Imagine all the prospects you attract to your business as being a large mound of gravel. But hidden in that gravel are diamonds. Your job is to sift through the gravel to find the diamonds, and to do this as cheaply and effectively as possible. You want to spend the majority of your marketing time…
Archive | October, 2017
Imagine growing your e-commerce site from nothing to $50,000 in monthly revenue just three months after launching. Impossible? Actually, I’ve seen case studies that prove it can and does happen. “But it takes a big marketing budget, right?” Nope. If you know what you’re doing and you’re willing to put in the work, every single…
Yes, you read that headline right. In fact, you might even want to read it again. You can totally get affiliates to PAY YOU for the right to send you buyers. I ran across this a couple of years ago, and I have to say I was impressed. In fact, I just about joined this…
If not, then read on… And by the way, this is an advanced variation of the Skype slots technique taught earlier. You might start with that one, and then graduate to this one when you’re ready. If you think about what’s living in the ocean, you’ll realize there’s everything from so-small-you-can’t-see-it plankton, to whales the…
Okay, your results will vary on this one. Frankly, I don’t see any reason why a person can’t make $500 per DAY, but as always, it depends on what you do with the info I’m about to share with you. First, there is a stipulation – you must be really good at something that others…
Take a look at that last promotion you sent. Go ahead, open it up.
How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?
Good! But opens and clicks only measure interest. They’re not your end goal.
Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.
The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.
Step 1: Set Up Sales Tracking
First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.
You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps.
Once you’re ready, it’s time for…
Step 2: Tweak Your Promotional Broadcast
Start with your original broadcast design. The goal is to see if a different version will sell more, so you’ll need to create that other version.
To get started, take a look at:
- Your call to action. Is your design eye-catching enough? Would different words be more compelling? Should it move above the fold (the point where readers need to scroll to see more)?
- Your text-to-image ratio. Experts recommend a blend of 60% text to 40% imagesto illustrate your message while avoiding spam traps.
- Your preheader. Do you have a whitelisting request? A link to your newsletter online? An unsubscribe link?
- Your format. Are you using the best layout for your content? Or should you try one of these options instead?
- Your images and copy. Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?
Step 3: Split Test for the Winning Design
To figure out which design will generate more sales, use the broadcast split testingfeature in your account. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.
After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)
How Likely Are You to Follow These Steps?
Does setting up sales tracking and a split test sound like something you’re likely to do?
If it does, what changes do you think you’ll test? We’d love to hear about your results!
If not, what’s standing in your way?
Here’s 6.5 Ways to Fix It Someone joins your list and what do they see? “You are subscribed. You can unsubscribe at any time by clicking this link. Thank you.” Wow! That really built some rapport, now didn’t it! I tell you, I am so fired up about being on another list that I could…
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Huh?? Ever notice how the various professions create new terms to try to make us feel stupid? I hope you don’t do that to your readers. And if you catch me doing it, slap me. Please. Now then… a “successive approximation” is a rather silly term for a psychological trigger that you, as a marketer,…
We’ve been on the web since the early 90’s in marketing/advertising and established our Classifieds back in 1998 (18+ years). We began developing our advertising and CPA marketing solutions; ATD (affordable traffic delivery) division in 2001. Over the past decade and more we’ve partnered with several advertising networks enabling us to provide our clients with an expanded internet marketing/advertising reach of United States (U.S), Canada (CA), Australia (AUS), United Kingdom (UK), Europe (EUR), South America, and Asian (English speaking) population. Via our networks technology and resources we’re able to promote our clients websites, etc. to a high volume of targeted prospects monthly. Classified2000.net receives 1.2+ million page views monthly and it’s just one of the sites in our network.
Please note: We are currently updating our website so there will be some residues of the older versions of our site roaming around until this monumental task is complete.
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Here’s a clever idea for making money with your list: You have a list of buyers and list of prospects, right? Rent out your list of prospects to product owners, advertising their “Product of the Day.” This is different, because nearly all solo ad sellers won’t let ad buyers send traffic directly to a sales…
Instead of using the phrase, “mailing list,” use “alert” instead. Do people want to join your mailing list? Not really. But do they want to be alerted to the latest news, products and so forth? You bet! So instead of asking people to subscribe to your list… (yawn) …ask them if they want to be…
When you learn martial arts or most any form of fighting, one of the techniques they teach you is to punch through your opponent. For example, instead of aiming to punch your opponent’s face, you aim to punch a point just behind their head. This gives your punch much more force, because your target is…
Imagine you’re 80 years old and a model. Deshun Wang doesn’t have to imagine it – some say he is the hottest guy on the catwalk. And yes, he is 80 years old. Lessons learned: You can start your life from scratch whenever you want, regardless of age. Start over as many times as you…