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Re-Target Your Niche to Maximize Profits

When you enter online marketing, you’re told to pick a niche.

Re-Target Your Niche to Maximize Profits

And you’re told that health, wealth and relationships are the big three. Pick a subniche in any of these, and you’ll likely do well.

But what if you want to do better than “well?” What if you want to dominate your market?

The first people into the big three markets had it easy, since there was ton of demand and very little competition.

Those who followed had it tougher.

And today, while the demand is still there, the competition can be brutal.

Unless…

Unless you continue to niche it down.

Markets (heath, wealth, relationships) are saturated.

Sub-markets (weight loss, forex, dating) are saturated.

Which is why you’ve got to specialize even further.

Study the competition and the processes they use, and then create your own market.

Here’s how:

1: Audience and Slogan

Your first step is to choose your audience and then target them with the right slogan – a slogan that promotes change.

If you look at recent American presidential campaigns, you’ll notice a trend:

George Bush Sr’s slogan – “A Proud Tradition”

vs.

Bill Clinton’s slogan, “Time to Change America”

John McCain’s slogan, “Country First”

vs.

Barack Obama’s slogan “Change we Need!”

Hillary Clinton’s slogan, “Fighting for Us” and “I’m With Her”

vs.

Trump’s, “Make America Great Again”

All three of the winners talked about change.

Why? People want change. They are dissatisfied, which is why they will buy into your message and your products, IF you can show them that doing so will create the change they seek.

Ask yourself what will get your tribe excited enough to follow you.

2: Setting Your Audience’s Hair on Fire

Next, issue a challenge to your audience – one that gets them fired up.

What is it that your audience wants?

To look 20 years younger and make their friends crazy jealous?

To get six-pack abs without the gym?

To strike it rich in six months with cryptocurrency?

Issue a challenge to your audience that sets them on fire with enthusiasm.

3: Create Your Tribe

By making your audience feel like they are part of a tribe, they will self-identify.

Look at the CrossFit people – they are diehard fans because they identify as part of the CrossFit tribe.

Brand your business AND your audience.

4: Create an “Us vs Them” movement

This could be a manifesto your tribe can rally around, or an actual movement of us vs them.

If you look at American politics, you see this tactic being used every single day.

5: Don’t Improve Them – Switch Them

People don’t want to lose weight – it’s hard and they’ve already failed a bunch of times. Plus, who wants to admit they’re overweight?

But people do what a new opportunity.

So give them status. Show them how they can have a brand new billion dollar body – not just a 20 pound weight loss.

This is a new discovery for them, making it fun and exciting. Plus, they don’t have to remember the pain of all their prior failures.

Once you switch them to your brand, pile on the new opportunities within the opportunity you initially switched them to.

These steps make the difference between a $100,000 business and a 7-figure business.

Source: hbti

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How Free Pays for Itself in Your Marketing

I’ve noticed marketers who are moving the free line all the way to, ‘never.’

How Free Pays for Itself in Your Marketing

They no longer give away anything for free, and might even go so far as to actively discourage freebie seekers.

While I understand the sentiment behind this, I’m not sure I agree. True, it can get discouraging if it seems like your lists are only interested in what they can get for free.

You work hard to create your products – why in the world would you give away your best stuff?

The answer is, you wouldn’t, of course. Not unless it leads to a bigger upsell of some kind.

But removing all the freebies from your funnels is, in my opinion, a big mistake.

Take a look at the marketers you follow – aren’t these the same ones you purchase products from, with or without a fancy sales letter?

So why do you follow these people and buy their recommendations? Odds are it’s because you discovered them through a free offer of some sort, like the kind you get in exchange for your email address.

You read their free report or watched their video or listened to their podcast, and you found out you like and trust them. You wanted to see what else they offer, and so you opened their emails, read their blogposts, and started buying their products.

Frankly, I think your freebies are your best sales letters. They tell your future customers what to expect from you and give them a reason to keep coming back for more, whether it’s free or paid.

Take a cold customer who doesn’t know me, give them my very best sales letter, and it’s really questionable whether they will buy or not.

But give me a customer who has read my free reports and come back, and I’ll show you a sale – with or without the fancy sales letter.

Furthermore, because I do offer free products first as a way of introducing myself and my business, and offer paid products afterwards, my retention rates are higher and my refund rates are lower.

In my opinion, the freebies we offer our prospects can be our very best selling tools.

Source: hbti

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How to Make [SERIOUS] Money Giving Away Courses

Can you earn $5,000 to $10,00 a month giving away what other marketers sell?

Give Away

Actually, yes! I love this because it’s simple and will work in a variety of niches.

There’s this gal in the investment market who gives away her course. Mind you, it’s a great course, complete with videos, pdf’s, and a ton of actionable information. 

People would pay good money for the course, but she advertises it everywhere for free.

She uses very professional looking ads, banners and landing pages to give away this free system.

All people need to do is hand over their name, email address and physical mailing address.

I suspect she sells her customers’ info to mail order businesses as well, but that’s not where she’s making the money mentioned above.

And of course she’s building her mailing list so she can promote other products, as well.

But again, that’s not where she’s making the money mentioned above.

In order to start investing, people need a trading account. And the trading account she recommends in the course pays her a commission for every person who signs-up… a fairly hefty commission, at that.

This business model could be expanded to many other niches as well. Simply find something that people need – preferably something they pay for on a monthly basis – and then create a product that leads them straight into buying that product or service, and give the product away for free.

No real selling is involved, and you can make not one, but multiple different income streams simultaneously.

Source: hbti

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