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Quit Your Job and Go Full-Time Online

What a great daydream this is: You make a ton of money online and then go tell your boss to ‘have a nice day.’ This is the scenario you see in sales letters all the time. “Buy this product, put it to work and next week you can kiss your job goodbye, forever.”

Quit Your Job and Go Full-Time Online

Real life doesn’t always work like a sales letter. In fact, life continually gets in the way. You make some extra money but then it dries up. Or you have an emergency and the extra money bails you out of that crisis but you’re no further ahead.

Or – and this is the most common of all – you have the best of intentions but you never quite get around to making that fortune online. And so you are still at your job. Even though a year ago/two years ago/five years ago/ you swore you would be retired by now.

Whoops.

How do you eat an apple? Unless you’re a horse, you eat it one bite at a time. In my early years I found that building your online income and telling your boss to shove it works the same way – you go through the process of replacing your income one step at a time.

It’s a funny thing: You can make $5,000 a month online fairly easily, but only when you KNOW you can do it. Until you KNOW it, it seems just out of reach. And as long as the goal seems out of reach, your subconscious will sabotage you every step of the way to see to it that it never happens. If you can’t conceive it, there is no way you’re going to achieve it, no matter how hard you try.

It’s like getting a job. You can’t get the job without experience, but you can’t get experience without a job. Same way with making money online.

But right now, this instant, I’ll bet you know that you can make enough to cover just one of your bills, right?

So pick a monthly bill of yours, any bill. Now get enough income coming in each month to completely cover that bill. Maybe it’s your $100 water bill. Great. All you need to make is a consistent $100 a month, and it’s taken care of.

Don’t spend this new income on anything but paying that bill. Any money you make above what it takes to pay the bill is either reinvested into your business, or…

… you pick another bill and start covering that each month, too. And you just keep adding another bill and another bill into the mix until they are ALL covered, including your mortgage or rent, including your food, including everything.

But notice how you did it – not all at once, but simply one bill at a time. Your mind can wrap itself around this concept of taking it one step at a time. Your subconscious will stop fighting you and you’ll be surprised how easy the process becomes. It’s all about small steps that prove you can do it, that prove you can move on to the next level, and the next.

Once you’ve got all of your bills covered and then some, you can quit your day job with confidence, because now you KNOW you can make money online. There is no question. You’ve already proven you’ve got the confidence and the skills.

The magic is this: Instead of sitting down at your computer and thinking, “Okay, I’ve got to make enough money to cover all my expenses this month,” you simply tell yourself you’re going to make enough to cover one little bill.

You’re no longer trying to create an entire business, you’re simply taking the first steps. You’re enjoying numerous successes along the way that fuel you to keep going.

Get that first bill paid and you’ll be on your way to achieving total financial freedom, one step at a time.

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Twitter Tricks that Increase Your Influence

Twitter can be one of the best tools in your marketing arsenal when you know how to leverage this social network to your maximum advantage. That’s why I’ve compiled some of the best tips and tricks for building your lists of followers and converting those people into sales. First, we’ll start with the tips which serve as a great review for seasoned users as well as an awesome guide to those new to Twitter. And then we’ll then move on to the more advanced tricks where you can really turn up the volume on your marketing.

Twitter Tricks that Increase Your Influence

Twitter Tips

Have a killer bio. Make it benefit oriented for the reader. Give a clear indication of what they can discover from following you. Add in a touch of humor, show that you’re human, add a bit of intrigue, and target it to the exact person you want to attract. Yes, it’s a tall order for a short bio, so work on it and then don’t be afraid to tweak it as you think of better ways to word what you want to say.

Tweet consistently – as in every day and even several times a day. Use a social media tool to schedule great content and even retweets to be dispersed at the best times throughout the day.

Make your tweets short enough that other people can retweet them, adding a short comment of their own. Generally 250 characters or less is good.

Reposting is cool if your content is great. In fact, it’s not only cool, it’s unfair to followers if you only post it once. What if they missed it?

Respond to everyone. Whether they’re retweeting you, mentioning you or favoriting your tweet, be sure to respond back. Think of it this way: If someone standing next to you at a party said to the group, “You’ve got to hear what this person just said,” and points to you – or if they ask you a question – wouldn’t you respond back? Of course you would. And imagine how they would feel if you just ignored them. Ouch.

Tip your hat often and liberally. When you link to someone’s content or share something from someone else, add an @AccountName mention. People love to get credit for their own stuff, and they should get credit for it, too.

Let everyone see your tweet – unless you don’t want them to. If you place a mention at the beginning of your tweet, only you, the person receiving your tweet and anyone who happens to follow both accounts will see the tweets in their streams. This is useful if you want to keep your exchange private, but not if you want everyone else to see the tweet, too.

Get your Twitter emails down to a manageable amount. Go to Twitter’s email notifications center and you’ll see that Twitter has over 20 different email settings you can turn on or off. Customize these settings to suit you so that you stay in the loop but don’t get overwhelmed.

Don’t try to read every Tweet, because you can’t. And even if you could, it takes too much time. Instead, carefully choose whose tweets you want to read. Then create a Twitter list of just these accounts.

In the beginning, follow a lot of people to maximize the growth of your own followers. Later – if you want – you can use one of the many tools available to weed out those who no longer use Twitter, don’t follow you back, don’t engage, etc.

Twitter Tricks

Whether you’re a new or a seasoned Twitter user, odds are there are at least a few Twitter tricks here you don’t know about yet.

Get every Tweet you ever made. Maybe you want to see what you were doing on March 10th, 2009. Or you want to glean all the great tips you’ve given throughout the years and put them in a book. Whatever your reason, you can get ALL of your tweets since the beginning of Twitter by following the instructions here: https://help.twitter.com/en/managing-your-account/how-to-download-your-twitter-archive

Use Twitter advanced search to find ANYTHING. Twitter advanced search is a powerful tool for finding tweets on any topic or tweets to or from particular people. Plus you can search geographically, search certain time periods, search for a key term coupled with a URL, search for particular attitudes on a topic and more. Here’s a list of search operators and how to use them: https://support.twitter.com/articles/71577-using-advanced-search

Use hashtags. A lot. When someone searches for a particular hashtag, your tweet will show up regardless of whether or not they follow you. Tweets with hashtags get more engagement, more new followers and put you more in the spotlight while improving your reputation. Those little hashtags pack a powerful punch.

Like shortcuts? Twitter has a BUNCH of them to save you time. For example, click ‘n’ for new tweet, ‘f’ for favorite, ‘r’ for reply and ‘t’ for retweet. To get the full list, type ‘?’ into Twitter.

Tweet during the work day on Eastern time, Monday through Thursday for the greatest engagement.

If you’re using Twitter for business, schedule it into your day. Be sure to check Twitter once or twice each day to respond to conversations.

Find out what lists you’re on. From your lists page, click on “member of.” You might get some interesting info from seeing the types of lists you’re on, as well as insight into how people perceive you.

Subscribe to lists. You can only subscribe to public lists, not private. Go to the person’s profile, click ‘lists,’ and choose what list you’d like to subscribe to. This is a great way to get info on a particular niche, as well as getting yourself acquainted with players in the field.

Use Favorites your favorite way. Favorites is a versatile tool. You can favorite because you like something, because you want to bookmark something for later or because you want to end a conversation. Some use it as an endorsement, such as when they want to privately back one side of a Twitter debate. Others favorite because they don’t want to spam their followers with a lot of tweets.

Use Favorites to entice someone to follow you. If you follow someone on Twitter and want to express approval for a tweet they sent while making them aware of your own presence, sometimes hitting the favorite button is the way to go.

