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Product Owners: 5 Ways To Make an Extra $500 Every Week

Simple changes in the way you market can result in big changes in your profit. In fact, with a few tweaks you might easily increase your income by several hundred dollars each week, depending on your traffic and offers. Here are 5 proven ways that you can do it.

Product Owners: 5 Ways To Make an Extra $500 Every Week

Cut your costs. Are you buying traffic? Look for ways to get the same quality of traffic (or better) for less. Are you paying affiliates? Consider paying MORE on the front end and less on the backend – done correctly, this can often result in more effort from affiliates and more long term profit in your pocket.

Increase the profit you make on each sale. This could be as simple as raising your price, or offering an upsell, a downsell, a one time offer or a combination.

Get more traffic. As a product owner, one of the best things you can do is attract great affiliates to bring you more traffic. Consider offering 100% commissions on the front end and bonuses to top affiliates. Then make sure you have a killer backend set up, with mid-priced and high-priced products that earn strong revenue for your business on the leads affiliates send you.

Increase your conversion rate. Simple adjustments combined with testing can raise the conversion rate on your sales pages – sometimes significantly. If you look at your sales for the past year and then ask yourself – “If I had increased conversions by 2% over this time period, how much more would I have earned?” You’ll see that the increased income can be tremendous, all from tweaking and testing.

Sell more products and services along with higher priced products to your existing customers. This is perhaps the best technique of all, and one that marketers often forget. Sure, you’ve got a $10 product and a $100 product, but what about that $500 a month coaching program, or the $1,000 big product? Don’t be scared to bring out the big guns – it’s actually what some of your customers are craving. Also, offer select promotions to your customers – products that you have personally vetted and know will help them. These two steps alone can add thousands to your bank account each month.

What to do right now: Work on #4: Increase Your Conversion Rate. This is the one thing you can begin working on immediately with very little effort that can make a tremendous difference.

Plus you’re increasing your list of buyers, which gives further opportunity to sell more products and more expensive products. And the higher your conversion rates are, the easier it is to attract great affiliates who send boatloads of traffic.

Once you’ve increased your conversion rates, choose another method and begin working on that. Before you know it, you may have doubled or even tripled your online income. Yes, when you’re a product owner, giving yourself a hefty raise really can be that simple.

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How to Make Big Profits with a Small List

When Joe Cool Marketer does a big splashy launch with prizes for the top 10 or 20 affiliates, wouldn’t you love to be on that list, making those commissions and earning those prizes? Not only do you make good money, you also get courted by other leaders to promote their products. Pretty soon you’re a high profile affiliate, and able to get joint ventures with product creators and the other leading affiliates – a great position to be in…

How to Make Big Profits with a Small List

But if your list is relatively small, you might think it’s not possible – at least not until you get a bigger, better and more responsive list.

Guess again – there is a way you can get on those leader boards, and the trick is so simple you’ve probably overlooked it: Join up with other marketers. Find several other marketers with lists comparable to yours and make yourself a promotion club. Pick launches of a medium size so you’re not competing with every big name marketer out there.

Pool your resources and your bonuses with your fellow club members to offer a killer bonus package. Everyone in your club promotes the same link and you all share in the profit. Take turns on who gets their name(s) on the leader board, or choose a new name for your club.

Your promotion club can do a lot more than win affiliate contests – you can also ban together to create and promote products and help each other with ideas and implementation.

Play it smart. You want people in your club who are in this for the long haul like you are, who are trust worthy, who you like working with, and who you can mastermind with. Together the 5 or so of you can accomplish far, far more than any one of you can individually, and it is likely you will find more ways to partner together along the way – possibly even creating products and running your own big shot affiliate program for others to join and profit selling YOUR products.

Success is a momentum game. Everyone starts at the beginning and builds their way up. Partnering up is a great way to speed up your journey to the top of the game!

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Why You’re Losing and Others are Winning

If you take a look at any of the top internet marketing and online business building forums online, you’ll find these questions asked repeatedly:

“How much time does this take?”
 “How fast can I make money?”
“Do I need any skills to do this?”
“Do I have to learn anything?”
“Does this require any investment?”

Why You're Losing and Others are Winning

And so forth. We’ve seen these questions so many times, they seem legitimate – as though a business should take no time, require no skill, need no investment and so forth.

Just press a button and WHAMO! Hundred dollar bills start spewing out of your computer. Anything short of this is something we’re just not interested in, thank you very much.

And there lies the clue of why so many people fail in business, and in life.

They’re not willing to put in the time. They’re not willing to invest even the smallest amount of money, other than to purchase the initial ‘how-to’ product. They’re not willing to just DO IT.

Most people will say it’s because we’ve gotten lazy. We want success NOW, not in a week or in a year. Everything is NOW NOW NOW or never.

But I have another theory. I don’t think people are lazy. Nor do I think they lack the time or the motivation. Heck, just look at how much time some people spend looking at and buying new how-to-make-money products. They literally invest hundreds of hours reading sales pages and buying products.

And they might even read some of them. Maybe. But do they put them into action? 99 times out of 100, they don’t.

And it’s not because they’re lazy. It’s because they’re AFRAID.

Somewhere in the recent past, we forgot that it’s okay to not be a smashing success the first time we do something. We forgot that it’s okay to fall down and get back up when we’re learning to walk. We forgot that it’s okay to look like a complete jackass the first few times we try to dive off the diving board. We forgot that the first time we made love, we were as awkward and clumsy as could be.

But we kept trying to walk. We kept diving off that board. And we kept making love until we got GOOD at it.

So why is it that we are so afraid to fail in business? Why is it that we are only interested in making the smallest, briefest of efforts before we throw our hands up and declare that, “This doesn’t work?”

When did we get so damn AFRAID?

More importantly, how do we get unafraid?

By putting blinders on. You choose the path you want to take, and then you research the heck out of it for seven days or less. You read and watch everything you can get your hands on, and you take notes.

Distractions are NOT an option. Nor is mulling it over and thinking of all the reasons why it won’t work. You don’t have TIME for that.

After your 7 days (or less) of research, you take action. Because you know what? Taking action is actually EASIER than learning. And it’s more fun, too. But because we let those little fear monsters whisper in our ear, we think it’s gonna be hard. We think it’s somehow going to hurt.

But once you break that first barrier and start moving, you realize that brick wall was only made of tissue paper, and you had the ability all along to walk right through it to the other side.

Now here’s where it gets really interesting: “D” and “F” students often do better in business than “A” students. Which is another way of saying that quite frequently the not so bright people build empires while the geniuses don’t have two nickels to rub together.

Do you know why? Because the really smart people are too smart for their own good. They’re thinking of all the reasons why their new business venture will fail. And because they’re so smart, they’re able to come up with all kinds of perfectly legitimate reasons why it won’t work and why it won’t last if it does work.

And they’re right, too – it will fail because they’ve already put their business on that course of failure simply by thinking about it. Not because of some voodoo mind magic, but because they will either not start the business at all because they fear the failure they see headed their way, or because they will start it but then quit at the first problem. “There! I knew it, I just knew this wouldn’t work!”

But the “D” and “F” students aren’t quite so bright, so they don’t ponder all the reasons why their new business will fail. Nor do they try to “fix” the business before they start it, with their new fangled ideas (another “A” student problem.)

Instead, they take the book or course they bought, and start at page 1, and follow the steps. When they get stuck, they ask for help. “I can’t figure this out, so I’ll ask these people on the forum, or hire someone on Fiverr to do it for me, or whatever.” And they muddle through because they essentially don’t see all the obstacles the “A” students see. They’re just following the recipe.

And guess what? They succeed!

But what about fear of failure, doesn’t that come into play even for the “D” and “F” students? Yes, it does, but to a much lesser degree. Think back to school and you’ll realize that the “D” and “F” students have a lot of experience at failing because they got those grades. Contrast that with the “A” student who had a nervous breakdown if he/she got a “B” on a test. You remember that person, right? They were practically hysterical, because they had no experience at failing, and to them a “B” was a total and complete failure because it fell short of that magical “A” grade.

Which, I think, is why so many are afraid to fail. We go through school thinking that we will always get that “A” or “B” grade, and we do get the grades until we leave school. Then we realize the REAL WORLD works differently, and we might actually =GASP= not be a stellar success from day 1 at something new.

So we decide to only do those things we KNOW we will be good at. And then the ultimate universal revenge happens – because we don’t try anything new, we succeed in not failing, but we fail in LIFE. And that truly sucks.

So all of this is perhaps a very long winded way of saying, go out there and fall in love with failing, because only by embracing the concept of failure can you truly succeed. I don’t care what online business you choose, in the beginning you will not be good at it, and that’s okay because you will learn more and become more skilled every day if you put in the effort.

