Home Business Ideas and Opportunities

Definitive Autoresponder Frequency Guide

(Or… “How Often Should You Email Your List???”) Everyone seems to have a slightly different opinion when it comes to how often to email your list. If you email too often – marketers argue – you’ll annoy people into unsubscribing. If you don’t mail often enough, subscribers forget who you are and you lose money […]

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How Offering Less Can Help You Sell More

Did you know that less is often perceived as being more, and more is often perceived as being less. Thus, it’s possible to offer less, charge more while also increasing your sales. Let’s look at an example: You have a great $200 course with incredible reviews that delivers on a very big promise. You also […]

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20 Head-Turning Ways to Grow Your Brand

HubSpot has compiled the 10 most remarkable marketing campaigns EVER. And while the article is sure to entertain, it’s also an excellent resource to get ideas for your own marketing campaigns. For example, Burger King’s Whopper Sacrifice asked Facebook users to unfriend 10 people to get a free Whopper. It only lasted 10 days before […]

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How to Price Your Product to Max Profits

You’ve created a great product and now you’re putting together your sales page. You’ve got the attention grabbing headline, the benefit laden lead-in, lots of bullet points and a few testimonials, too. Oh-oh… How do you tell them the price? WHEN do you tell them? Should you try to hide it inside the text? Should […]

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How To Read Your Customers’ Minds and Create a Product that’s Guaranteed to Sell

Common advice to new marketers is to find a need and fill it. Better advice is to find a want and fill that, since people more readily spend money on things they want than they do on things they need. After all, no one NEEDS an expensive car. Even the cheapest of automobiles will get […]

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Million Dollar Tips from Your Future Self

Imagine having a time machine that would allow you to travel into the future. Once you got there, you met with your future millionaire self to find out what you did between now and then to build such a successful online business. You then traveled back to today and (hopefully) began implementing at least some […]

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5 Reasons To Disable Blog Commenting

You can turn your blog comments off or on at will. So the question is, will you accept comments or not? On a positive note, allowing comments sometimes gives you great feedback on your posts. If you have a highly read blog with lots of comments, it also provides social proof to newcomers that you […]

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6 Tricks that Turn Strangers into Your Fans

Have you noticed there are some marketers who struggle for years to build a responsive list and only end up with a list of people who won’t open their emails? Conversely, you’ve also witnessed new marketers busting into the scene as complete nobodies, and in no time at all they’re commanding lists of mega thousands […]

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10 Keys To Getting Your Posts Read Using The Magic of Images

Yes, people come for the content, but first you’ve got to attract them with the image. After all, images are the first thing people notice about your page or post. The right image can grab attention and create intrigue, mystery, curiosity and a host of other emotions that wrap their tendrils around your visitor and […]

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Shortcut to Writing the Perfect Tagline

You’ve got a new product or website, but you’re stuck for a tagline. Should you spend a lot of time thinking up the best possibility? Surprisingly, no. There is a simple shortcut to writing the perfect tagline that will grab people’s attention and let them know immediately that your product is right for them. So […]

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