Find your best followers. Using Social Rank (https://socialrank.com), you can find out which of your followers are the most engaged, which are the most valuable and which are overall the best. Social Rank looks at things like influence, follower count, content and engagement when making this determination, so you’ve got real info backing the choices and not just your gut instinct. From there you can choose which followers are a priority to build relationships with.

One more thing: Do you think Twitter is just for the young? Think again. The fastest growing demographic on Twitter is the 55-64 year age bracket. In fact, this demographic has grown 79% since 2012. So if you’re marketing to this group, Twitter can reach them.

Another amazing fact: 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them. In fact, 63% of smartphone owners keep their phone with them for all but an hour of their waking day. This gives you potential access to your prospects at all times of the day, every day of the week.

Bottom line: As with most marketing strategies, your best bet is to ALWAYS get prospects to your squeeze page and onto your list as fast as possible. Social media can be fickle – you may or may not get a particular message to your followers. But once you’ve got them on your list, they’re yours to market to anytime you like.

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2 Sane Methods that Get Readers to Stop Ignoring Your Emails (+ 1 Crazy Method…)

Standing apart from the crowd of other emails in your prospects’ inbox isn’t easy. There are gimmicky ways to do it – write subject lines that shock, use lots of funny characters in the subject line, use the latest “hot” subject line [for the past year this has been “Hey”] and so forth. But how do you get your recipients to become avid readers of your emails?

2 Sane Methods that Get Readers to  Stop Ignoring Your Emails (+ 1 Crazy Method...)

Sane Method #1 – Tell stories. There is a marketer who appears in my inbox about once a day. Gmail highlights this email, because Gmail knows I read his emails. Why? Because he entertains me with stories. I know when I click his email I’m going to get swept up into another world. And even if it’s just his world and just for a minute, it’s a great escape to my otherwise sometimes monotonous day. And yes, I buy his products, too.

There’s an added bonus to telling stories besides the fact that your emails get opened and read, and it’s this: Telling stories is fun. Instead of selling, selling and more selling, you’re now entertaining. You can embellish, you can be flamboyant, you can add your own personal touch, you can get creative and you can have a blast doing it.

Suddenly your day is just a little more exciting because every moment you’re watching for the next story to fall into your life. Even a routine trip to the store can become an exciting adventure. The newspaper holds new meaning and the websites you visit are a treasure trove of possible stories you can share.

Sane Method #2 – Be a coach. Think of your readers as your students. Love your subject and stick to your subject. Only build your list with people who want info on your particular subject, then teach them all you can about it. When it comes to recommending products, tell them the good and the bad. Give them lots of detail. Be their coach first and foremost and they will hang on your every word.

This method works especially well if you love your topic. If you find yourself spending hours on the Internet learning about this topic, hitting all the forums and websites, finding the best products and so forth, then this method is for you. Every new site you visit is an adventure because you are continually on the lookout for more information you can share with your students. And selling becomes easy because again, you are simply sharing your knowledge with your students.

The [Not-so] Crazy Method – Hide clues in your emails that lead to prizes. I haven’t yet tried this method but I’ve been tempted. What if every email you send out holds a clue to a valuable prize? Collect all the clues and you find the prize online. There’s little doubt this method will get your emails opened, but will they be read? In the right niche, yes. Imagine doing this in a gaming niche – what a killer technique. The viral effect alone could be huge.

So tell me – is this last method crazy, or a millionaire maker? I don’t know of anyone who’s doing it – yet. But no doubt someone will. And in the right hands, it could be powerful, indeed.

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How to Make Lifetime Commissions Online

Did you know there are actually 4 types of residual commissions? Let’s explore them…

How to Make Lifetime Commissions Online

Automatic recurring commissions – these are likely the ones you’re most familiar with. You promote a membership program and you get paid monthly for as long as that customer retains the membership you sold.

Cookie commissions – when you sell a product, a cookie is placed on that customer’s computer. Then anything else that customer purchases from the seller is linked to you, and you get a commission. But if the cookie is deleted, or if the customer changes computers, then you will no longer receive commissions on their purchases.

Lifetime commissions – this works like a cookie commission, only instead of a cookie the product seller uses the customers email address to track sales. Thus, as long as the email address remains the same, you can receive commissions on all sales from this customer for years.

Second tier commissions – this is when you refer other affiliates to the merchant. Sort of like a multi-level program, you get a small commission for the sales your referral affiliate makes.

Now then: If you make a traditional affiliate sale, you get paid and that’s it.

If you make an monthly membership type of sale, you get paid until the customer cancels which means you usually get paid for several months. Not bad.

But if you promote products with either cookie or lifetime commissions, you can get paid for years on anything else they buy from that vendor in addition to the original sale.

Imagine a product seller with a fleet of 30 or 40 products. You promote just one of their products, and 20 of your customers buy that product. Now over the course of the next few months and years, this product seller promotes other products to these 20 customers, resulting in a further 80 sales over time. Normally you wouldn’t make a dime on these sales, but in this case, you make the full commission on each and every one.

So next month you get unexpected commissions, and the month after that, and five years from now, too.

Nice.

And it’s all because you promoted products with lifetime referrals or cookies.

So where can you find these products?

One method is simply to keep your eyes peeled. Not all selling platforms allow for lifetime referrals, so by looking at those that do, you can find the product sellers who will pay you for every product they sell to your customers, not just the ones you promote.

Next, use a search directory, such as www.affiliatescout.com. When doing your search, choose “lifetime commissions” under “features” without any other search parameters and you’ll find hundreds of results. Go back and narrow your parameters to find the exact programs your audience might be interested in.

Most of all, anytime someone asks you to be their affiliate, ASK if they pay lifetime commissions. Sometimes they’ll have two programs, one in which they only pay commissions on the first product sold, and a second, secret program they reserve for their heavy hitter affiliates in which they do pay lifetime commissions. It never hurts to ask.

Bottom line: If you can make recurring or even lifetime commissions from your promotional efforts, why not go for it? You do the work once, and you get paid over and over again. You can’t beat that.

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Online Marketing Business Hot Topic Q&A

There are a number of hot topics and common questions being asked in the top internet marketing forums right now. Instead of answering each of these people individually, I thought I’d write this post to share my responses and insights on these subjects with you and other aspiring internet marketing professionals.

Online Marketing Business Hot Topic Q&A

Q. What’s the best tip you can give to do better in business and in life?

A. You’re going to be surprised by the answer: Journal. That’s right, keep a journal and write in it everyday. Write down your ideas, what you learn, what you want to implement in your business, your goals, your thoughts… everything. Just write it down. This will allow you to do the following:

  • Work through issues, emotions, hurts and so forth that might be holding you back
  • Clarify your goals
  • Remember what you’re learned so you can use it
  • Solidify your ideas
  • Get all of this stuff out of your head so you can think more clearly

Sure, it may sound new age and just a little bit woo-woo if you’ve never done it, but try journaling every day for one month and then decide – I think you’ll begin to see a difference in your life and in your business.

And by the way, your journal is one place that neatness does not count. Feel free to make it as messy and as fun as you like – it’s your journal.

Q. I have a list of buyers and need to make some serious cash fast. I don’t have time to create a product – what should I do?

A. Offer a status experience that comes with bragging rights and personalized attention – something created just for a few of your best customers. For example, offer a 3 or 4 figure-a-month coaching program custom tailored to their individual needs in which you spend one-on-one time with each person. They’re not only getting results – they’re getting your personal time and attention. They’re getting status.

It’s a lot like getting a backstage pass at a concert to spend time with the band – it’s an experience they can long remember and brag about. And in the case of coaching, it can produce real results for them as well. Plus, you can set it all up in one day – all you need is the sales page and a series of emails to send to your list to get started.

Q. I’m worried that I don’t know everything I need to know to successfully start and run my business. How do I learn these things?