Do you think the information sellers making six figures a month started out making that kind of money? No way. They started out small, threw themselves into learning the business and grew their income as they grew their knowledge and confidence. This is the way it works. This is ALWAYS the way it works. And to think that there is some magical button somewhere that, if only you could find it you could be an instant success from day 1 with no investment of time, learning and failure, is perhaps the stupidest notion of all.

So choose your path, put on your blinders, learn everything you can for 7 days, and then just DO IT.

You’re new found successes may astound you.

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How to Write Almost PERFECT Marketing Emails that Get Open, Read and Acted On

Is there a trick to writing marketing emails that get the click? Actually, there are 20 tricks, and here they are…

How to Write Almost PERFECT Marketing Emails that Get Open, Read and Acted On

Use a great subject line:

Be specific and useful. Rather than saying, “You’re going to love this,” use “How to get a 27% increase in stamina.”

Identify yourself consistently. Don’t call yourself Bob Jones in one email, Robert Jones in a second email and Jones Consulting in a third. Pick a name and stick with it so recipients recognize you.

Use words such as ‘sale,’ ‘new,’ ‘alert,’ ‘news bulletin,’ ‘daily,’ ‘weekly’ and ‘free.’

Ask a question. “Are you ready for this Tuesday?” or “Do you know how to increase subscribers by 42% with one tweak?”

Test your subject lines, then reuse what works and discard what doesn’t.

Don’t use the same or similar subject line twice in a row. Ever.

Use timely topics when possible.

Use [but don’t over use] urgency.

Use all caps to emphasize one or two important words.

Use brackets to create a second attention getter, like this: 12 killer traffic methods [And the 5 WORST]

Optimize the body content:

Use SHORT paragraphs, just one or two sentences each. Make it super easy to read.

Use photos that sell your message.

Be clear about what your offer is and how it impacts and benefits the reader.

Use a strong call to action.

Give the name and location of your company – look REAL, not fly by night.

Focus on only ONE action you want your reader to take.

Make your email as long as it needs to be and no longer.

Use urgency but don’t over do it. Use action words and action phrases. Don’t use passive language. Make it personal. “Grab your copy”, not “Get a copy.”

Make your button big enough. Remember, the majority of subscribers will be reading your email on a phone or tablet, so make your button big enough for a human finger to easily tap.

Make your call to action and button visually distinctive and inviting.

Lastly, remember to make your emails mobile friendly. Picture size needs to be reduced for fast loading times. You can use a service such as Photo Resizer to reduce the file size without losing the image quality.

And define image size by proportion if your email editor doesn’t do this automatically, so the images look good on any sized screen. To do this, set the max-width to the proportion of the screen you want it to take up, and set the height to “auto” to automatically adjust based upon the width.

One final thing: Put some personality into it. No one responds positively to being bored, and blending with the crowd won’t get you sales. Instead of being a business robot, be yourself and have fun with your subscribers.

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How to Get PAID for Your Product BEFORE You Create It

Seriously, have you ever received an affiliate commission before the product was even created? Of course not. A frequent objection I hear from affiliate marketers is they don’t want to create their own products because they will have to wait until after the product is created to get paid. BUT, what if you could get paid before you create the product?

How to Get PAID for Your Product BEFORE You Create It

Here’s how you do it: Offer to let your customers watch over your shoulder as you do what you’re going to teach. In other words, do a live case study so they can see step by step what happens.

Let’s say you were going to make a product on how to sell t-shirts. You would let them see the process from start to finish, watching everything you do. You then take these recordings and sell them as your finished product, too. So you get paid in advance by people who want to see you do this as you do it, and then you have an asset you can sell over and over again.

Pick something you want to learn that others want to learn, too. Spend a week or two learning the basics, and then do it. Whatever it is, just do it. Then report on your results as you go. That is, document each day what you do and the results you get.

How to Promote Your Product to Buyers

There’s likely no need to make a humongous promise, like earning a million bucks in 22 days. Who’s going to believe it anyway? Instead, promise that you’re going to show them how to do the thing that you’re teaching. You’ll use video, screenshots, writing, etc., to show them what to do in each step and how to do it, and what to do if this happens or that happens. And when you make a mistake, add that in as well, since it shows them what not to do.

You’ll begin with the very first step, whether it’s research, finding an outsourcer or whatever, and do it in chronological order. It’s easy for you to do this way, and it’s easy for your customers to follow, too.

In your marketing, you’ll tell them why they should care about what you’re teaching – for example, that it’s an easy market to break into, extremely hot and so forth. You’ll also tell them what expertise you already have that you’ll be applying to this training, if any.

Then you’ll tell them exactly what they’ll learn, step by step, and what they’ll get out of it. It might be as simple as they’ll have their first product sold.

This is how you market the product before you’ve even made it. After you make it, then you’ll know your exact results. Maybe you sold 82 units in 21 days. That can become part of your promise, that you’ll show them how you did it, and maybe by copying you, they can do it, too.

But What if My Product Doesn’t Sell?

Hey, it happens. You spend hours, days or weeks creating a product and only sell a few copies. Guess what? That’s okay, for two reasons. First, you now have more experience creating products. Second, and this is the big reason – you can re-purpose the content. Maybe it didn’t sell as a $27 product, but can you turn it into a Kindle book and sell a few copies a day? “But I’ll only make $5-$10 bucks a day on Kindle.” Yeah, multiply that by 365 days and tell me if it’s worth it.

You can re-purpose it into list building material, email autoresponder series and so forth. You can rename it and re-market it, because odds are you didn’t do a very good job the first time because you’re still learning. You can use it as a free bonus to sell more of your next product. You can repackage it – if it’s audio, add video. If it’s video, add a pdf. You can sell rights to it. You can sell an entire website and sales funnel based around it, and so forth.

You now have an asset. And even if it didn’t sell very well in its first incarnation, there are plenty of things you can do to still make money from it.

The Big Why of Creating Your Own Products

Do you know why you should create your own products, above and beyond what we already talked about? Because when you create products, you are exchanging a few hours of your time for an asset that can pay you for months and years to come. Creating and selling your own products will allow you to travel the world if you choose, enjoy more financial security than 95% of the population of the U.S., and live the life you want. And if that isn’t reason enough to create your own products, I don’t know what is.

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The Best Skill You Can Have For MASSIVE Online Success

Are you one of those marketers who only wants to promote affiliate products? If you are, you’re not alone. Affiliate products are great – you don’t have to create the product and you don’t have customer service problems. Heck, you can make a fortune promoting affiliate products, and I highly recommend that if your heart is set on affiliate marketing, that you pursue it without hesitation.

The Best Skill You Can Have For MASSIVE Online Success

That said, if you are ONLY doing affiliate marketing, you are putting yourself and your income at the mercy of other people, other businesses and other entities that you have NO control over.

Plus, it’s not always a bag of laughs, either. You want to promote that cookware set on Amazon because it’s got great commissions? Cool. So go set up a website, get some lousy articles written by someone whose first language isn’t the one you need, buy a few thousand spam links and so forth to get this site ‘ready.’ Then find a way to send the traffic, and then do it all again with the next product.

Great fun, right? I’ll bet you don’t even care about that cookware set or the people who might buy it. But you should care that the seller can stop selling it at ANY time without notice. Or they can change the commission structure. Or they can do whatever they like.

Are you getting your traffic from Google? Then you already know how fast Google can pull the rug out from under you. Maybe you’re buying traffic from Facebook? Facebook has already banned countless businesses and untold numbers of marketers, and they will be banning more – without notice.

How do you like affiliate marketing so far? Yes, there is a right way and a wrong way. If you choose a great niche and focus just on that niche and build up your readers and your traffic and especially your lists, you can make a ton of money in affiliate marketing.

But you know what? You can make even MORE money by creating your products, and it’s not nearly as difficult as you might think.

Plus, creating your own products has great perks:

First, when you make a sale, you get to keep ALL of the sale.

Second, you can get your own affiliates to promote for you. Just think how much more you can sell with a hundred affiliates promoting your products, than if it’s only you promoting. The difference is beyond huge, it’s almost mind-boggling.

Third, if you’re a good affiliate marketer, you’re building lists anyway. Why not sell your own products to those lists, in addition to selling affiliate products?

Fourth, when you have your own products, you can earn money for months and years on work that you did ONCE. It’s like being a songwriter and earning money every time the song is played for the next 20 years, only instead of a song it’s an info product.

Now, I know your next objection:

“But I don’t know anything that people want to buy.”

And let me tell you, this isn’t a good objection for two reasons.

#1, YES you do. If you’ve been alive for more than, say, 15 years, then you know stuff that other people DON’T know but they WANT to know. Have you found a way to treat your own illness? Have you lost 20 pounds? Have you traveled somewhere? Do you know how to save major money on something? Do you have secret to seducing lovers?

