Home Business Ideas and Opportunities

Archive | Blog

5 Simple Tips to Get Your Content Shared

Well over 5.5 million gigabites of content is currently being shared daily through social media and email. Want to grab a piece of that viral pie? Here are 5 tips to help get your content moving into new hands and seen by many new people every day.

5 Simple Tips to Get Your Content Shared

Use Great Headlines. This one’s a no brainer, yet it’s the biggest mistake marketers tend to make. Your headline should be short enough to be readable, long enough to be interesting, interesting enough to instantly grab attention, and the more curiosity it provokes, the better.

Use a Story. “Buy this great product” is never going to get shared as often as, “The Customer Service Nightmare on Elm Street” or “Redhead Finds Bliss in a Bottle.”

Use Visuals. Relevant, interesting visuals grab attention, heighten interest, tell a story, make content stand out in social media… do I need to go on?

Use Humor. Nothing gets shared as much as something that makes people chuckle – or better yet – laugh out loud. Find ways to insert humor into your content, both in the words and the visuals, and your shares will immediately go up.

Make It Easy to Share. Add buttons for each of the main social networks. The idea here is to keep the sharing process as easy and simple as possible. Even one extra click can result in no shares.

The post 5 Simple Tips to Get Your Content Shared appeared first on .

Source: hbio

In The Know

0

17 Proven Ways to Boost Your Creativity

Whether you’re solving a problem, writing a blog post, crafting a review or creating your next product, creativity is one of your best tools for getting the job done with finesse and style. With that in mind, here are 17 methods anyone can use to become more creative.

17 Proven Ways to Boost Your Creativity

Free write – This is where you just start writing anything and continue to write as the words and ideas flow. At first it may be silly nonsense, but you’ll be surprised how fast your words and ideas can coalesce into something truly inspired.

Carry a notebook – By jotting down ideas as soon as they appear, two things happen. First, you don’t forget your ideas because you’ve got a written record. Second, the act of writing them down tells your subconscious that you want ideas, which will encourage it to give you even more.

Make lists – The very act of writing things down frees up your mind to be more creative.

Take breaks from your work – Get up, walk around, play 5 minutes of hopscotch – whatever. Just take a breather.

Get up and go – Leave your computer at home, take your notebook and get away from the office. Go anywhere – a park, the mall, a coffee shop, a museum – just get out, get away and soak up some different surroundings.

Get near water, especially if it’s moving – Studies show that being near moving water floods you with negative ions, which makes you feel good and can boost your creativity. Remember how you get some of your best ideas in the shower? That’s part of the reason why.

Talk nice to yourself – Positive self talk on how creative you are will produce more ideas. Beating yourself up for being a dummy won’t.

Have caffeine – If you don’t normally drink caffeine, one cup of coffee or tea can have remarkable effects on your thinking.

Clean off your desk – Nothing stifles creativity like a messy, cluttered desk.

Read something different – Read an article on a topic you know nothing about, a page out of the dictionary, a chapter out of a random book, etc. Learning outside the box can trigger many new ideas for you.

Practice writing or bouncing a ball with your non-dominant hand – This can help activate the connection between the two sides of your brain.

Be open to new ideas – All too often we dismiss an idea before giving it a real chance. Even if you think it’s a bad idea, try playing devil’s advocate and find all the reasons why it’s a good idea – you might be surprised.

Collaborate and mastermind – Two heads are better than one, and 5 are better than 2. Form a mastermind group, present a problem, and then let the ideas flow. The only rule: No one shoots down an idea.

Sleep on it – Give your subconscious your problem or need: “I need 3 new blog post ideas by tomorrow morning.” Then let it go and see what your subconscious finds for you.

Make friends with mistakes – When you goof up or make the wrong decision, realize it’s not the end of the world. It’s simply something that didn’t work at the moment. This allows your creativity to continue to flow.

Purposely break rules – Don’t break the big ones like “do not steal,” but do break the little ones like “this is what a blog post / new product / video should look like.”

Be you – Don’t worry about what others might think because no great idea is without naysayers anyway. In fact, if everyone thinks your idea is great, then it’s probably not.