A. By starting. It might be a comfort to you to know that Amazon, Facebook, Apple, Google and many, many other success stories were started by people who were figuring it all out as they went. They didn’t have all the answers before they started, and in fact they still don’t.

In hindsight, these entrepreneurs and in fact MOST entrepreneurs don’t know what they’re doing in it’s entirety, but they do know the value in starting. Because once you start, you’ll discover which questions are the important ones you need to get answered. And you’ll also find that some of the details you were obsessing about don’t even matter. It’s only by undertaking the journey that you will discover the opportunities and roadblocks in your path. And as you come across each one, you can decide then and there what to do about it.

Q. What’s a good method for getting a quick cash influx if I’m an affiliate marketer?

A. Obviously promoting a product that pays out immediately is a good idea, especially if you’re promoting it to your list. But if this isn’t enough, you can always send traffic directly to a high converting offer.

In other words, instead of sending traffic to your squeeze page (which hopefully, you’re already doing) you can divert that traffic straight to an offer to make more immediate money. You won’t get the leads, but you will make more immediate sales.

Only do this until you’ve got the cash you need and then return to sending traffic to your squeeze page first so you can capture and nurture the leads.

Q. How do I get my subject lines to stand out from the hundreds of other emails my prospects are receiving?

A. Believe it or not, the answer is Wingdings. Remember those little symbols?

Arrows, stars, mailboxes, smiley faces – Wingdings 1, 2 and 3 were the hit of the 90’s and largely forgotten in recent years. Until now. Because now you can put them in subject lines to make them pop out at your readers.

Of course this isn’t a magic bullet – you still want to have a great subject line. But the addition of a Wingding (also known now as Emoji’s) can’t hurt, and in fact it increased the open rate in every test run by Portent. Here are the results:

Symbols in subject lines, AKA the resurrection of Wingdings

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25 Unusual Split Tests that Increase Sales

Even the smallest changes can sometimes result in the biggest increases to your conversion rate. Take the headline split test, for example. Headline A, B and C are tested against each other. Headline A converts at 1%, Headline C converts at 2.5%, and Headline B converts at 4.9%. Hmmm, which one should you pick? The choice is obvious, you go with Headline B.

25 Unusual Split Tests that Increase Sales

But what if you hadn’t split tested? You would never have known. Just imagine: You write a terrific headline, which happens to be Headline A. It looks like a sure winner, so you don’t bother to test. And sure enough, it converts at a respectable 1%.

BUT, if you had tested, you would have chosen Headline B. And for every 100 people who hit your site, you would have made 3.9 more sales. If your product sells for $47, that’s another $183.30 you would have earned for every 100 visitors. But you didn’t test, and so you didn’t know, and so you lost thousands of dollars. Ouch.

Testing might seem like an irritation, but there are few things that can pay off as handsomely as a simple split-test.

That’s why I’ve made a list of things you might want to test in your next sales letter or even in your next email. I’ve left out the common things like headlines, pre-headlines, sub-headlines and calls to action. You already know about those. But have you thought about testing these?

  • Various bonuses tested against each other and against no bonus
  • Person next door tone versus formal business tone
  • Header versus no header
  • Placement and look of testimonials
  • Adding more images, arrows, underlining, etc.
  • Adding/changing the text underneath the images
  • For low priced items – Placing the price at the top (beginning) versus at the bottom (end)
  • A soft sell versus a hard sell approach
  • Adding more call to actions throughout
  • The design of the page itself
  • Wording directed to your best customer versus more generic copy
  • Changing the color scheme
  • Changing the color or text on the order button
  • Variations on your product image(s)
  • Variations on your product image size
  • Variations on your product image location(s)
  • Renaming your product
  • Focusing on benefits versus focusing on the pain of no solution
  • Placing bullets closer to the beginning versus further into the page
  • Focusing on one major benefit versus a laundry list of benefits
  • Having all copy or video on one page, versus using steps with a progress indicator
  • A trial offer versus asking for the entire sale up front
  • Sales – a percentage off versus a dollar amount off
  • Coupons versus sales
  • And perhaps the most interesting of all: Using dark emotions like jealously or revenge to get the sale [“You know that snobby woman at your child’s school who thinks she’s so terrific? Right now she is praying you NEVER get this program, because if you do you’ll lose that weight and look ten times better than her. Imagine how envious she’ll be then!”] Heh heh.

Mind you, this list is to get you thinking and moving in the right direction. There’s no way you’re going test all of these things unless you’re a compulsive profit-seeking entrepreneur who can’t rest until you’ve got the most finely tuned sales presentation in the history of the world.

For the rest of us, pick and choose what you test. If you haven’t already, start with the basics like your headlines and calls to action. Then choose something from this list and see if you can’t boost your conversion rate even higher.

To stay motivated, do the math to find out how much more you will earn on every 1,000 visitors for every tenth of a point you increase your conversions. Write this number down and post it where you’ll see it. Then every week, or every day if you’ve got the traffic, test something new. There’s no easier or faster way to give yourself raise after raise than continually split testing.

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The Trick to Becoming a Super Success in ANYTHING

Alright, some of you are going to say I’m over simplifying and others will simply disagree, but after years of being super serious about my business, here’s what I’ve discovered:

Everything in life – EVERYTHING – is actually a GAME.

The Trick to Becoming a Super Success In ANYTHING

You know how you sit down with a few friend to play cards or a board game, and there’s always that one person who takes the whole game WAY too seriously? They’re getting mad and frustrated when things don’t go their way, they’re celebrating like it’s New Years when things go right, and half the time they can’t even follow the conversation because they’re too busy concentrating on the game.

Yeah, that person.

Well guess what? I’ll bet you that when it comes to Internet Marketing, you are that person.

If you’re taking every decision so seriously, then it might as well be life or death. Exactly how should you word this email? What color should your header be? Should you promote this product at 6a.m. on Tues, or at 9a.m. on Wednesday? And so forth.

These are choices that should take seconds.

Yet I was agonizing over each one like it was a declaration to declare war.

I thought I had to nail every decision and make it all perfect. Nothing could be left to chance. If it took me a week to decide something, it’s because that’s how long it should take.

Wrong.

Now I flip a coin. Seriously. If I need to make a decision – but based on all the facts I have I can’t decide – I flip a coin. Sort of like rolling the dice in a game. Because you know what? It’s better to take the wrong action than no action at all.

Sure, fast decisions can turn out to be bad ones. But guess what? So can slow decisions. But no decision at all? That will get you nowhere, fast. Every kid who rides a bicycle can tell you that it’s far easier to change direction once you’re moving. But if you’re sitting still on that bike, you’re not going anywhere.

And the long term difference between good and bad decisions isn’t even in the decision itself, or the results it produces. Instead, the difference is in how you react. If you make a bad decision and then confine yourself to bed for a week, that’s not going to help.

But when you play marketing like a game, a bad decision is simply telling you to move in another direction. You shrug off the bad choice, glad that now you have more information to head in a better direction this time.

Laughing at your bad choices is a good idea, too, because it’s a game. It’s all a game. LIFE is a game.

If you’re down two goals in football, do you over think what to do next? No. You get the ball and start moving it down the field. If you encounter something new and surprising in a video game, do you shut it down? No, you try different things and see what works. At most you pause the game, go online and find out what to do. It takes you 5 minutes at most before you’re back in the game, fully armed with the knowledge you need to win.

Any difficult obstacle you face can be thought of as a game. And just shifting your mindset to game mode can make all the difference.

I had a friend years ago who went to military boot camp. He looked at the whole thing as a game, and afterward he reported that boot camp was one of the easiest things he ever did. Other people in his camp took the training so seriously, they were literally getting sick from fright. Same boot camp, two different mindsets.