Think of it this way – what do you know? Make a list. Write that stuff down, and keep writing over the next few days because you will realize you know a lot more than you thought. Do this and you’ll likely have three sheets of paper filled with things you know that others want to know.

#2: Let’s say that you do the exercise in #1 above, and you come up with nothing. NOTHING. You are the only person on the planet who doesn’t know ANYTHING that anyone else wants to know.

That’s okay, and here’s why: All you have to do is pick your topic, learn it, do it and teach it. That’s it. Learn it, do it and teach it. You don’t have to become an expert. Just learn enough to get started DOING it, whatever it is. Make notes of what works and the results you get, and guess what happens?? You have yourself an info product. YES, it really can be that easy.

“But wait! If I have to learn it, and then do it before I can teach it, that will take time and I need to earn money NOW!”

True. So here’s a shortcut: Choose your niche, go find an expert and use THEIR knowledge to create your product. Then cut them in on the deal. You get a percentage, they get a percentage.

“But then I’ll have to share the profits – wouldn’t it be better to just promote affiliate products?”

True, you’re sharing the profits with the expert, but remember – you can then get affiliates to promote for you, something you cannot do when you are an affiliate yourself.

So even if you give the expert 25% and you keep 25% so that affiliates earn 50%, that’s 25% that you continue to earn for as long as the product is selling.

One more thing before I forget – when you sell your own products, you are building lists of BUYERS. And as you know, one buyer can easily be worth 10-50 people who are just looking for freebies.

So when you have your own products, whether you create them alone or with partners, you are building lists of buyers that your affiliates send to you. And this alone is HUGE. So much so, that even if you gave away ALL of your commission up front, it would still be highly profitable because of all the backend products you could sell to your new buyers.

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5 Simple Ways to Find Hot Niches FAST

A hot niche is one where there is more demand than supply. That is, there are lots of people looking for a solution and ready to pay money for that solution, and not enough marketers out there offering the solution that buyers are looking for.

5 Simple Ways to Find Hot Niches FAST

Seeing what is selling, or doing keyword research, or haunting the best seller lists of Amazon are all great ways to uncover niches. But oftentimes the very best niches are right under our noses. These are the niches were people are truly desperate for a solution and you can be the hero who steps in, saves the day and makes a healthy affiliate commission for your effort.

Just to be clear: There are niches and there are keywords, and these two things work together but are NOT the same.

Your focus should be on finding a hot niche and only then do you look for the keywords you’re going to target.

And finding hot niches can be as easy as paying attention to what’s happening around you.

Look for the problems in your everyday life. Your computer is running just about as fast as molasses in winter and it’s driving you bonkers. Cheer up, you’ve just found a niche, because you can BET you’re not the only one with this problem.

You do a Google search and sure enough, there are forums everywhere full of people looking for ways to speed up their computer or laptop.

You do a second search and find there are several products out there, with affiliate programs, that address this specific problem.

Congrats, you just found your first hot niche. You can now create your own WordPress site addressing the issue and offer the products as your solutions. In fact, if you purchase one of the products and then use some of their tips as your content (rewrite it!) you’ll come across as the authority. Then when you recommend they get the product to get the other 90% of the info they need, sales will be easy.

Another example: A young lady was taking self-defense classes but found the entire experience to be frustrating. The instructor would rush through a dozen or more examples of different moves in each class, and by the end of each class she couldn’t remember more than one or two. She said, “If only I had this stuff on video, I could actually LEARN it.” Bingo! If you overheard this comment, within minutes you could find a self-defense program for women online, and within a week you could be making profits from it by addressing the exact problem stated by the lady in class. Keep your ears open and opportunities will abound!

Promote a best selling product to an entirely different niche. Speaking of getting the product, here’s a backdoor method of finding niches: Buy a HOT selling product, one with tons of competition. See how everyone else is promoting this product, then do it differently. Look inside the product, find out who else it applies to, how else it can be used, what niches would benefit from this product who aren’t being marketed to, and market the product to those niches.

Instead of meeting stiff competition, you’ll be in a league (and a niche) of your own promoting a hot seller to people who otherwise would never have heard of the product.

Watch the news for things that are about to catch on. For example, if you were at the forefront of the Paleo diet or the Keto diet or any of these special diets, you could have cleaned up. Guarantee, there is a new diet on the way.

Or maybe there’s a really hot star who is bragging about her workout or her exotic pet or her accessories. Watch to see what’s going to catch on, and if there is an affiliate program tied to it, you can do really well if you’re a first mover.

Look for what drives people to distraction. That is, what is it that invades their thoughts at all times of the day? What keeps them awake at night? What would they pay money to solve RIGHT NOW?

Weight loss is a big one, and so are most health issues. A bad relationship is at the top of this list. Pregnant women are continually thinking about their baby and whether or not they’ll be a good mother. Men are continually thinking about sex. The key here is to get really specific and not try to go after the entire niche. A fellow marketer knew a pregnant woman who had a particular health issue. He found a product that addressed this issue, made a website on this and because it was so keyword specific, he got it ranked easily and still makes several sales from this a week, passively.

Look for the fears. All around you, people are afraid. The woman next to you in the check out line is afraid she’s going to lose her husband. The person behind her is afraid he’s going to lose out on the promotion. In the next aisle is someone who is afraid they won’t get the job they want, or any job at all.

Next to them is someone who is afraid she’s going to have to pay thousands to get her car or her home fixed. And next to her is someone who fears their tax problem will never be solved. Look for the fears and you’ll find people who will leap at the chance to get their problem fixed so they can start relaxing again and not be so worried every moment of the day.

The next time someone looks worried, or your friend complains about a problem, or you find yourself frustrated – realize you may have just found your next hot, profitable niche.

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How to Sell a Boring Product (Spice it Up!)

Let’s face it – some products are just more boring than others. An air filter that takes out all the nasty stuff you don’t even know is there in the first place? Uninteresting. A video game that makes you feel like you’re going at mach speed with your hair on fire? Exciting!

How to Sell a Boring Product (Spice it Up!)

So how do you sell a dull product? By making it exciting. As an example, let’s take one of the most ho hum products there is: White bread.

If you’re like most people, you’re already yawning. Sell white bread? You’d rather sell dust.

But what if you make that white bread into delectable frybread? Spicy croutons? Brandied bread pudding? Combine it with chocolate fondue? Toasted cheese with tomato and turkey?

You get the picture – it’s not the product you’re selling at all, it’s what you can do with the product. It’s the sizzle, not the steak.

You’re selling pimple cream? Then you talk about how they’ll be pimple free, right? Not really. Yes, you’ll show the before and after, the face with the pimples and the face without. But what you’ll talk about is how they’ll finally get the girl they’ve been lusting after for the past six months, or how the boy of their dreams will finally notice them and ask them to prom.

How about life insurance? What product could possibly be more boring and even repulsive than life insurance? Burial insurance, I suppose. Who wants to talk about either one of those?

But what if you made that life insurance and burial insurance EXCITING! Think it’s not possible? I think it’s VERY possible.

Consider this: When Joan Rivers passed away, we heard a quote from her that went something like this:

“When I die, I want my funeral to be a big showbiz affair with lights, cameras, action… I want paparazzi and I want publicists making a scene! I want it to be Hollywood all the way. I want to look gorgeous, better dead than I do alive. I want to be buried in a Valentino gown and I want Harry Winston to make me a toe tag. And I want a wind machine so that even in the casket my hair is blowing just like Beyonce’s.”

And by all accounts, Joan’s funeral was indeed a beautiful, funny, lovely and bittersweet event attended by 1,000 of her closest friends.

So why don’t life insurance sales people and burial people help the client plan a FUN funeral that shows the person as they truly were in life? Why not help them leave behind a legacy for their loved ones, a tribute to their life and give them a feeling of immortality?

It would be so simple to do, and the insurance/burial people who do it would be rich beyond measure because they’d have no competition. Imagine that – a life insurance person being SOUGHT OUT by clients. Yes, it could happen for them, and it can happen for you, no matter what it is that you’re selling.

So stop worrying that you have a product that makes paint drying look fascinating, and find a way to make it EXCITING, memorable and yes, FUN! Do this and you will be rich indeed.

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So this Guy Walks into a Bar and Says…

…“OUCH!” Yes, it’s an old joke indeed. But what if… What if the guy walked into the bar, sat down next to you, and told you the following story:

So this Guy Walks into a Bar and Says...

“3 years ago I was flat broke, working at a department store waiting on people all day for minimum wage and hating it. I knew there was a better way – there just HAD to be – and I kept hearing about this “Internet Marketing” thing. So I did research, bought courses, haunted the top marketing forums and finally made my first move.

I made my own product. From scratch. Built a website to sell it. From scratch. Built a squeeze page. From scratch. In all, I must have spent 6 months on that endeavor. And do you know what I made?

Scratch. Nothing. I invested 6 months of my life and I don’t know how much money, and made maybe 5 sales. That was it.