One last tip: Ask “Why?” and “Why not?” a lot. Often times we just accept things as they are, when there could be a whopper of an idea just staring us in the face the whole time.

The post 17 Proven Ways to Boost Your Creativity appeared first on .

Source: hbio

In The Know

0

Conquer Your Fear of Failure in Business

Personal question: Is it possible that you already know everything you need to know to be successful online – but something other than knowledge is holding you back?

Conquer Your Fear of Failure in Business

If it’s as simple as the mechanics of online marketing – setting up websites and so forth – you can always hire someone to do that part for you.

But if it’s a lack of confidence, or fear of failing that’s holding you back – then it’s up to you to squash that particular bug, or at least quarantine it to the furthest corner of your house.

And if the thought of failing is enough to keep you from starting your online empire, then welcome to the club. Fear of failure is one of the biggest stumbling blocks to success. Fear of failing is so oppressive and destructive, it can cause you to willingly set aside your dreams – forever.

So why do we fear failure so much? It goes back to life experiences that inadvertently taught us it’s better not to risk, than to risk and lose. When you fail at something, it’s natural to worry what other people will think about you and if they will lose interest in you. You worry about how smart and capable you are, and whether you can effectively pursue future endeavors. In fact, when you fear failure you’re actually worried about an entire host of possible outcomes, most of which will never come to pass no matter how many times you fail.

But the mind isn’t rational, and simply talking yourself out of being afraid doesn’t work any better than trying to manifest an iron will.

The secret to overcoming fear of failure? There are several, but I’ll give you one here that you can use right away.

Experiments in the 1970’s showed that there are two distinct groups of children when it comes to learning new skills. There are the “ego oriented” children whose main concern is to not lose face in front of their friends. Some of these children fear failure so much they invent ways to get out of the activity, do the activity in such a way that they cannot fail, or make it impossible to succeed so that failing doesn’t hold a stigma.

The second group of children is what they term “mastery oriented.” These kids don’t care as much about losing face as they do about acquiring a new skill. In fact, they realize that initially failing is simply a part of the process of learning and take it in stride. These kids are happier and succeed much faster than those who fear failing.

Thus, if you can change your focus to acquiring a new skill and deciding that no matter what happens along the way, you’re going to enjoy the process – you are on the way to overcoming your fear of failure.

Gradually Overcoming Your Fear of Failure

You might start small with something that doesn’t hold a great deal of significance, such as learning a new game. Let’s say you’re going to take up billiards for the first time in your life. Your focus would be on learning how to hold and shoot the cue, the angles to use, the rules of the game and so forth. When you miss a shot or scratch, it’s no big deal because you know that’s part of the process and you’re just learning.

You might be astonished at the difference it makes. You’ll be happier, you’ll have less stress, and you’ll learn your new skill much faster.

From here you might stretch yourself further by doing things that scare you. For example, if you’re a shy person you might ask 15 strangers a simple question (“Do you have the time?”) in the space of 30 minutes. Note how you feel after the exercise. Odds are you’ll not only have conquered a fear of talking to strangers, you’ll also get a boost of confidence, which leads us to our next point…

Are You Lacking in Confidence?

You’ve got a great idea for a new business, but frankly you just don’t have the guts to go for it. Or maybe you do decide to go ahead with your idea, but then someone says it’ll never work and you chuck the whole thing. Why? Low self confidence. This goes hand in hand with the fear of failure.

So why doesn’t someone have enough confidence in themselves? Usually it’s because they judge themselves unworthy, or they see major disconnects between what they think they’re capable of and what they’re actually doing.

Growing Unshakable Self-Confidence, Step by Step

The good news is, self confidence can be raised with every new challenge met, no matter how small. Remember the exercise to talk to 15 strangers? I can almost guarantee your self-confidence to talk with strangers will be significantly raised after you do this.

In fact, if you will make it a habit to do one thing every single day that is out of your current comfort zone, you will find that your confidence improves immensely within just a few short weeks.

Make yourself a list of all things you’d like to do that you’re not doing. Maybe you’ve wanted to join a group, take up a new hobby, try a different sport or go to a fancy nightclub. Maybe you want to get better at talking with the opposite sex, or at making friends, or get better at making online contacts. Maybe you’ve wished you could get 5 minutes with the big guns in your niche, or regularly post to forums and blogs.