I had another friend in the U.S. who was facing an IRS audit. Scary stuff, and let me tell you, he was deeply frightened and ready to do anything – including signing over a big check – to make it go away. Then he changed his outlook. Now instead of quaking in fear, he declared, “It’s a game, me against them. Let’s see how we can win this.” His fear vanished, he took action, and at the end of the audit the IRS paid HIM.

Do you want start an online business? Launch a new product? Approach 25 gurus in the next 25 days? Make it into a game and 4 things will happen:

First, you’ll relax – and people do their best thinking when they’re relaxed.

Second, you’ll have fun – and people do their best work when they’re having fun.

Third, you won’t feel stressed – at least not the negative kind of stress – and you’ll literally live longer and be happier.

Fourth, when it’s all done and regardless of the outcome, you’ll be eager to do something else because you’ll want to have even more fun in your game.

“Yeah, but this is serious business and I’m a serious person!”

Really? Or is that simply how you choose to look at things and who you choose to be?

Life is a series of choices, and one of the biggest choices we make is deciding how to frame what we’re doing.

Me, I choose to make it a game – one I can’t wait to get up and play each morning. A game that just happens to also make me money. Lots of money.

How about you?

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How to Make More Sales On Every Launch

You’re about to promote a big launch of a new product, but here’s the thing: You know there are many, many other affiliates who are going to promote this launch, too. And obviously some or maybe most of the people on your mailing list are also on at least one other list that will be promoting this launch.

How to Make More Sales On Every Launch

So how do you make the sales, rather than your competition?

One way is to offer a great bonus. Let your list know ahead of time that if they buy from you, they’ll get the bonus.

Another way, and one that doesn’t involve fancy bonuses, is simply to mail first.

Most launches announce ahead of time when they’re going to go live. If you’re going to be away from your computer at that time, then you can schedule your email to go out at the time of the launch. It may or may not go out at exactly the right time, and sometimes launches can be delayed. So the very best method is to send the email yourself.

Simply write your email ahead of time and get it ready to send. Then continually refresh the sales page until you see it go live, and then immediately send out your broadcast. The reason you want to refresh the page rather than rely on the product seller to email you is because sellers tend to mail to their own list first, and then notify their JV partners. This way they get to make more sales themselves by being the first to email.

Refreshing the page so you know the moment the promotion goes live will get you more sales by being the first to mail. And if you’re willing to mail several times, you’ll get even more as people who were on the fence decide to get the product.

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Affiliates: How to Get Your Prospects into Red-Hot Buying Mode…

… BEFORE They Even Hit the Sales Page!

Odds are there is a super-effective sales tool you’re not using. In fact, you might not even know about it – or if you do, you might think it’s not worth the effort.

Affiliates: How to Get Your Prospects into Red-Hot Buying Mode...

But if I tell you that this tool is capable of increasing your affiliate sales… sometimes by monstrous proportions…

…and that it will take you less than an hour to set up once and then you can forget about it…

…would you be interested?

It’s called the pre-sell page, and it works like this:

Let’s say you’re an affiliate sending an email to your list promoting XYZ product. You could send your list members straight to the sales page. In fact, it’s most likely what you’re doing right now.

OR, you could send them to a short page that totally warms up your prospects to the sales page. In fact, your pre-sell page gets them so pumped up, they’re primed to buy before even getting to the sales page.

On your pre-sell page you don’t ask them to opt-in to anything. Instead, you tell them what the product they’re about to see has done for you. Yes, this means you’ve bought it or gotten a review copy. You’re able to talk to them as an insider who knows exactly what this product does. And you can tell them the exact benefits you got from the product.

This works extremely well for increasing conversions. Mind you, you’re not trying to sell the product – the sales page should do that. Instead, you’re merely warming them up, sort of like the introduction to a speaker or the trailer to a movie.

And if you want to take this one step further, you can offer them a free report which does the same thing. This way your email (or your ad) offers them the free report. They don’t have to opt-in, they just go to the page and there’s the report. They don’t even have to download it, they can read it right there. And of course the report does two things: Offers value AND warms them up to your offer.

Try it. You might be surprised at the increase in sales you get. And don’t forget to add this to your autoresponder series so you can continue to profit from it for a long time to come.

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Product Owners: 5 Ways To Make an Extra $500 Every Week

Simple changes in the way you market can result in big changes in your profit. In fact, with a few tweaks you might easily increase your income by several hundred dollars each week, depending on your traffic and offers. Here are 5 proven ways that you can do it.

Product Owners: 5 Ways To Make an Extra $500 Every Week

Cut your costs. Are you buying traffic? Look for ways to get the same quality of traffic (or better) for less. Are you paying affiliates? Consider paying MORE on the front end and less on the backend – done correctly, this can often result in more effort from affiliates and more long term profit in your pocket.

Increase the profit you make on each sale. This could be as simple as raising your price, or offering an upsell, a downsell, a one time offer or a combination.

Get more traffic. As a product owner, one of the best things you can do is attract great affiliates to bring you more traffic. Consider offering 100% commissions on the front end and bonuses to top affiliates. Then make sure you have a killer backend set up, with mid-priced and high-priced products that earn strong revenue for your business on the leads affiliates send you.

Increase your conversion rate. Simple adjustments combined with testing can raise the conversion rate on your sales pages – sometimes significantly. If you look at your sales for the past year and then ask yourself – “If I had increased conversions by 2% over this time period, how much more would I have earned?” You’ll see that the increased income can be tremendous, all from tweaking and testing.

Sell more products and services along with higher priced products to your existing customers. This is perhaps the best technique of all, and one that marketers often forget. Sure, you’ve got a $10 product and a $100 product, but what about that $500 a month coaching program, or the $1,000 big product? Don’t be scared to bring out the big guns – it’s actually what some of your customers are craving. Also, offer select promotions to your customers – products that you have personally vetted and know will help them. These two steps alone can add thousands to your bank account each month.

What to do right now: Work on #4: Increase Your Conversion Rate. This is the one thing you can begin working on immediately with very little effort that can make a tremendous difference.

Plus you’re increasing your list of buyers, which gives further opportunity to sell more products and more expensive products. And the higher your conversion rates are, the easier it is to attract great affiliates who send boatloads of traffic.

Once you’ve increased your conversion rates, choose another method and begin working on that. Before you know it, you may have doubled or even tripled your online income. Yes, when you’re a product owner, giving yourself a hefty raise really can be that simple.

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How to Make Big Profits with a Small List

When Joe Cool Marketer does a big splashy launch with prizes for the top 10 or 20 affiliates, wouldn’t you love to be on that list, making those commissions and earning those prizes? Not only do you make good money, you also get courted by other leaders to promote their products. Pretty soon you’re a high profile affiliate, and able to get joint ventures with product creators and the other leading affiliates – a great position to be in…

How to Make Big Profits with a Small List

But if your list is relatively small, you might think it’s not possible – at least not until you get a bigger, better and more responsive list.

Guess again – there is a way you can get on those leader boards, and the trick is so simple you’ve probably overlooked it: Join up with other marketers. Find several other marketers with lists comparable to yours and make yourself a promotion club. Pick launches of a medium size so you’re not competing with every big name marketer out there.

Pool your resources and your bonuses with your fellow club members to offer a killer bonus package. Everyone in your club promotes the same link and you all share in the profit. Take turns on who gets their name(s) on the leader board, or choose a new name for your club.

Your promotion club can do a lot more than win affiliate contests – you can also ban together to create and promote products and help each other with ideas and implementation.

Play it smart. You want people in your club who are in this for the long haul like you are, who are trust worthy, who you like working with, and who you can mastermind with. Together the 5 or so of you can accomplish far, far more than any one of you can individually, and it is likely you will find more ways to partner together along the way – possibly even creating products and running your own big shot affiliate program for others to join and profit selling YOUR products.