My wife was ready to disown me. My in-laws thought I was a loser. My kids couldn’t figure out why Daddy was always in front of the computer. I felt lousy.

But I didn’t quit.

Next I bought a website. Poor decision. Didn’t make anything, lost another $310.

But I learned. Oh boy did I learn. I needed a product people WANTED – not what I thought they SHOULD want, but something they were ALREADY spending money on. A proven seller in an evergreen niche, like a “how to lose 10 pounds in 10 days” kind of thing.

So I did something different. I bought another website, only this time it had a product that had made sales with paid traffic. It had a LOUSY sales letter – yet it had made SALES. This was like buying the worst looking house in a great neighborhood. Fix it up and you WILL make money.

So I fixed it. I completely rewrote the sales letter and I bought new graphics – and I launched. I did keyword research out the whazoo and I bought traffic. I tested and tweaked. And let me tell you, that site made SALES.

I didn’t reinvent anything – I simply took something that was already working and made it better.

I made several thousand dollars from that site over the next 4 months, and then I sold it for several thousand more. And I was on my way. Today I own 22 sites earning me money, and I owe it all to that one concept – doing what has already been proven to work.”

I know you’re trying to make it online, and you think you have to have this incredibly brilliant idea that no one has ever had before, but you don’t. You simply need to find out what’s already working and DO THAT.

Online success isn’t hard. In fact, it’s been right under your nose all this time. You just have to reach out and grab it.

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Write Blog Headlines that Increase Traffic

We talk all the time about having a great headline to draw your visitors into reading your blog posts. After all, while 80% of people will read the headline, only 20% of those will begin reading the post itself.

Write Blog Headlines that Increase Traffic

But what about writing effective headlines that not only get your posts read, but get them shared, too? While a good headline will get your article read, the RIGHT headline will increase shares through social media. That’s why I’ve compiled 5 of the very best tips for writing the kind of headlines your readers can’t help but share.

Make your headline extremely easy to read and understand. Sure, your die-hard fans know you and know what you write about, so you can be clever with them and they’ll still understand. But if you’re writing cryptic headlines that only they can decipher, they’re not likely share it with others. And even if they do share, their fans and followers aren’t likely to click something that isn’t perfectly clear.

If your headline is, “27 Ways to Stitch Time on Blog Posts” most people will be clueless about what you’re saying and they won’t click the link. And you regular readers probably won’t even share the link in the first place. But if you write, “27 Ways to Save Time Writing Blog Posts,” then it becomes very clear what your post can do for them.

Make your headline irresistible. Remember, the whole purpose of a headline is to entice the visitor into reading, or in this case, to compel the person on social media to click the link and go to your post.

So how do you make headlines irresistible? One way is to offer massive value to the reader. “How to save $200 on your heating bill with a 5 min phone call.” Of course the value doesn’t have to be monetary. “3 ways to know if your marriage is in trouble and 7 ways to save it.” That’s offering huge value.

Another irresistible method is to share insider knowledge, secrets or the latest gossip. People love to get the lowdown. “This movie star’s secrets to a bodacious bottom.”

Then there’s the common enemy theme. “How corporate greed will make your children into slaves.” Ouch.

Ask a question, such as, “Do you know how to buy a house for nothing down?” or “Do you know how to look 5 years younger and 10 pounds lighter in 3 seconds?” By the way, the answer to that second question is to stand up straight and tall instead of slouching.

Use curiosity when appropriate. If your article is all about how a peanut butter sandwich inspired you to earn $10,000 in a weekend, then use that in your headline, but only if it’s true. Don’t use curiosity as a bait and switch – you’ll just annoy your new visitors.

Make your headline short(er). Remember, Tweets are limited to 280 characters. That includes the title, shortened URL, hashtags and so forth. That doesn’t leave a lot of room for your title, so make every word count.

Be the person readers want to share with others. If your integrity is questionable, if it’s unclear who you are, if there is any ambiguity or negativity associated with your name and persona, readers will hesitate to share you with others.

This doesn’t mean you can’t hold controversial opinions, though. In fact, being somewhat controversial is perhaps the best way of all to get your readers to share your posts with their followers.

Just a little strategy can go a long way towards getting your readers to share your posts, thus increasing your traffic. Be sure you have system in place to capture the email addresses of your new visitors, too, along with links to your main social media counts. Once you get these new readers, you don’t want to lose them.

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7 Ways to Get The Attention of a Big Shot

Okay, so you’re still growing your online business and there are people in your niche you’d like to reach out to. Maybe they have bigger lists, more blog readers, more exposure, more clout and so forth. And like any sane marketer, you’d love to hitch your wagon to their star, or at least make a friend in the business… So how can you do it?

7 Ways to Get The Attention of a Big Shot

One way NOT to do it goes like this:

Hi Joe Smith, you don’t know me but I love your (blog / product / website) and would really like it if you would (mention my blog / promote my product / email for me) etc.

Sincerely,
New guy

If that sounds even remotely like emails you’ve sent in the past, realize you are not alone – many new marketers make the mistake of starting a correspondence with what the other person can do for them.

And what does the recipient actually hear when they read these messages? Something like, “You’ve worked hard to build your business, now drop everything and let me – a total stranger – piggy back off your success for free.”

Ouch.

Is it any wonder why they seldom respond?

So how do you get better known people and influencers in your niche to pay attention to you? Here are 7 methods proven to work:

Mention and link often. Mention them in a blog post, point to a specific article they wrote and blog about it, share their stuff on social media and so forth. Then TELL them you mentioned them. “John, loved your article on ___, especially what you said about ___. Just wanted to let you know I included you in my latest blog post here ___ and sent your article link to my followers on Twitter, too.”

Make lists, round-ups and recaps. List the 20 most influential bloggers/chefs/snipers/___. Or make a list of the 10 people you most admire and why. Or do a weekly round-up of all the best of the best in your niche for the current week. The main point here again is to link out to the influencers in a very real, authentic way and then let them know about it.

Build on something they’ve done. Let’s say your guru of choice wrote a great post – now you’re going to write your own post that first declares how much you appreciate their post, and secondly builds upon what they said. If they wrote about 10 ways to increase conversions, you might point to their article as being a must read, and then add your own 10 ways for a total of 20. Or you might show how to take what they teach and ramp it up a notch or even throw it into high gear. The point is to acknowledge their work and use it as your own inspiration to create something even better. And remember to email them and let them know about your article – it’s possible they will blast it out through their social media accounts and possibly even to their list.

Repackage what they’ve done. Your favorite influencer wrote a great post on the 20 newest trends of the year? Turn their post into an infographic, video or slideshow presentation, then email them and let them know. If you do this well you are almost assured they will share this with their followers.

Quote them. They’re the expert, right? So when you’re writing a post, quote them as proof of what you’re saying or teaching. Be sure you link to them when you do. And as ever, let them know you quoted them.

Send them a thank you. For no reason, except that they rock. This could be a gift certificate, an actual card in the mail – maybe a book you picked out for them from Amazon. Attach a note that let’s them know this is a thank you for all that they’ve done for you. Used in conjunction with any of the above methods, you will become unforgettable.

Offer to do a service for them. For free. No strings whatsoever, it’s simply your way of thanking them for how their posts, articles, products, etc. have helped you. If you’re good at graphic design or caricatures, create one of them or their product. If you’re good at photos, offer to let them use yours for free. If you’re good at writing emails, offer to write one promoting a product of theirs that you love, and so forth.

Everyone was at one time a complete stranger to everyone else but their own mother. Yet they were able to make connections, and so can you. Don’t let someone’s stature in your niche stop you, just know that the best approaches come from an attitude of gratitude. Be an asset rather than someone looking to get a free step up, and always have the goal of building a long term friendship first, with business coming in a distant second.

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10.5 Ways to Make Your Blogging EASIER

One of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life changing blog post that makes people catch fire reading it.

10.5 Ways to Make Your Blogging EASIER

You know what I mean. You’ve got that little voice whispering in your ear that if your posts don’t measure up to some impossibly high standard you’ve set, then all is lost and the world will know that you’re a fraud.

The good news is, it simply isn’t true. You don’t need every post to be a 2,000 word masterpiece or the final definitive word on your topic. Instead, all you need is content that gives your readers what they want. That’s it. Your readers want to know the latest news or the best methods? Then that’s what you give them. Forget trying to be a great writer and instead focus on being your readers’ ‘friend in the business’ and you’ll be an AMAZING blogger.

Here are 10.5 more tips to take some of the blogging pressure off of you and put the fun back into blogging:

Make yourself a posting schedule and then stick to it as regularly as you brush your teeth. Surprisingly, having a blogging schedule actually makes it easier for you to blog. It provides soft deadlines that keep you motivated to sit down and write. You won’t be able to put off your blogging if your readers expect a new post every Tuesday and Friday, and you know it.

