaching them all about your topic. This is the biggest section and you’ll find it’s far easier to create if you first make an outline of what you’re teaching and then fill in that outline.

Pitfalls

Whatever you’re teaching, there are going to be pitfalls and mistakes they need to avoid. What are they, and how do they avoid or overcome them? What are the hurdles? How can they bypass the challenges or at least be ready to deal with them?

The Starting Point

By now your reader may be feeling overwhelmed so give them a starting point. This is where you gently push them towards the door and tell them what their first destination/goal/activity is on the road to reaching the outcome they seek.

And you’re done! You can use this product outline to create reports, ebooks, videos, audios – even a book you sell on Amazon.

I think you’ll find that by using this outline your work goes a great deal faster and you won’t stare at your blank computer screen, wondering what to write.

Let me know your results when you try it – I think you’ll never go back to working without an outline again!

Source: hbti

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How to Create a Product That Sells

Notice the headline doesn’t say, “How to Create a Product and Sell It.” Frankly, that’s exactly what most marketers do – they create a product without any thought to what the market wants, and then they try to figure out a way to sell it. Result? Most times: failure.

How to Create a Product That Sells

To create a product that sells, you want to first identify a niche that’s hungry, and then offer them whatever it is that they are hungry for. The hard work is in finding that target audience that is ready and eager to buy.

Once you’ve done that, creating the product is the easy part, as well as the fun part because you know in advance that you are about to make money.

So how do you identify a hungry niche?

Here are keys to look for when investigating a possible market:

Are they in pain? Are they seeking relief from that pain, and are they willing to pay for that relief?

Do they have a problem? If so, are they willing to pay to get the solution to that problem?

Are they seeking a specific pleasure? Are they willing to pay to receive that pleasure?

My advice is to focus as much as possible on the first two. While people are certainly willing to pay for pleasure, they will part with their money far faster to relieve pain or solve a pressing problem.

If you find competition in your prospective niche, it’s a good sign that there is money to be made, so don’t think you’ve got to find some great undiscovered niche – it’s not likely to happen. If there is no competition, realize that it’s probably because no one is buying.

Now then, you are going to allow your market niche to define your product. In other words, rather than creating the product and finding the market, you’ve now found your market and you’re going to create your product to satisfy the specific needs of that market.

Let’s say you’re targeting retirees who want to make extra income online. What do you know about your niche? You know that generally they’re not as computer savvy as teens and twenty-somethings, that they’re going to be more receptive to building long term income rather than something that’s supposed to make them rich overnight, that they’re likely to be more skeptical when it comes to making money from home, and so forth.

Thus you are going to target all of your marketing and your products using the information you gather from your research on this niche, and you’re going to always have your prospects in mind when you’re working on your business. You might even imagine a couple of your best prospects right there in the room with you as you’re creating your product and your marketing materials.

Let me give you a head start on finding a niche that’s just dying to purchase your product.

The three biggest, hottest and hungriest mega niches are…

  1. Health, fitness and weight loss
  2. Making money
  3. Relationships, dating and personal development

These are excellent starting points, but of course you’re not going to target the ENTIRE health, fitness and weight loss market. If you’re trying to market to everyone, you are marketing to NO ONE.

Thus you’re going to drill down to find the specific group within these niches that you want to market to.

Examples: College women wanting to lose weight. Stay at home Mom’s wanting to earn money. People married over 10 years wanting to put the spark back in their marriage.

And you could narrow it down from there. The point is, once you have a hungry niche, you extensively research and even interview that niche until you know exactly what they want, and then offer it to them.

Do you see the difference between guessing what people might want, and KNOWING in advance what they will pay for? It will save you time and frustration while growing your bank account 10 times faster than guessing ever would.

Source: hbti

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Is Your Website LOSING You Business?

Did you know that promoting too many different categories of products or services from one website can result in fewer sales?

Is Your Website LOSING You Business?

Let’s say you have an SEO service, a website building service and a Facebook page service. Someone comes to your website looking to get a professional Facebook page built for their business, and finds all kinds of info on website building and SEO. He leaves.

Next he goes to a website that offers JUST Facebook pages. He buys.

What happened? Your website didn’t cater specifically to what he was looking for, so he kept searching until he found a website that did.

Solution? If you sell distinctly different services or products, you might want to consider building micro sites for each one.

And don’t be confused by the term “micro site.” A micro site might contain hundreds of pages of information – the key is that all of the information is targeted to one very specific micro niche.

And different products and services aren’t the only reason to consider building micro sites. If you cater to distinctly different customers you’ll also want to consider using micro sites.

For example, if you have an accounting service for both individuals and businesses, you will get more new clients by having two different websites, each catering to one of those two specific markets.

If you sell information on making money by blogging and on traffic generation, you might consider having two distinct micro sites

Micro sites are effective for several reasons…

You’ll get a better conversion rate with micro sites because you appear to be the authority on that specific service or product. You are suddenly the expert rather than the jack of all trades. And you are speaking directly to the prospects who want that specific product or service.

Second, it’s easier to get your websites ranked high in the search engines when they are dedicated to a specific niche.

Third, you don’t have all your eggs in one basket when you’re using micro sites. Imagine if you offer products in 5 different categories, all within one field. If you decide to sell off a portion of your business – say, 3 of the 5 categories, you can do it without harming your other two categories. Remember, websites are assets – in both the good and bad sense of the term. So not only can you sell some micro sites and keep others – should one of your websites run into trouble (falls out of favor with Google, for example) your other websites will remain unaffected.

To make this micro site technique work, you’ll need to be committed to writing plenty of great content on an ongoing basis if you want to rank it high in the search engines.

Choose domain names for your micro sites based on keywords, not based on your business name. For example, if you own a big garden center in Portland and one of your specialties is miniature roses, then PortlandMinatureRoses.com will have an easier time ranking high in the search engines than JudySmithRoses.com.

By all means add a blog to your micro sites and blog regularly if you like because it can only help. The more good information you offer, the better you’ll rank and the more likely prospects are to see you as the expert they’re looking for.

Bottom Line: Micro sites attract targeted customers Isn’t that what we all want more of?

Source: hbti

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