Success is a momentum game. Everyone starts at the beginning and builds their way up. Partnering up is a great way to speed up your journey to the top of the game!

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Why You’re Losing and Others are Winning

If you take a look at any of the top internet marketing and online business building forums online, you’ll find these questions asked repeatedly:

“How much time does this take?”
 “How fast can I make money?”
“Do I need any skills to do this?”
“Do I have to learn anything?”
“Does this require any investment?”

Why You're Losing and Others are Winning

And so forth. We’ve seen these questions so many times, they seem legitimate – as though a business should take no time, require no skill, need no investment and so forth.

Just press a button and WHAMO! Hundred dollar bills start spewing out of your computer. Anything short of this is something we’re just not interested in, thank you very much.

And there lies the clue of why so many people fail in business, and in life.

They’re not willing to put in the time. They’re not willing to invest even the smallest amount of money, other than to purchase the initial ‘how-to’ product. They’re not willing to just DO IT.

Most people will say it’s because we’ve gotten lazy. We want success NOW, not in a week or in a year. Everything is NOW NOW NOW or never.

But I have another theory. I don’t think people are lazy. Nor do I think they lack the time or the motivation. Heck, just look at how much time some people spend looking at and buying new how-to-make-money products. They literally invest hundreds of hours reading sales pages and buying products.

And they might even read some of them. Maybe. But do they put them into action? 99 times out of 100, they don’t.

And it’s not because they’re lazy. It’s because they’re AFRAID.

Somewhere in the recent past, we forgot that it’s okay to not be a smashing success the first time we do something. We forgot that it’s okay to fall down and get back up when we’re learning to walk. We forgot that it’s okay to look like a complete jackass the first few times we try to dive off the diving board. We forgot that the first time we made love, we were as awkward and clumsy as could be.

But we kept trying to walk. We kept diving off that board. And we kept making love until we got GOOD at it.

So why is it that we are so afraid to fail in business? Why is it that we are only interested in making the smallest, briefest of efforts before we throw our hands up and declare that, “This doesn’t work?”

When did we get so damn AFRAID?

More importantly, how do we get unafraid?

By putting blinders on. You choose the path you want to take, and then you research the heck out of it for seven days or less. You read and watch everything you can get your hands on, and you take notes.

Distractions are NOT an option. Nor is mulling it over and thinking of all the reasons why it won’t work. You don’t have TIME for that.

After your 7 days (or less) of research, you take action. Because you know what? Taking action is actually EASIER than learning. And it’s more fun, too. But because we let those little fear monsters whisper in our ear, we think it’s gonna be hard. We think it’s somehow going to hurt.

But once you break that first barrier and start moving, you realize that brick wall was only made of tissue paper, and you had the ability all along to walk right through it to the other side.

Now here’s where it gets really interesting: “D” and “F” students often do better in business than “A” students. Which is another way of saying that quite frequently the not so bright people build empires while the geniuses don’t have two nickels to rub together.

Do you know why? Because the really smart people are too smart for their own good. They’re thinking of all the reasons why their new business venture will fail. And because they’re so smart, they’re able to come up with all kinds of perfectly legitimate reasons why it won’t work and why it won’t last if it does work.

And they’re right, too – it will fail because they’ve already put their business on that course of failure simply by thinking about it. Not because of some voodoo mind magic, but because they will either not start the business at all because they fear the failure they see headed their way, or because they will start it but then quit at the first problem. “There! I knew it, I just knew this wouldn’t work!”

But the “D” and “F” students aren’t quite so bright, so they don’t ponder all the reasons why their new business will fail. Nor do they try to “fix” the business before they start it, with their new fangled ideas (another “A” student problem.)

Instead, they take the book or course they bought, and start at page 1, and follow the steps. When they get stuck, they ask for help. “I can’t figure this out, so I’ll ask these people on the forum, or hire someone on Fiverr to do it for me, or whatever.” And they muddle through because they essentially don’t see all the obstacles the “A” students see. They’re just following the recipe.

And guess what? They succeed!

But what about fear of failure, doesn’t that come into play even for the “D” and “F” students? Yes, it does, but to a much lesser degree. Think back to school and you’ll realize that the “D” and “F” students have a lot of experience at failing because they got those grades. Contrast that with the “A” student who had a nervous breakdown if he/she got a “B” on a test. You remember that person, right? They were practically hysterical, because they had no experience at failing, and to them a “B” was a total and complete failure because it fell short of that magical “A” grade.

Which, I think, is why so many are afraid to fail. We go through school thinking that we will always get that “A” or “B” grade, and we do get the grades until we leave school. Then we realize the REAL WORLD works differently, and we might actually =GASP= not be a stellar success from day 1 at something new.

So we decide to only do those things we KNOW we will be good at. And then the ultimate universal revenge happens – because we don’t try anything new, we succeed in not failing, but we fail in LIFE. And that truly sucks.

So all of this is perhaps a very long winded way of saying, go out there and fall in love with failing, because only by embracing the concept of failure can you truly succeed. I don’t care what online business you choose, in the beginning you will not be good at it, and that’s okay because you will learn more and become more skilled every day if you put in the effort.

Do you think the information sellers making six figures a month started out making that kind of money? No way. They started out small, threw themselves into learning the business and grew their income as they grew their knowledge and confidence. This is the way it works. This is ALWAYS the way it works. And to think that there is some magical button somewhere that, if only you could find it you could be an instant success from day 1 with no investment of time, learning and failure, is perhaps the stupidest notion of all.

So choose your path, put on your blinders, learn everything you can for 7 days, and then just DO IT.

You’re new found successes may astound you.

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How to Write Almost PERFECT Marketing Emails that Get Open, Read and Acted On

Is there a trick to writing marketing emails that get the click? Actually, there are 20 tricks, and here they are…

How to Write Almost PERFECT Marketing Emails that Get Open, Read and Acted On

Use a great subject line:

Be specific and useful. Rather than saying, “You’re going to love this,” use “How to get a 27% increase in stamina.”

Identify yourself consistently. Don’t call yourself Bob Jones in one email, Robert Jones in a second email and Jones Consulting in a third. Pick a name and stick with it so recipients recognize you.

Use words such as ‘sale,’ ‘new,’ ‘alert,’ ‘news bulletin,’ ‘daily,’ ‘weekly’ and ‘free.’

Ask a question. “Are you ready for this Tuesday?” or “Do you know how to increase subscribers by 42% with one tweak?”

Test your subject lines, then reuse what works and discard what doesn’t.

Don’t use the same or similar subject line twice in a row. Ever.

Use timely topics when possible.

Use [but don’t over use] urgency.

Use all caps to emphasize one or two important words.

Use brackets to create a second attention getter, like this: 12 killer traffic methods [And the 5 WORST]

Optimize the body content:

Use SHORT paragraphs, just one or two sentences each. Make it super easy to read.

Use photos that sell your message.

Be clear about what your offer is and how it impacts and benefits the reader.

Use a strong call to action.

Give the name and location of your company – look REAL, not fly by night.

Focus on only ONE action you want your reader to take.

Make your email as long as it needs to be and no longer.

Use urgency but don’t over do it. Use action words and action phrases. Don’t use passive language. Make it personal. “Grab your copy”, not “Get a copy.”

Make your button big enough. Remember, the majority of subscribers will be reading your email on a phone or tablet, so make your button big enough for a human finger to easily tap.

Make your call to action and button visually distinctive and inviting.

Lastly, remember to make your emails mobile friendly. Picture size needs to be reduced for fast loading times. You can use a service such as Photo Resizer to reduce the file size without losing the image quality.