Keep a running list of blogging ideas. Use a program like Evernote to keep track of your ideas and the resources you can draw from when writing your posts.

Forget being totally original. Seriously. Every idea is built upon or inspired by some one else’s idea. So give credit where credit is due, provide your own unique twist or take on the subject and relax – no one expects you to reinvent anything.

Re-purpose your content and other people’s content, too. Curate, list, pull bits and pieces from here and there – it’s all good. Just give credit to everyone you sourced from. And go back to your own content and see if you can’t update it, re-purpose it, mix it up or whatever. Odds are if you’ve been blogging for more than a year then you’ve got a small goldmine of content you can mine to create new content.

Be more of a reporter and less of an expert. Being the go-to expert in your niche is difficult, especially when you’re new to blogging. The pressure can become so unbearable that you cease to write, afraid you’ll pen something that will make you look foolish in your readers’ eyes.

But if you place your focus on reporting instead of being the absolute authority, magic will happen. You’ll feel freer to express your own opinions, you’ll find it’s far easier to write posts, and because you are referencing other authorities and experts in your niche, you become your own authority to your readers.

Mix up your content. Are you only writing blog posts? Then add videos. Are you only podcasting? Then write blog posts. If you limit yourself to one media, you’re also limiting the number of people who will engage in and benefit from your content.

Short is great. So is long. There was a time when it was suggested (actually, I saw this again quite recently) that no post should be under 2,000 words, and all posts should take days to write and be the absolute authority on whatever you’re writing about.

Hogwash. I briefly mentioned this in the beginning – write as much as you need to. If you can cover your topic in 200 words, DO IT. If it takes 2,000 words, then just make sure you’re holding your readers’ attention for the ENTIRE 2,000.

This reminds me of the “short sales letter vs long sales letter” debate. It’s a stupid, ridiculous debate, and here’s why: A blog post or a sales letter should be exactly as long as it needs to be and no longer. Period.

Stop leaving terrific blog comments on other people’s blogs. Seriously. You just read a post on a high traffic blog and you’ve got your own opinion or insight you want to share that you’re sure will help that blog’s readers.

Don’t do it. Instead, create your own post on your own blog and link back to the original blog. Then let the original blog know that you mentioned and linked to them in your post. This way your blog has more great content and who knows? You might get a backlink from the blog you referenced.

Use images. Every. Time. Maybe more than once, too. It’s irrefutable that images work at grabbing attention, so make sure that every post you make has at least one image. And be sure to place a caption under the image, because people are far more likely to read the image caption than anything else on the page (other than the headline, of course.)

Publish your articles on other sites. Sites like LinkedIn, The Huffington Post and many, many others allow content to be republished on their sites as long as it fits their guidelines. This is a terrific way to pick up new subscribers by posting a link back to your own profile or blog.

And what about Google’s duplicate content penalty? The duplicate content penalty doesn’t apply to syndication or curation. If it did, you’d never see a major news site appear in the top of the search results because they all subscribe to services that helps them get duplicate content, such as the Associated Press. And bloggers who frequently syndicate their content to other quality sites report that they receive no penalties what-so-ever.

10.5. Ask for the subscribe. Ask. And ask. But don’t be obnoxious. You wrote a post on getting traffic, and you’ve got a free report on even more ways to get traffic? Ask them to subscribe right there at the end of your post. “To get 27 more ways to get targeted, free traffic with the push of a button, simply tell me where to send the report and it’s yours.”

If you’ve been having trouble blogging on a regular basis, hopefully reading this has made you realize that blogging doesn’t need to be stressful. The rules are not as rigid and some would have you believe, and the most important thing of all is to simply give your readers what they want and lots of it, in whatever form it might take.

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Relax, It’s Not About You (It’s About Them)

I see new marketers all the time freeze up with fear. They’ll have a great idea for their business and start to act on it, all excited. Then something happens, something that plants the seed of doubt, and suddenly they’re asking, “Who am I to be doing this?”

Relax, It's Not About You (It's About Them)

Maybe they have something great to teach that would help others, or they have a different way of doing things that would solve people’s problems. Whatever their idea or their business, that seed of doubt takes root. They get scared. They become self-conscious. And they doubt themselves and their abilities.

This is when I tell them, “It’s not about you, it’s about your customers. It’s about the people you’re going to help.”

Imagine you’re about to go on stage to present information that will change the lives of your audience. But you’re nervous. You think you’re not a good presenter. You’re focused on how you’ll look and how you’ll sound and what the audience will think about you.

This is the wrong focus.

If you focus instead on helping those people, if you focus on THEM and not YOU, then you will find it easy to give your message.

I’ll give you an example: Just as you’re going on stage to make your presentation, someone whispers in your ear, “The building is on fire, we’ve got to evacuate these people NOW!”

Do you hesitate? Do you wonder what you’ll say at the microphone? Do you worry about how you’ll look and sound? NO! You rush onto the stage and immediately start directing people to find the nearest exit and go to it now. You tell them to stay calm, to move swiftly, to leave no one behind. If you see smoke coming from the back, you direct people to the front. You say and do whatever it takes to get those people out of there.

And lo and behold, not ONCE during that process did you think about YOURSELF.

Magic indeed.

If you have doubt – If you’re worried – If you’re scared – Then you’re thinking about yourself and you’re NOT thinking about your customer.

Remember, it’s not about you – it’s about them.

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There is a Power and Magic in Beginning

Whatever it is that you want to do – just begin. Don’t think about doing the whole thing, because you don’t have to do the whole thing… You only need to take the first step.

There is a Power and Magic in Beginning

Most people don’t start because they’re thinking about the whole thing. It’s too big. There’s too many obstacles. They don’t know how they’ll do it all.

The thought of the whole project is overwhelming and paralyzing. It’s easier to put it off…

“I’ll start it later when I have time. When I finish this and that. When the kids are gone. When I’m retired. When life isn’t so hectic.”

Life is always hectic. It’s busy. It’s a whirlwind. But we decide what we do with each moment. So just start. Just begin.

You want to exercise but you don’t have time? Just do 10 minutes a day, everyday. Just start. Don’t worry about running marathons, just do 10 minutes today. Then tomorrow, do 10 minutes more.

You want to write a book? No one can write an entire book. But anyone can start. Just write for 10 minutes, that’s all. Easy, right? Look at the clock. An hour has passed and you’re still writing.

Challenge is good. Little challenges. Lots of them. Just begin. Don’t climb Everest, climb the jungle gym. You can do that. Tomorrow climb the hill behind your house. Lots of little challenges add up.

Do you want to learn to play the piano? Just begin. Imagine if you had started when you were a kid and played 10 minutes everyday. By now you would impress almost anyone. Now imagine you start today – in 5 years, who knows? You might be entertaining your family and friends during the holidays, but not if you don’t begin.

You want to start a business. Ooooh, scary. So many things you’ll have to learn. Better to wait, right? No. Just begin. Just start.

Everything conspires to keep you from beginning. But there is power and magic in taking that first step, because it’s the first step that leads to the second, and the second to the third.

If you never begin, you will have only regret. By starting, you can create your own future.

All you need to do is begin.

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The Absolute KEY to Making Money Online? No, It’s Not Traffic…

You can have all the traffic in the world, but if it’s not converting, then you’re not making money. That’s why the crucial key to making money online is conversions.

The Absolute KEY to Making Money Online? No, It's Not Traffic...

How compelling is your presentation? How many prospects out of 100 actually BUY your product, both today and during your follow up sequence? Conversions are where you make your real money, both today and in the future. Affiliates won’t promote you if your offer isn’t converting. But if you have a high converting offer, affiliates will send you as much traffic as you can handle and sometimes more.

So how compelling is your sales letter? How branded are you? People buy from those they perceive have the answers. People buy from those they admire and from those they trust have the solutions to their desires.

There are many conversion techniques, but the big 3 to focus your efforts on are:

– Social proof factors like testimonials
– Claims backed by proof
– Scarcity

In fact if you were to focus all of your efforts on the first two – proof – then your offer would convert. Add in scarcity and you can’t miss.

I’m going to say something here that will seem almost sacrilegious to many marketers: Forget traffic. Traffic is simply a byproduct of conversions. If your offer is converting, you’ll have affiliates wanting to promote it. Just get 3 affiliates, and those affiliates will tell their affiliate friends how great your product is converting and so forth.

But if you can’t convert then you can’t get affiliates. And if your offer isn’t converting you’re also not going to spend time or money on traffic because it will be a waste. Think about this: When you convert and convert well, you can BUY all the traffic you want. You don’t even need affiliates. If you can spend $100 to make $110 then you’re in business. Increase your conversions and make $150 or $200 or more for every $100 you spend, and lounging on that beach can finally become a reality.

