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Archive | December, 2017

You Are in Competition with Netflix

Well now, that’s a sobering thought, isn’t it? And it’s not just Netflix. You are in competition with Reddit, YouTube, Amazon, social media, video games and every website out there for your prospect’s attention. Scary, right? But before you give up and curl yourself into a self-defeated ball, consider this: You have a message that […]

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Limited = More Value

You already know all about scarcity. The scarcer something is, the more people want it. That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it. For decades savvy store owners have used this trick. By limiting the number of items a person […]

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Red + Blue Equals Action

I hesitate to share this with you for two reasons: One, it’s super sneaky and ultra-powerful. Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects? Heck with it, I’m going to share it with you anyway. Next time you are designing an ad, website, book cover, […]

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Use Faces in Your Ads to Engage Emotion

People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things. Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions […]

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How to Change Anyone – Even Yourself

You’ve been wanting to start an online business, but you keep putting it off. You want to build a new website, write a new book, create a new product, etc., but you can’t seem to do it. Or maybe you just want to exercise more or eat better, so you have the energy to run […]

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Are You Coaching? Here’s How to Double Your Income

Short and sweet: If you’re making good money coaching others to do or accomplish something, then you can probably double the money you make without much effort. It’s sort of a recycle and reuse kind of thing, where nothing in your business goes to waste. Let’s say you spend time coaching people on how to […]

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How to Create a Great Value Proposition

Your value proposition determines if people will bother reading about your product or close the page. If you get it right, sales can skyrocket. Get it wrong, and you’ll wonder why all that traffic isn’t converting into sales. The less known your company is, the more you need to work on and perfect your value […]

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What’s in a Pen Name? Profits.

I know a few readers are going to take issue with what I’m about to say. That’s okay. If you don’t like this or you think it’s morally wrong, then simply don’t do it. For everyone else, riddle me this: What do Abigail Van Buren (Dear Abby), Anne Hathaway, Ann Rice, Ayn Rand, Dr. Seuss, […]

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Best Custom-Tailored Product Funnel Coaching Ever?

Imagine for a moment that you want to create a product in the dating niche. In fact, you even know what kind of product you want to create, who your target audience is and so forth. Now if you could just get someone to show you exactly what to do… What kind of emails should […]

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How to Make More Sales with Less Effort Using Repulsion Marketing

I do a great deal of reading and researching on the topic of online marketing. I have to, it’s how I make my living. I imagine you do the same. Which is why you may have noticed that a lot of people tend to over complicate the whole online marketing thing. Really, you need a […]

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