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The 6 Worst Affiliate Marketing Mistakes

You don’t have your own product yet and you want to make some money promoting affiliate products. But if you promote affiliate products via email, there is a better than even chance that you are making at least one of these mistakes and it’s costing you money. Imagine if every time you promote a product, you make more money with no more effort because you stop making these mistakes – wouldn’t that be worth exploring?

The 6 Worst Affiliate Marketing Mistakes

1. Promoting A Product Without Knowing Much About It

Just because other people are promoting a product doesn’t necessarily mean that you should, too. If you don’t know what it is that you’re selling, it makes sense that you’re going to do a lousy job of promoting it. “Hey, buy this product because other people are buying it so it must be good.” What kind of a recommendation is that?

That’s why you want to either get a review copy from the merchant prior to launch, or buy the product yourself. Then spend time actually using the product. Pick out 3 to 5 things you love about it and highlight these in your promotion.

BONUS: 

By reviewing the product prior to promoting it, you’ll discover if it’s something you want to stake your reputation on. After all, if you recommend a shoddy product, your list isn’t going to be happy and your reputation will take a hit. Promote enough shoddy products and you’ll need to change your name and build a new list.

2. Using The Same Promo Copy Everyone Else Is Using

It’s the day of the big launch and you copy and paste the same email a hundred other affiliates are sending to their lists – do you really think your readers aren’t on some of these other lists as well? When they see you’re just a cookie cutter of everyone else, they’re going to recognize your emails as junk and hit the delete button. Even if they are interested in the product, they’re going to find someone else to purchase it from who’s already used the product and can give them the insider’s perspective on what to expect.

When you write your own emails, you stand completely apart from the crowd. While the cookie cutter emails are being ignored, yours are getting read and receiving clicks. Write your own promotional emails with your own unique personality and slant, with sincerity and belief in what you are saying, and you will outperform other affiliates with lists larger than your own.

3. Not Adding Value

Always think of what you can add to the product to produce more value. For example, you can add a product of your own as a bonus, or do a coaching call for everyone who purchases. You might start a mastermind group to help the buyers implement what they learn in the course, or even create a new product to give them as a bonus (which you can then sell to others.)

Always think about how you can add value. Many times it can be as simple as adding a 10 page report or 5 minute video on how to do something step-by-step that is called for in the product.  And be sure the value you add is directly related to the product you are promoting. If the product is how to grow magnificent roses, then a report on the best places to buy rose fertilizer would be perfect, while a video on how to plant asparagus wouldn’t make a lot of sense.

4. Sending Nothing But Affiliate Offers

If you want your emails to get open and read, you’re going to want to mix a good share of content in with your promotional emails. No one likes to be sold to over and over again, yet everyone enjoys getting news, how-to’s and insider advice from a trusted friend. Be the friend, and make sure at least 2/3rds of your emails contain great info. This will build a relationship between you and your readers and also get your promo emails open and read.

5. Hard Selling Instead Of Pre-Selling

As an affiliate, your job isn’t to sell the product – that’s the sales page’s job. You job is to get your readers warmed up to the idea of what the product can do for them, so that 2 things happen: First, they click the link in your email that leads to the sales page. Remember, you’re selling the click, not the product. And second, when they click that link they are interested, eager and possibly even excited to discover more.

6. Not Being Memorable

We touched on this earlier when we spoke of delivering lots of value to your list in the form of content. When you’re known for delivering value, your emails are much more likely to be opened and read. But just having great content isn’t always enough to make you stand apart from the crowd. You also need a hook: Something that makes you memorable to your readers so that each time they see an email from you, they remember exactly who are and why they should open the email.

If you’re like most marketers, you probably assume you already stand out because you know how different you are from other marketers – but do your readers know this? From the day they join your list, you should in some way differentiate yourself. It could be by using a nickname, such as Mr./Mrs. Overdeliverer. Or it could with your own brand.

If you have another profession, you can use that as your hook. One fellow I know was a school teacher and he still refers to himself that way even though it’s been years since he stepped inside a classroom. Another marketer is known as being unorthodox (to say the least) and yet another is known for his hair and his barefoot running. These are all hooks or associations that make them stand apart in their subscriber’s minds from all the other marketers sending them emails.

Employ some of these hard-fought lessons in your own marketing, and you’ll save yourself years of trial and error, and quickly get on the fast-track to higher profits in your affiliate marketing business.

Source: hbti

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4 Myths The “Experts” Tell You

Every time you turn around, there’s another guru offering a high ticket item that will save the day and put a fortune in your pocket – but will it? The thing about selling information to Internet marketers on how to market is that they are effectively creating their own competition – training others to do what it is that’s making them rich.