But you probably won’t want to get lazy on a beach because when you can convert, this business becomes addictive. You suddenly find you can make a LOT of money and you want to see that money continue to pour in.

Traffic is not money – CONVERSIONS are money. Yet I see marketers totally focused on getting traffic. They think if they can just get MORE traffic, they’ll make money. But if the traffic they’re already getting isn’t converting, how will more traffic help?

Sadly the vast, vast majority of people in this market don’t know a thing about conversions. They’re newbies and they ignore the one thing that is the most critical, most crucial, the paramount thing to make money in this business. It’s the one place you find the money – conversions.

Yet everyone stays away from studying and learning conversions. If they would just focus on how to get their offers to convert, they’d have tremendous results, more than they could even anticipate.

When you start focusing on conversions, the money will come.

So what should you study to convert better? What should you test? I’ve covered many conversion techniques in the past, but here’s a short list to get you started.

Study copywriting. I don’t know why, but copywriting tends to be something most marketers just gloss over, as though it’s the least important element. It’s not. If you have a great offer but do a lousy job of selling that offer to the prospect, you won’t convert. It’s that simple. Changes in your sales letter, or even entirely new sales letters or videos, can make all the difference. You’ve simply got to study what works and practice, practice, practice.

Social proof is huge. The prospect wants to know for a FACT that your product will do what you say it will do. They want to know that others have tried it and gotten the results you promise. They even want to know that your product is selling and selling well. Don’t just dump a few testimonials at the end of your sales presentation – weave them throughout. Make them the foundation upon which you build your sales letters and videos. And make them real, from real people who had real doubts until they actually experienced your product.

Another conversion element online marketers tend to ignore is branding – especially branding yourself. Make a name for yourself in your industry or niche. Become the go-to expert, the answer guy or gal people turn to for solutions. When you’ve built yourself a name, your name alone will make sales from your most loyal fans. They really will see you’ve got a new product, scroll down and hit the buy button. But it takes time and effort to build your brand and your reputation, and most marketers aren’t willing to do what it takes.

Decide what you and your brand stand for. You can’t be all things to all people, so choose who you want to be and then become that person, that expert. Build relationships with people in your niche, especially with potential JV partners who will mail your offers for you. Put a great deal of thought into how you present your products, what you put into your email sequences, what your graphics look like and so forth. This is a BUSINESS, not a magic button.

Branding and being a celebrity is actually the highest form of conversions because you build a reputation of knowing your niche. You’re talked about and people know you only put out real value and they buy based upon your name alone. You’re an expert, an authority figure. When Stephen King puts out a new book, do you think he needs to ‘sell’ it to his readers? No. They just buy it because HE wrote it, and they know they’re going to like it.

Give yourself a title. Who said, “I’m the greatest.”? Mohammed Ali, and everyone else took up the cry. Who said, “I’m the hardest working man in show business.”? James Brown, and that became his title.

Gary Halbert said, “I am the world’s greatest copywriter, and if you don’t believe me, you can go to my website. It says it there.” And the branding caught on and people called him the world’s greatest copywriter.

So don’t wait for someone else to give yourself a title, give it to yourself. Repeat it often enough and it will in fact stick, and after awhile few people will even know or remember that it was you who gave yourself the title.

Bottom Line: When you focus on something (like conversions) the answers just start to appear. When you study emails and sales letters, ask yourself what the technique is, what the person is doing that makes it successful. Read between the lines. Make ‘conversions’ your mantra and you cannot go wrong in this business.

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20 Pieces of the Best Advice I Ever Got in Internet Marketing – EVER

Finding advice on how to make money online is easy, it’s EVERYWHERE for a price. But it’s not all created equal. In fact, some of that IM advice can be downright harmful to your wallet and it can even erode your confidence that you can make this business successful.

20 Pieces of the Best Advice I Ever Got in Internet Marketing - EVER

That’s why I’ve assembled some of the best IM advice I’ve received over the years, so you can can hit the ground running and begin building a REAL business FAST.

Sell or market the CORE solution that people want in your market. This the one BIG reason why they’re in this market – the one thing they really, really want above anything else, also known as your BIG benefit. Don’t get sidetracked here – we’re talking about their main dream, their main desire, the ONE big thing that if they could have anything in your niche, that would be it.

In health, it’s often how to lose weight. Not how to count calories. Not the latest diet or exercise program. No one want’s a diet. No one wants to exercise (well, most people don’t.) But what they do want is to LOSE WEIGHT.

Don’t sell calorie counters and diets and exercise programs, sell them on how they’re going to FINALLY lose that weight. Don’t sell them on the latest iron pumping routine, sell them on how they’re going to have so many muscles the ladies will swoon. Don’t sell them on the latest herbal remedy, sell them on what that remedy gives them – more energy, no more ugly skin, younger looks, etc.

In Internet Marketing, it’s how to make money. They don’t want a traffic tool or a website builder or a new plug-in or even a new money generating program – they want the MONEY these things can bring. So if you’re selling a WordPress plug-in, then spin it in such a way that it shows your prospects how it will make them more money. Market to people’s core desire and you cannot go wrong.

Be a sales person. That’s right – SELL. Yes, it is a four letter word for some, but it’s one you should be proud of. Sales people are some of the highest paid people in the world, regardless of whether they do their selling online or offline. Never, ever be afraid or ashamed to sell.

Sell to the newbies. In almost any market you can think of, the real money is made on the newbies because…
a) there are so many more of them
b) there are new ones all the time
c) they’re eager to spend money to get the result they want
d) they’re far easier to please than a pro.

Someone who wants to make money online? They’re a newbie. Someone who wants to lose weight? Yes, they’re a newbie, too. Someone who wants to get lots of exciting dates? Again, they’re a newbie.

So what’s a newbie exactly? Someone who lacks the foundational, basic information they need to get the result they seek.

Watch to see what the newbies in your market are buying, and then learn it so you can sell it. Find the solutions they seek and sell those, using your own words. You might find a technique someone is selling quite well for $27. You buy the product, learn the technique, and then create your own product using your own words and sell that. You might even present it in an entirely different manner which allows you to charge far more, such as packaging it as a $497 coaching program. Do learn from others, don’t steal, and do sell what people are looking for.

It’s all about presentation. How do you convert a $27 solution into a $497 solution? Presentation and perception, it’s that simple. Do you really think one new car is worth $20,000 while another is somehow worth $200,000? Not really. It’s simply a matter of presentation and perception – packaging and presenting your product in a manner that fetches the higher price.

Know that you cannot create products fast enough to meet the demand of many marketplaces. People want the products and they want them NOW, and the products don’t have to be perfect, either. Knowing this should give you the confidence to get busy producing products instead of just thinking about it.

Build a reputation in your marketplace. Whatever it is that you sell, you want to build a reputation as being the expert, whether it’s dating, relationships, weight loss, making money, list building, etc. If you don’t have the reputation in the beginning, partner with people who do. Make products with them, do interviews with them, do joint promotions and so forth. In fact, you can create infinite businesses simply by always joining with an expert. They provide the knowledge, you provide the marketing skills, and together you make and sell products.

Your reputation is your presentation, so look and act successful. Have authority, presence and be the expert (or partner with the expert.)

Pick a big niche where people buy things over and over again. Pick a niche where you want to learn, then learn the stuff and sell it. Money loves speed, so just pick something and run with it.

Get more aggressive than you’re used to being. Have a “I don’t give a damn, get it done” attitude. Force things to happen. Stop worrying about what other people think. Don’t worry about your peers – your peers don’t buy from you, your customers do. Provide more value than the price is asking. Get aggressive selling your stuff, branding yourself and making money.

Decide to be an authoritative, celebrity type of person. “This is me, check me out, I don’t care what you think, I’m going to have fun.” This world needs more leaders. Most people just want to be lead, which makes an incredible opportunity to be a leader. And if you’re a leader, the world will get out of your way and do what you tell them to do. They will admire and follow you, and buy from you.

Be authoritative for one day and see what happens – people want leaders. Go ahead, try it today. You’ll gain more confidence in one day than you otherwise would in a year of working the business, and people will follow whereever you lead them.

Use your real name in the market you’re passionate about, use a pen name in other markets. Get a picture of yourself, or a cartoon picture and make it memorable. Use it in all of your marketing to help brand yourself in your main niche. Become a GURU and expert in your marketplace. Yes, it’s a good thing to be a guru because people will pay attention to you. It’s surprisingly easy to be an expert, just learn your topic.

#1 rule of public relations – toot your own horn. No one’s going to say you’re a great ___ (you fill in the blank) unless you say you’re a great ___. Selling weight loss info? Then you’re a great expert on losing weight. Selling make money info? Then you’re a great marketing or small biz or entrepreneurial expert, and so forth.