And define image size by proportion if your email editor doesn’t do this automatically, so the images look good on any sized screen. To do this, set the max-width to the proportion of the screen you want it to take up, and set the height to “auto” to automatically adjust based upon the width.

One final thing: Put some personality into it. No one responds positively to being bored, and blending with the crowd won’t get you sales. Instead of being a business robot, be yourself and have fun with your subscribers.

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How to Get PAID for Your Product BEFORE You Create It

Seriously, have you ever received an affiliate commission before the product was even created? Of course not. A frequent objection I hear from affiliate marketers is they don’t want to create their own products because they will have to wait until after the product is created to get paid. BUT, what if you could get paid before you create the product?

How to Get PAID for Your Product BEFORE You Create It

Here’s how you do it: Offer to let your customers watch over your shoulder as you do what you’re going to teach. In other words, do a live case study so they can see step by step what happens.

Let’s say you were going to make a product on how to sell t-shirts. You would let them see the process from start to finish, watching everything you do. You then take these recordings and sell them as your finished product, too. So you get paid in advance by people who want to see you do this as you do it, and then you have an asset you can sell over and over again.

Pick something you want to learn that others want to learn, too. Spend a week or two learning the basics, and then do it. Whatever it is, just do it. Then report on your results as you go. That is, document each day what you do and the results you get.

How to Promote Your Product to Buyers

There’s likely no need to make a humongous promise, like earning a million bucks in 22 days. Who’s going to believe it anyway? Instead, promise that you’re going to show them how to do the thing that you’re teaching. You’ll use video, screenshots, writing, etc., to show them what to do in each step and how to do it, and what to do if this happens or that happens. And when you make a mistake, add that in as well, since it shows them what not to do.

You’ll begin with the very first step, whether it’s research, finding an outsourcer or whatever, and do it in chronological order. It’s easy for you to do this way, and it’s easy for your customers to follow, too.

In your marketing, you’ll tell them why they should care about what you’re teaching – for example, that it’s an easy market to break into, extremely hot and so forth. You’ll also tell them what expertise you already have that you’ll be applying to this training, if any.

Then you’ll tell them exactly what they’ll learn, step by step, and what they’ll get out of it. It might be as simple as they’ll have their first product sold.

This is how you market the product before you’ve even made it. After you make it, then you’ll know your exact results. Maybe you sold 82 units in 21 days. That can become part of your promise, that you’ll show them how you did it, and maybe by copying you, they can do it, too.

But What if My Product Doesn’t Sell?

Hey, it happens. You spend hours, days or weeks creating a product and only sell a few copies. Guess what? That’s okay, for two reasons. First, you now have more experience creating products. Second, and this is the big reason – you can re-purpose the content. Maybe it didn’t sell as a $27 product, but can you turn it into a Kindle book and sell a few copies a day? “But I’ll only make $5-$10 bucks a day on Kindle.” Yeah, multiply that by 365 days and tell me if it’s worth it.

You can re-purpose it into list building material, email autoresponder series and so forth. You can rename it and re-market it, because odds are you didn’t do a very good job the first time because you’re still learning. You can use it as a free bonus to sell more of your next product. You can repackage it – if it’s audio, add video. If it’s video, add a pdf. You can sell rights to it. You can sell an entire website and sales funnel based around it, and so forth.

You now have an asset. And even if it didn’t sell very well in its first incarnation, there are plenty of things you can do to still make money from it.

The Big Why of Creating Your Own Products

Do you know why you should create your own products, above and beyond what we already talked about? Because when you create products, you are exchanging a few hours of your time for an asset that can pay you for months and years to come. Creating and selling your own products will allow you to travel the world if you choose, enjoy more financial security than 95% of the population of the U.S., and live the life you want. And if that isn’t reason enough to create your own products, I don’t know what is.

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The Best Skill You Can Have For MASSIVE Online Success

Are you one of those marketers who only wants to promote affiliate products? If you are, you’re not alone. Affiliate products are great – you don’t have to create the product and you don’t have customer service problems. Heck, you can make a fortune promoting affiliate products, and I highly recommend that if your heart is set on affiliate marketing, that you pursue it without hesitation.

The Best Skill You Can Have For MASSIVE Online Success

That said, if you are ONLY doing affiliate marketing, you are putting yourself and your income at the mercy of other people, other businesses and other entities that you have NO control over.

Plus, it’s not always a bag of laughs, either. You want to promote that cookware set on Amazon because it’s got great commissions? Cool. So go set up a website, get some lousy articles written by someone whose first language isn’t the one you need, buy a few thousand spam links and so forth to get this site ‘ready.’ Then find a way to send the traffic, and then do it all again with the next product.

Great fun, right? I’ll bet you don’t even care about that cookware set or the people who might buy it. But you should care that the seller can stop selling it at ANY time without notice. Or they can change the commission structure. Or they can do whatever they like.

Are you getting your traffic from Google? Then you already know how fast Google can pull the rug out from under you. Maybe you’re buying traffic from Facebook? Facebook has already banned countless businesses and untold numbers of marketers, and they will be banning more – without notice.

How do you like affiliate marketing so far? Yes, there is a right way and a wrong way. If you choose a great niche and focus just on that niche and build up your readers and your traffic and especially your lists, you can make a ton of money in affiliate marketing.

But you know what? You can make even MORE money by creating your products, and it’s not nearly as difficult as you might think.

Plus, creating your own products has great perks:

First, when you make a sale, you get to keep ALL of the sale.

Second, you can get your own affiliates to promote for you. Just think how much more you can sell with a hundred affiliates promoting your products, than if it’s only you promoting. The difference is beyond huge, it’s almost mind-boggling.

Third, if you’re a good affiliate marketer, you’re building lists anyway. Why not sell your own products to those lists, in addition to selling affiliate products?

Fourth, when you have your own products, you can earn money for months and years on work that you did ONCE. It’s like being a songwriter and earning money every time the song is played for the next 20 years, only instead of a song it’s an info product.

Now, I know your next objection:

“But I don’t know anything that people want to buy.”

And let me tell you, this isn’t a good objection for two reasons.

#1, YES you do. If you’ve been alive for more than, say, 15 years, then you know stuff that other people DON’T know but they WANT to know. Have you found a way to treat your own illness? Have you lost 20 pounds? Have you traveled somewhere? Do you know how to save major money on something? Do you have secret to seducing lovers?

Think of it this way – what do you know? Make a list. Write that stuff down, and keep writing over the next few days because you will realize you know a lot more than you thought. Do this and you’ll likely have three sheets of paper filled with things you know that others want to know.

#2: Let’s say that you do the exercise in #1 above, and you come up with nothing. NOTHING. You are the only person on the planet who doesn’t know ANYTHING that anyone else wants to know.

That’s okay, and here’s why: All you have to do is pick your topic, learn it, do it and teach it. That’s it. Learn it, do it and teach it. You don’t have to become an expert. Just learn enough to get started DOING it, whatever it is. Make notes of what works and the results you get, and guess what happens?? You have yourself an info product. YES, it really can be that easy.

“But wait! If I have to learn it, and then do it before I can teach it, that will take time and I need to earn money NOW!”

True. So here’s a shortcut: Choose your niche, go find an expert and use THEIR knowledge to create your product. Then cut them in on the deal. You get a percentage, they get a percentage.

“But then I’ll have to share the profits – wouldn’t it be better to just promote affiliate products?”

True, you’re sharing the profits with the expert, but remember – you can then get affiliates to promote for you, something you cannot do when you are an affiliate yourself.

So even if you give the expert 25% and you keep 25% so that affiliates earn 50%, that’s 25% that you continue to earn for as long as the product is selling.

