Do you know what an ego booster testimonial is? It goes something like this: “Joe Smith is the greatest, nicest, smartest, sweetest, sexiest, gutsiest, tallest, handsomest guy I know – buy his stuff!” It sounds good to Joe Smith. Heck, it sounds AMAZING to Joe Smith. But does it sell his stuff? Generally, no. Prospects…
via 10 Tips to Testimonials that SELL — Legitimate Home Business Ideas and Opportunities
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