If you brand yourself to your list, you can have a small list and still make a fortune. Stop trying to please everyone, choose your exact audience and please only them. Be different. Don’t try to blend in, be an original. Stand out. Ask yourself how you are different from your competitors and why your list should open your emails before anyone else’s emails?

Create something very valuable to give away everywhere. Maybe it’s a free recording, audio shows, a book, videos or whatever. Your freebie needs to be stellar because it’s really your calling card. If they love your freebie, they’re going to want more. If they hate your freebie or simply aren’t excited by it, they’re going to unsubscribe in a heartbeat.

Give away something valuable every week like a recording or podcast to keep them coming back, hearing your voice and getting to know and respect you. Go ahead and plug something at the end, too. It keeps them attuned to the fact that you will indeed be selling to them, both through your podcasts and in your emails. If they love your 30 minutes of great content but complain about your 3 minute pitch at the end, unsubscribe them yourself – those aren’t customers, those are freebie seekers who want the moon delivered on a silver platter for nothing. Which brings me to my next point…

Fire people from your list when you need to. Someone complains that you offered to sell them a product? Remove them from your list. Someone complains you email too much? Remove them. Someone complains you don’t email enough? Now there’s a clue – send more emails. Someone demands you give them time and attention and advice and help forever and ever for free? Give them the boot.

These aren’t customers, these are people who will suck the life right out of you and your business. They typically only make up 1-2% of a list, but they will demand 110% of your time and give you nothing in return but non-stop aggravation that you do not need and cannot afford. Yes, it sounds harsh, but you can learn this lesson the easy way or the hard way.

Use this formula when writing copy: “I know your problem, here’s the solution, and I’ll prove it’s the best solution.”

Take the emotion out of business and focus on the math. People get so emotionally attached to their business, they forget the one thing that matters – math. Work on your business, not in your business.

Your ability to have courage and escape comfort zones will dictate how much you make. Your ability to have courage and escape comfort zones will dictate how much you make. Your ability to have courage and escape comfort zones will dictate how much you make. Yes, I wrote it 3 times for a reason – and I suggest you write it in 12 inch letters and post it in every room of your house – it’s that important.

There are no gimmicks in this list, no techniques that work this week but not next week. It’s all tried and true and flat out works. In fact, the information is this little list is probably worth more and has created more fortunes than the last dozen internet marketing products you’ve purchased combined – think about that. And go read the list again.

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12 Highly Effective Kindle Marketing Tips

Warning: Big, bold audacious claim coming up… If you’re selling Kindle books but not using these tips, you’re losing money. It’s that simple. Why? Because these tips work wonders to increase your sales and even build your mailing list.

12 Highly Effective Kindle Marketing Tips

Get your Kindle readers onto your mailing list. Inside your book, offer a bribe so tempting your readers will leave the book, go to your website and give you their email address in exchange for the bribe. You are now building a list of buyers with whom you have instant credibility because you are the author of a book they read.

Get your Kindle prospects onto your mailing list, too. When a prospect views your Kindle book on the Amazon website, they can read the first 10% of the book online without ever purchasing. If you offer your bribe within this first 10%, you’ll get plenty of people who never purchase your book to sign up to your list to get the bribe. And if you’re really more interested in building your list than you are in selling books, then your bribe can be the audio version of your book. Thus people can get your book’s content without ever buying it.

Use a combination of the above two tactics. A list of prospects is great, a list of paying customers is even better, and a list of each is best of all. In the beginning of your book, let them know you’re offering TWO amazing bribes – one you’ll divulge right then and there, and the other one will be revealed at the end of the book. Describe both in delectable detail. This way non-buyers still go on your list, but they have a great incentive to buy your book to get your second bribe.

Email your lists when your book is free. If you use the technique of offering your book for free for a few days when it’s new, then email your lists and let them know about it. You’ll build up goodwill and your download numbers will skyrocket, making your book much more likely to appear in search results for your topic.

Use your books to advertise your books. If you’re writing several books in a series on the same subject, then inside each of your books have a section where you tell them about your other books. Don’t get too wordy on this – say just enough to get them interested to go look at them on Amazon. Then every time you write a new book, update all of your other books to include it.

Bundle your books. Take two or more of your books and bundle them into one money-saving offer.

Beef up your author page. Put plenty of great content on your author page. The more people can read about you and especially about your topic, the more likely they are to see you as the expert that can help them. Or if you sell fiction books, consider adding a book excerpt to the author page, or reviews that do or don’t appear on your Amazon listings, etc. Little known fact: The longer you can keep your prospect on your author page, the more likely they are to buy your book. Also, add an author video. Again, people are typically more likely to buy your books after they watch your video.

Make your book really stand out. People really do judge your book by its cover. In fact it’s the very first thing a prospect sees when they land on your book’s sales page. So how does it look? Does it convey professionalism and trust? Or does it appear to be someone’s first attempt at graphic design? Is the title clear and easy to read? What about the subtitle? Do the graphics or artwork go well with your topic, or do they merely confuse the viewer? Take a look at the current bestsellers for ideas on how to make your title and cover stand out and look like a ‘real’ book – not something thrown together by a newbie.

Don’t settle for just Kindle – do paperback and audio, too. Kindle books are great, but let’s face it: “Real” books lend an air of credibility to your work. So use CreateSpace to make your book into a paperback, and ACX for audio books. Then price your paperback and audiobooks at $9.99 or better. This will make your Kindle price look like a steal by comparison.

Get your fee in book sales. If you perform some kind of service like writing, speaking, consulting, coaching and so forth, you can waive your fee in exchange for them buying a certain number of copies of your paperback or hardcover book. This works especially well if you’re in the business niche and work with companies, since they can hand your book out to their employees. And if you get several companies to make their large purchases on the same day or week, it can propel your book to the bestseller list, too.

Once you make ‘bestseller,’ be sure to tell prospects. Change your book cover to add your ‘Amazon #1 Bestseller’ status as well as adding this information in a prominent place in your book description.

Drive traffic from your Kindle books to your website. We’ve already talked about building your list, but you can do more than that. Because you can insert clickable links into your Kindle books, you can send traffic to any pages you like, including your blog, your squeeze page, your social media pages and even a sales page.

Bottom Line: Using these simple methods can greatly increase your Kindle sales, build your mailing list and help you grow your online marketing and publishing empire faster!

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How an Anti-Booze Campaign from the 20s Can Increase Your Sales and Income Today

Weird but true… In the early part of the 20th century there was a massive campaign in the U.S. to abolish alcohol. Weirder still, this campaign actually won the day, and Prohibition became the 18th amendment. This made the U.S. a dry country in 1920 until the amendment was rightfully abolished in 1933.

How an Anti-Booze Campaign from the 20s Can Increase Your Sales and Income Today

So how does a movement influence people to take away one of their own rights?

With smart marketing.

First, in their campaign rhetoric the Anti-Saloon League made the issue an either/or choice.

Either you’re for children or you’re for alcohol.

Either you’re for our brave boys fighting the war, or you’re for alcohol.

As one advertisement featuring a picture of Whistler’s Mother read: “Which Gets Your Vote: Mother or The Saloon? Vote Dry.”

That’s right – either you’re for mothers or you’re for alcohol.

No middle ground. You don’t want to abolish alcohol? Then you hate your children, your boys overseas and your own mother.

A campaign like that wouldn’t fly today, would it?

😉

Today you either use the advertiser’s product or you’re not sexy, not worthy, not relevant, not important, etc.

If you don’t believe me, watch a few TV commercials and see for yourself.

Of course, you’ll want to be much more subtle when using this tactic in your own campaigns, but the tactic itself works as well as ever.

Second thing they did in their campaign was to eradicate the competition.

You’re a member of a state congress and you don’t want to abolish alcohol? Then we’ll run a smear campaign on you and get someone else elected who will vote our way.

No competition means easy victory.

Translate that to today’s marketing, and we don’t mean you should photoshop pictures of your competition doing evil deeds and post them on the front page.

Instead, you eliminate all competition by inventing your own class.

For example, instead of being one of a 100,000 weight loss coaches, you become the only sexy shape expert.

Third, they enlisted their competition in their crusade, working side-by-side with politicians who drank booze as long as those same politicians would vote against drinking.

In the world of online marketing, this translates into working with your nearest competitors as long as it increases sales.

This might be in the form of joint ventures, interviews, affiliate sales and so forth. No marketer is an island, and even those who appear to be in direct competition to your interests can often help you in your quest.

Fourth, they didn’t try to convince the masses, because they didn’t need to. All they had to do was switch just enough voters to their side to gain their 51% and win the day.

In online marketing, you don’t need to win every customer, nor should you try. Some customers will buy from you no matter what, and you should reward them but you don’t need to convince them. Some will never buy from you, and there’s no need to waste any time on those folks.

It’s the ones in the middle that you want to focus your efforts on to get them converted over to customers.