One more thing before I forget – when you sell your own products, you are building lists of BUYERS. And as you know, one buyer can easily be worth 10-50 people who are just looking for freebies.

So when you have your own products, whether you create them alone or with partners, you are building lists of buyers that your affiliates send to you. And this alone is HUGE. So much so, that even if you gave away ALL of your commission up front, it would still be highly profitable because of all the backend products you could sell to your new buyers.

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5 Simple Ways to Find Hot Niches FAST

A hot niche is one where there is more demand than supply. That is, there are lots of people looking for a solution and ready to pay money for that solution, and not enough marketers out there offering the solution that buyers are looking for.

5 Simple Ways to Find Hot Niches FAST

Seeing what is selling, or doing keyword research, or haunting the best seller lists of Amazon are all great ways to uncover niches. But oftentimes the very best niches are right under our noses. These are the niches were people are truly desperate for a solution and you can be the hero who steps in, saves the day and makes a healthy affiliate commission for your effort.

Just to be clear: There are niches and there are keywords, and these two things work together but are NOT the same.

Your focus should be on finding a hot niche and only then do you look for the keywords you’re going to target.

And finding hot niches can be as easy as paying attention to what’s happening around you.

Look for the problems in your everyday life. Your computer is running just about as fast as molasses in winter and it’s driving you bonkers. Cheer up, you’ve just found a niche, because you can BET you’re not the only one with this problem.

You do a Google search and sure enough, there are forums everywhere full of people looking for ways to speed up their computer or laptop.

You do a second search and find there are several products out there, with affiliate programs, that address this specific problem.

Congrats, you just found your first hot niche. You can now create your own WordPress site addressing the issue and offer the products as your solutions. In fact, if you purchase one of the products and then use some of their tips as your content (rewrite it!) you’ll come across as the authority. Then when you recommend they get the product to get the other 90% of the info they need, sales will be easy.

Another example: A young lady was taking self-defense classes but found the entire experience to be frustrating. The instructor would rush through a dozen or more examples of different moves in each class, and by the end of each class she couldn’t remember more than one or two. She said, “If only I had this stuff on video, I could actually LEARN it.” Bingo! If you overheard this comment, within minutes you could find a self-defense program for women online, and within a week you could be making profits from it by addressing the exact problem stated by the lady in class. Keep your ears open and opportunities will abound!

Promote a best selling product to an entirely different niche. Speaking of getting the product, here’s a backdoor method of finding niches: Buy a HOT selling product, one with tons of competition. See how everyone else is promoting this product, then do it differently. Look inside the product, find out who else it applies to, how else it can be used, what niches would benefit from this product who aren’t being marketed to, and market the product to those niches.

Instead of meeting stiff competition, you’ll be in a league (and a niche) of your own promoting a hot seller to people who otherwise would never have heard of the product.

Watch the news for things that are about to catch on. For example, if you were at the forefront of the Paleo diet or the Keto diet or any of these special diets, you could have cleaned up. Guarantee, there is a new diet on the way.

Or maybe there’s a really hot star who is bragging about her workout or her exotic pet or her accessories. Watch to see what’s going to catch on, and if there is an affiliate program tied to it, you can do really well if you’re a first mover.

Look for what drives people to distraction. That is, what is it that invades their thoughts at all times of the day? What keeps them awake at night? What would they pay money to solve RIGHT NOW?

Weight loss is a big one, and so are most health issues. A bad relationship is at the top of this list. Pregnant women are continually thinking about their baby and whether or not they’ll be a good mother. Men are continually thinking about sex. The key here is to get really specific and not try to go after the entire niche. A fellow marketer knew a pregnant woman who had a particular health issue. He found a product that addressed this issue, made a website on this and because it was so keyword specific, he got it ranked easily and still makes several sales from this a week, passively.

Look for the fears. All around you, people are afraid. The woman next to you in the check out line is afraid she’s going to lose her husband. The person behind her is afraid he’s going to lose out on the promotion. In the next aisle is someone who is afraid they won’t get the job they want, or any job at all.

Next to them is someone who is afraid she’s going to have to pay thousands to get her car or her home fixed. And next to her is someone who fears their tax problem will never be solved. Look for the fears and you’ll find people who will leap at the chance to get their problem fixed so they can start relaxing again and not be so worried every moment of the day.

The next time someone looks worried, or your friend complains about a problem, or you find yourself frustrated – realize you may have just found your next hot, profitable niche.

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How to Sell a Boring Product (Spice it Up!)

Let’s face it – some products are just more boring than others. An air filter that takes out all the nasty stuff you don’t even know is there in the first place? Uninteresting. A video game that makes you feel like you’re going at mach speed with your hair on fire? Exciting!

How to Sell a Boring Product (Spice it Up!)

So how do you sell a dull product? By making it exciting. As an example, let’s take one of the most ho hum products there is: White bread.

If you’re like most people, you’re already yawning. Sell white bread? You’d rather sell dust.

But what if you make that white bread into delectable frybread? Spicy croutons? Brandied bread pudding? Combine it with chocolate fondue? Toasted cheese with tomato and turkey?

You get the picture – it’s not the product you’re selling at all, it’s what you can do with the product. It’s the sizzle, not the steak.

You’re selling pimple cream? Then you talk about how they’ll be pimple free, right? Not really. Yes, you’ll show the before and after, the face with the pimples and the face without. But what you’ll talk about is how they’ll finally get the girl they’ve been lusting after for the past six months, or how the boy of their dreams will finally notice them and ask them to prom.

How about life insurance? What product could possibly be more boring and even repulsive than life insurance? Burial insurance, I suppose. Who wants to talk about either one of those?

But what if you made that life insurance and burial insurance EXCITING! Think it’s not possible? I think it’s VERY possible.

Consider this: When Joan Rivers passed away, we heard a quote from her that went something like this:

“When I die, I want my funeral to be a big showbiz affair with lights, cameras, action… I want paparazzi and I want publicists making a scene! I want it to be Hollywood all the way. I want to look gorgeous, better dead than I do alive. I want to be buried in a Valentino gown and I want Harry Winston to make me a toe tag. And I want a wind machine so that even in the casket my hair is blowing just like Beyonce’s.”

And by all accounts, Joan’s funeral was indeed a beautiful, funny, lovely and bittersweet event attended by 1,000 of her closest friends.

So why don’t life insurance sales people and burial people help the client plan a FUN funeral that shows the person as they truly were in life? Why not help them leave behind a legacy for their loved ones, a tribute to their life and give them a feeling of immortality?

It would be so simple to do, and the insurance/burial people who do it would be rich beyond measure because they’d have no competition. Imagine that – a life insurance person being SOUGHT OUT by clients. Yes, it could happen for them, and it can happen for you, no matter what it is that you’re selling.

So stop worrying that you have a product that makes paint drying look fascinating, and find a way to make it EXCITING, memorable and yes, FUN! Do this and you will be rich indeed.

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Source: hbio

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So this Guy Walks into a Bar and Says…

…“OUCH!” Yes, it’s an old joke indeed. But what if… What if the guy walked into the bar, sat down next to you, and told you the following story:

So this Guy Walks into a Bar and Says...

“3 years ago I was flat broke, working at a department store waiting on people all day for minimum wage and hating it. I knew there was a better way – there just HAD to be – and I kept hearing about this “Internet Marketing” thing. So I did research, bought courses, haunted the top marketing forums and finally made my first move.

I made my own product. From scratch. Built a website to sell it. From scratch. Built a squeeze page. From scratch. In all, I must have spent 6 months on that endeavor. And do you know what I made?

Scratch. Nothing. I invested 6 months of my life and I don’t know how much money, and made maybe 5 sales. That was it.

My wife was ready to disown me. My in-laws thought I was a loser. My kids couldn’t figure out why Daddy was always in front of the computer. I felt lousy.