Myths/Facts

Now, if you were going to train YOUR competition to compete against you and try to take away your business – would you tell them everything? No way. For that matter, would you be tempted to tell them things that were – shall we say – not exactly true? Possibly. Here are 4 common myths the “experts” would love for you to keep believing…

  1. Long sales copy always out pulls short sales copy. Not true – if you’re selling a low ticket item ($5 to $30) then short copy will often out pull long copy – especially if you state the price UP FRONT rather than trying to hide it at the bottom. If you’re selling more expensive products, then long copy does out pull short copy.

  2. Video sells more than written copy. Not true – split testing of squeeze pages shows that the pages without video nearly always out pull the ones with video. Moreover, sales pages with just video and no copy tend to not do as well as sales pages with copy and no video. And a combination of the two really needs to be split-tested, because it could easily go either way. Don’t assume video sells – depending on the product and the video itself, it can hurt as much as you think it might help.

  3. You should split test everything. Yes, as we just mentioned split testing is great – but only so long as it doesn’t slow you down. When you’re just getting started, the last thing you need is to delay your actions until you’ve split tested everything down to a science. Better to roll out that sales page today and begin making sales now than to wait until it’s perfect. Do split test, but don’t make it a priority. Taking action, rolling out new products and building your list should be your priorities. Get the money coming in and then focus on improving your systems.

  4. Affiliate marketing is the way to go. Think about this – do you want to compete with a hundred or a thousand other affiliates to sell a product – or do you want to sell your own unique product that no one else on the planet can offer? By creating your own products, not only do you eliminate the competition, but you also build a relationship with your customers who come to know you, trust you and love your products. And once this happens, then you can sell them all the affiliate products you like.

Never be afraid to question anything anybody tells you – including me. And always look at the possible motives that might lie behind a word of advice. As my grandfather used to say, “Follow the money!” If someone is teaching you how to compete with them, odds are they’re not only omitting key information – they may also be leading you astray.

Source: hbti

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How to Launch Your Own Product, Build Your Credibility and Make Effortless Sales

How can you create a product in less than a week that has a high perceived value and is almost guaranteed to bring its own traffic and sales? One word: Interviews.

Product Launch

Here’s how to do it…

First, choose a niche if you don’t already have one. Preferably you want to find a niche with experts who have their own email lists.

Second, choose a hook. If your niche is vegetable gardening, your hook might be, “How to grow an entire years worth of veggies for less than $50.” If your niche is classic cars, your hook might be, “How to buy classic cars for half their real value.” If your niche is Internet Marketing, your hook might be, “How to drive tons of traffic to your website without spending a dime.”

Third, once you have your hook you’ll want to find your experts. Book authors are great for this, as are bloggers and any fairly well-known experts in your niche. Don’t be afraid to approach well known people because you’re going to offer them something they want – exposure. Everyone has something they want to plug, whether it’s their latest book, their website, their new product or whatever – and you’re going to use this to your advantage.

Fourth, contact your experts. You can do this through phone or email, whichever you’re more comfortable with. Ask them if you can interview them, and be sure to mention that you want to plug their latest product or book for several minutes at the end of the interview. Everyone loves a chance to not only expand their audience, but to also make some sales of their latest product.

Fifth, if their product has an affiliate program you’ll want to sign up as an affiliate, do a redirect and give that link at the end of the interview to promote the product. This way both you and your interview subject will make money.

Sixth, conduct the interview. Sign up for a trial at Instant Teleseminar. You’ll get your own conference number and access code. Set the interview up to be recorded, and once the interview is over you can download the mp3 recording. Simple!

Keep the interview fun and relaxed, and ask questions along the lines of your hook. You might want to let your interview subject know ahead of time what you will be asking so they can be properly prepared. They might also have suggestions for you on what they would like you to ask them.

Seventh, ask your interview subjects to promote your new interview product for you. Because they are one of the featured speakers they will likely not only promote it, but promote it heavily. In addition to sales for you and commissions for them; it also means subscriber sign ups for you and back end sales as well (remember, you’re promoting a product at the end of each interview and receiving affiliate commissions on those as well.)

And there you have it – an easy, fast way to create your own product with a high perceived value. If you do a dozen or so interviews, you can easily charge $47 to $97 for the package. And since you’ve chosen experts who have their own mailing lists, you’ll also have a way to promote your product for immediate sales while simultaneously growing your list!

Source: hbti

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