Fifth, they employed a new device that showed, not told, of the ‘horrors’ of alcohol. For a nickel viewers could see something new in the world – a motion picture version of the play, “Ten Nights in a Bar Room.” In this movie a drunken husband squanders his pay on drink, his daughter is injured while trying to bring him home, the man dies of drinking and the wife despairs of her lost family.

What a great piece of propaganda for the anti-booze movement, which helped to reinforce the belief that even one drop of alcohol could destroy not just individuals, but entire families.

Pretty crazy, right? But again there’s a lesson to be learned here: Show, don’t tell. In just a few minutes of showing how ‘evil’ alcohol was, the movement gained tremendous ground in convincing and converting voters to their side.

YouTube, anyone? 🙂

Bottom Line: The techniques that influence people don’t change, they just get more sophisticated with time. What influenced people a hundred years ago can still be translated into today’s terms to increase your own conversions.

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Video Marketers: 15 Tips for Going VIRAL

Since you’re making videos anyway, why not shoot for the zenith of online video marketing and go for viral? While you can never totally predict what will go viral and what won’t, there are some tricks to make it much more likely your video is the one your viewers will forward to others. Here’s 15 proven tips to make your next video go viral:

Video Marketers: 15 Tips for Going VIRAL

Don’t use a sad ending, even if it’s true. This reminds me of a time a video was shot of a firefighter resuscitating an unconscious kitten that had been trapped in a smoky home. Viral magic, right? Absolutely. This video went viral for every outlet that left out a key piece of information – despite being resuscitated, the kitten later died of smoke inhalation. Neetzan Zimmerman, editor at Gawker, was told by his editor to include the epilogue. Result – “That video did tremendously well for practically everyone who posted it, except Gawker.”

In fact, don’t evoke any sadness if sadness is the only emotion. Videos that inspire sadness are far less likely to get shared than videos that evoke almost any other emotion. However, a video can be sad and still be uplifting: For example, a heroic person who fought a disease, lost, but left a great legacy. It’s sad that they died, but it’s uplifting that they tried so hard and left a positive mark on the world.

Do use other emotions in your video. The emotions most likely to elicit that coveted share? Surprise, anticipation, joy, anger, awe, anxiety, happiness and humor. The stronger the emotion evoked, the better. Just think of what you like to share with others – odds are it’s videos that surprise and delight, or videos that inspire anger against a common enemy. What we don’t share are videos that might make others sad, unhappy or depressed.

Make the sharer look smart. Surprisingly, data compiled by Chartbeat – a company that measures online traffic – demonstrates that people forward things they haven’t even read or watched. This is ego-driven sharing; trying to look smart by sharing smart material. So for example, if your video teaches some cutting edge techniques, it’s likely to be shared by many who simply want to look smart to their friends. Of course, whether or not anyone will actually watch it could be another matter.

Make it practical. Useful content is highly viral because people love to share “news you can use” for two reasons: It helps others AND it makes them look good.

Tell a story. Even when you think stories aren’t applicable to your topic, they probably are. Stories are universal in that they can teach anything and people are hard wired to listen to them. Tell the story well enough, and it will be passed along.

Be outrageous. Do you remember WePay’s stunt of leaving a 600 pound block of ice at the front entrance to a PayPal conference? PayPal had been freezing people out of their own accounts, and so WePay froze the words, “PayPal Freezes Your Accounts” along with cash inside the giant ice block. Great stunt that got a lot of press, but WePay really blew it – they didn’t film the delivery of the ice block or people’s reaction to it. If they had, there’s no doubt their video would have gone viral.

Be controversial. Is everyone in your field saying one thing? Then perhaps you might want to say the opposite, especially if you believe it’s true. For example, in Internet Marketing everyone says “the money is in the list,” yet an excellent case can be made for other forms of IM that don’t involve list building. The key here is to debate issues that don’t hurt feelings. For example, a ‘chunky vs smooth peanut butter’ debate, or a ‘cats vs dogs’ debate won’t ruffle anyone’s feathers, yet they can inspires a lot of interest and interaction.

Be surprising. We alluded to this earlier – surprises get passed along and talked about more than almost anything else. Remember that video of a serene, tranquil scene that suddenly turned into a screaming demon? That wasn’t just surprising, it was shocking. You don’t have to go that far – hiding ‘easter eggs’ in your videos can make them viral. For example, a hidden URL that takes the viewer to something special, or what appears to be a naked person walking past in the background, or anything that is unexpected and fun.

Another kind of surprise is the “Cracker Jack Box surprise,” a toy hidden inside every box. It’s no surprise there’s a toy in there – they tell you that on every box. What is surprising is what the toy is. If you make a lot of videos, you might plant a ‘surprise’ in every one – it could be a bit of eye candy or a link to download something useful.

Make it an “experience.” This one takes some planning, but the potential upside is nothing short of huge. Remember the Blair Witch project? The movie promos made the movie ‘real’ to the viewers, and the viewers then become a part of the movie, getting pulled in as though it were a real life event. In fact, some people actually thought it was.

Make it interactive. Remember the Subservient Chicken from Burger King? Millions of people made that chicken dance. Or how about Office Max’s viral phenomenon, Elf Yourself? Upload photos of you and your family, and suddenly you’re in your own dancing elf holiday video.

Be funny. Or cute. Or both. If you can work footage of your kitten doing something hilarious into your video, go for it. People never get enough funny or enough cute. Then there’s just plain silly – like the Old Spice commercials. Short, fun and full of surprises, these go viral every time.

Capture the attention of a taste maker. Remember the video of Yosemite Bear Mountain saying “oh my god, oh my god” about the double rainbow? That video was online for 6 months before it took off and eventually got tens of millions of views. So what happened that finally started the flood of traffic? Jimmy Kimmel tweeted about the video, and after that it was a viral phenomena.

How do you get a taste maker to share your video? First, go after small taste makers within your own niche. Second, actually make the video with them in mind. What do they love? What do they share? Incorporate that element into your video and your odds go up dramatically that they’ll share it. Third, ask them to share it. It never hurts to ask.

Add a trigger. In the video “Friday,” the trigger is of course “Friday,” and while the video was popular it was shared and watched far more on Fridays than any other day. Remember Alice Cooper’s song, School’s Out? That song was released decades ago, yet it’s still played every late May and early June on thousands of radio stations.

Capture the attention of a particular community. This can be as simple as opening your video with something like, “This video is for avid gardeners only.” Or, “This video is for avid Red Sox fans only.” Then at the end of the video, ask them to share the video with fellow avid gardeners or die hard Red Sox fans. If you’ve incorporated other viral elements, this simple step can give your video the added push it needs to begin its viral journey.

Next time someone forwards you a video, ask yourself why they did that. What was it about that video that made them want to share it? You can learn a lot simply by watching viral videos and asking yourself, “how can I apply this to my videos?”

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How to Get More of Your Emails Opened

These days everyone’s inbox is flooded with emails and it’s harder and harder to get noticed, much less get opened. I’ve been doing my own testing of what works and what doesn’t, and thought you might like to see the results.

How to Get More of Your Emails Opened

Optimize your “sender” or “from” field. Using a business name does not seem to work as well as using a personal name, probably because people want to read messages from people, not from businesses. However, combining the business name with the personal name seems to work well, especially if the business name is either well recognized or implies a benefit. For example, ‘Joe Smith, ProBlogger’ would likely work well, as would ‘Jane Smith, Traffic Tips.’

Further optimize your “sender” field. I’ve experimented with using symbols before and after my name in the ‘from’ field to make my emails stand out, and it does seem to make a small difference. For example, ~Joe Smith~ tends to be opened more often than Joe Smith.

Use a great subject line. Entire products have been written on this topic alone, but here are some tips:

Use a number: “3 Ways to Get Bigger Muscles in 7 Days”

Use curiosity: “The Fried Banana method to Younger Skin”

Write as if you’re addressing a friend: “Hey” “What do you think?”, “Okay?”, “I told you he’s crackers”, “Last Sunday”, “See You Tues” “Got it?”, etc.

State a big benefit: “Look 10 Years Younger and Feel 20 Years Smarter”

Personalize the subject line. Everything else being the same, personalizing the subject line can increase your click through rate. Just don’t over do it.

Avoid spam words. You know the ones: Cash, payment, money, credit, quote, etc. These words will land you in the spam folder, and you’re not likely to get many opens there.

Optimize the preview text. Remember, the sender can often see the first line or two of text, so make it interesting, relevant, and preferably curiosity provoking.

Make it a habit to be entertaining. The more entertaining and interesting your emails are, the more likely your recipients will continue to open them.

Send twice. 8-12 hours after you send an email, send the email again to those who didn’t open your first email.

Last tip: Email often. Once a day is great. If you only send an email once in awhile, recipients will forget who you are. By being in the inbox daily, I’ve found they are more likely to recognize you and open your emails.

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