But I didn’t quit.

Next I bought a website. Poor decision. Didn’t make anything, lost another $310.

But I learned. Oh boy did I learn. I needed a product people WANTED – not what I thought they SHOULD want, but something they were ALREADY spending money on. A proven seller in an evergreen niche, like a “how to lose 10 pounds in 10 days” kind of thing.

So I did something different. I bought another website, only this time it had a product that had made sales with paid traffic. It had a LOUSY sales letter – yet it had made SALES. This was like buying the worst looking house in a great neighborhood. Fix it up and you WILL make money.

So I fixed it. I completely rewrote the sales letter and I bought new graphics – and I launched. I did keyword research out the whazoo and I bought traffic. I tested and tweaked. And let me tell you, that site made SALES.

I didn’t reinvent anything – I simply took something that was already working and made it better.

I made several thousand dollars from that site over the next 4 months, and then I sold it for several thousand more. And I was on my way. Today I own 22 sites earning me money, and I owe it all to that one concept – doing what has already been proven to work.”

I know you’re trying to make it online, and you think you have to have this incredibly brilliant idea that no one has ever had before, but you don’t. You simply need to find out what’s already working and DO THAT.

Online success isn’t hard. In fact, it’s been right under your nose all this time. You just have to reach out and grab it.

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Source: hbio

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Write Blog Headlines that Increase Traffic

We talk all the time about having a great headline to draw your visitors into reading your blog posts. After all, while 80% of people will read the headline, only 20% of those will begin reading the post itself.

Write Blog Headlines that Increase Traffic

But what about writing effective headlines that not only get your posts read, but get them shared, too? While a good headline will get your article read, the RIGHT headline will increase shares through social media. That’s why I’ve compiled 5 of the very best tips for writing the kind of headlines your readers can’t help but share.

Make your headline extremely easy to read and understand. Sure, your die-hard fans know you and know what you write about, so you can be clever with them and they’ll still understand. But if you’re writing cryptic headlines that only they can decipher, they’re not likely share it with others. And even if they do share, their fans and followers aren’t likely to click something that isn’t perfectly clear.

If your headline is, “27 Ways to Stitch Time on Blog Posts” most people will be clueless about what you’re saying and they won’t click the link. And you regular readers probably won’t even share the link in the first place. But if you write, “27 Ways to Save Time Writing Blog Posts,” then it becomes very clear what your post can do for them.

Make your headline irresistible. Remember, the whole purpose of a headline is to entice the visitor into reading, or in this case, to compel the person on social media to click the link and go to your post.

So how do you make headlines irresistible? One way is to offer massive value to the reader. “How to save $200 on your heating bill with a 5 min phone call.” Of course the value doesn’t have to be monetary. “3 ways to know if your marriage is in trouble and 7 ways to save it.” That’s offering huge value.

Another irresistible method is to share insider knowledge, secrets or the latest gossip. People love to get the lowdown. “This movie star’s secrets to a bodacious bottom.”

Then there’s the common enemy theme. “How corporate greed will make your children into slaves.” Ouch.

Ask a question, such as, “Do you know how to buy a house for nothing down?” or “Do you know how to look 5 years younger and 10 pounds lighter in 3 seconds?” By the way, the answer to that second question is to stand up straight and tall instead of slouching.

Use curiosity when appropriate. If your article is all about how a peanut butter sandwich inspired you to earn $10,000 in a weekend, then use that in your headline, but only if it’s true. Don’t use curiosity as a bait and switch – you’ll just annoy your new visitors.

Make your headline short(er). Remember, Tweets are limited to 280 characters. That includes the title, shortened URL, hashtags and so forth. That doesn’t leave a lot of room for your title, so make every word count.

Be the person readers want to share with others. If your integrity is questionable, if it’s unclear who you are, if there is any ambiguity or negativity associated with your name and persona, readers will hesitate to share you with others.

This doesn’t mean you can’t hold controversial opinions, though. In fact, being somewhat controversial is perhaps the best way of all to get your readers to share your posts with their followers.

Just a little strategy can go a long way towards getting your readers to share your posts, thus increasing your traffic. Be sure you have system in place to capture the email addresses of your new visitors, too, along with links to your main social media counts. Once you get these new readers, you don’t want to lose them.

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Source: hbio

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7 Ways to Get The Attention of a Big Shot

Okay, so you’re still growing your online business and there are people in your niche you’d like to reach out to. Maybe they have bigger lists, more blog readers, more exposure, more clout and so forth. And like any sane marketer, you’d love to hitch your wagon to their star, or at least make a friend in the business… So how can you do it?

7 Ways to Get The Attention of a Big Shot

One way NOT to do it goes like this:

Hi Joe Smith, you don’t know me but I love your (blog / product / website) and would really like it if you would (mention my blog / promote my product / email for me) etc.

Sincerely,
New guy

If that sounds even remotely like emails you’ve sent in the past, realize you are not alone – many new marketers make the mistake of starting a correspondence with what the other person can do for them.

And what does the recipient actually hear when they read these messages? Something like, “You’ve worked hard to build your business, now drop everything and let me – a total stranger – piggy back off your success for free.”

Ouch.

Is it any wonder why they seldom respond?

So how do you get better known people and influencers in your niche to pay attention to you? Here are 7 methods proven to work:

Mention and link often. Mention them in a blog post, point to a specific article they wrote and blog about it, share their stuff on social media and so forth. Then TELL them you mentioned them. “John, loved your article on ___, especially what you said about ___. Just wanted to let you know I included you in my latest blog post here ___ and sent your article link to my followers on Twitter, too.”

Make lists, round-ups and recaps. List the 20 most influential bloggers/chefs/snipers/___. Or make a list of the 10 people you most admire and why. Or do a weekly round-up of all the best of the best in your niche for the current week. The main point here again is to link out to the influencers in a very real, authentic way and then let them know about it.

Build on something they’ve done. Let’s say your guru of choice wrote a great post – now you’re going to write your own post that first declares how much you appreciate their post, and secondly builds upon what they said. If they wrote about 10 ways to increase conversions, you might point to their article as being a must read, and then add your own 10 ways for a total of 20. Or you might show how to take what they teach and ramp it up a notch or even throw it into high gear. The point is to acknowledge their work and use it as your own inspiration to create something even better. And remember to email them and let them know about your article – it’s possible they will blast it out through their social media accounts and possibly even to their list.

Repackage what they’ve done. Your favorite influencer wrote a great post on the 20 newest trends of the year? Turn their post into an infographic, video or slideshow presentation, then email them and let them know. If you do this well you are almost assured they will share this with their followers.

Quote them. They’re the expert, right? So when you’re writing a post, quote them as proof of what you’re saying or teaching. Be sure you link to them when you do. And as ever, let them know you quoted them.

Send them a thank you. For no reason, except that they rock. This could be a gift certificate, an actual card in the mail – maybe a book you picked out for them from Amazon. Attach a note that let’s them know this is a thank you for all that they’ve done for you. Used in conjunction with any of the above methods, you will become unforgettable.

Offer to do a service for them. For free. No strings whatsoever, it’s simply your way of thanking them for how their posts, articles, products, etc. have helped you. If you’re good at graphic design or caricatures, create one of them or their product. If you’re good at photos, offer to let them use yours for free. If you’re good at writing emails, offer to write one promoting a product of theirs that you love, and so forth.

Everyone was at one time a complete stranger to everyone else but their own mother. Yet they were able to make connections, and so can you. Don’t let someone’s stature in your niche stop you, just know that the best approaches come from an attitude of gratitude. Be an asset rather than someone looking to get a free step up, and always have the goal of building a long term friendship first, with business coming in a distant second.

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Source: hbio

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