When someone asks what you do for a living – what do you tell them?
That you own a business? That you write a blog? That you create products or build websites, or that you’re a doctor or a lawyer or a plumber or a race car driver?
I hope not, because while all those things are professions – they’re still NOT what pays your bills.
The only real answer to the question of what you do, regardless of what your profession is, is that you are a marketer!
Your specialty is attracting new customers or clients, persuading existing customers to make larger and more frequent purchases, and ensuring that they continue to buy from you – forever.
Your answer to “What do you do?” says a great deal about how YOU think about your business or job. If you’re defining yourself by the service you provide or the products you sell, you’re setting yourself up to lose business that otherwise could have been yours simply because your head is in the wrong place.
Every business is first and foremost a marketing enterprise, even if it’s a non-profit. After all, without customers, you have no business. Getting those customers and then getting those customers to spend their money with you is how you stay in business, stay profitable and grow.
When your mindset is on marketing first, you will base your decisions on what creates business, thus eliminating many of the wrong turns and mistakes that the “business owners” make.
You are a marketer. Say it loudly, state it proudly, act accordingly and you cannot help but be successful.
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