Whatever it is that you’ve been wanting to do but haven’t, put it on the list. Even small stuff like taking a walk around your neighborhood and ringing doorbells of neighbors you haven’t yet met can go on the list, as well as chatting up that stud or beautiful woman who works in the supermarket. Write down everything you can think of that you’ve been holding back on. Add in skydiving if you’re inspired to do that kind of thing, and keep adding to this list daily as you think of new things.

Now that you’ve got your list, pick one thing and do it right now. That’s right – do it now, or at least before you go to bed tonight.

Notice a difference in how you feel about yourself? You should.

When we don’t do the things we wish we would do – for whatever reason – we lose self-esteem. But when we finally do those things, not only do we become more self-confident, we also find we’re happier, more fulfilled and more ready to take on even bigger challenges.

You’ll notice that most of the examples I’ve given haven’t been IM related. That’s because raising your confidence in any one area can help you in all other areas as well. When you have success learning tennis, you can use that boost in confidence to tackle website building or product creation. And when you overcome your fear of talking to strangers, it gets easier to network on Facebook with people you don’t know.

One last thing – it’s far better to take multiple baby steps than try to overcome the world in a day. Making slow, steady progress anchors your triumphs and makes it that much easier to achieve a little bit more tomorrow.

The post Conquer Your Fear of Failure in Business appeared first on .

Source: hbio

In The Know

0

9-Step Video Formula that Sells Like Crazy

It’s important to realize that with the exception of creating a video purely for entertainment purposes (cute kitten videos fall into this category) or simply to inform, in nearly every video you make, you are selling something.

9-Step Video Formula that Sells Like Crazy

Often times you’re selling a click. You want them to click a link in or below the video that takes them to where you want them to go, whether it’s a squeeze page, a sales page, a blog or whatever.

Sometimes you’re selling them on picking up the phone. Sometimes you’re actually selling your product on that very page where the video appears. The point is, you’re selling something, and this is the common point for all videos and the basis of the video script I’m about to share with you.

NOTE: Even if you are making a purely informational video, I suggest you use at least a portion of this script because YOU ARE STILL SELLING. Now then, I can hear your thoughts:

“I’m not selling, I’m making a video to convey info only.”

But if you think about why you are creating a video ‘for info only,’ odds are one reason is because you want to appear as the trusted authority you are. Thus you are selling your viewers on YOU.

You’re also selling them on the material you are presenting. After all, what good does it do to teach something or demonstrate something if no one uses the information you’re presenting, or even believes that it’s true?

Thus when you are making videos, you are almost always selling something.

With that said, here’s the 9 steps to make a video that SELLS LIKE CRAZY…

Your first step is easy – decide what you want your viewer to DO. Do you want them to click an affiliate link? Go to a squeeze page? Make a phone call? Buy a product? Everything else is built on this, so if you’re not clear on what you want them to do, get clear.

The second step to creating your video is to know WHO you are creating the video FOR. Let’s say your video is promoting an affiliate product, and you want them to click a link that takes them to the sales page. (Not really recommended – You should try to capture their email address first and then show them the sales page on the exit regardless of whether they give you their email address.)

But in our example you want them to click your affiliate link. Ask yourself: WHO ARE THEY? Are they a 40 year old woman who needs to lose weight? A 65 year old man concerned about his health? A 22 year old college grad looking for a job? Figure out who it is that you’re targeting and get detailed. You might even create an avatar of this person, with age, gender, income, location, fears, desires, etc. The better you know your prospect, the better you can tailor your video to them.

Here’s where I see people go wrong: “I’m targeting all parents of all children.” That’s not targeting, that’s trying to throw a net over 3/4’s of the entire planet and it doesn’t work very well. Instead, choose to target specifically, such as young middle class parents of preschool children. Your video will be better for it, and parents of older children will actually respond BETTER than if you tried to target every parent on the planet.

This has been proven to work. Narrow down your niche and TARGET. Write down who your viewer is and then every step of the way, imagine you are targeting this video for that exact person because you are.

Third step: Research your visitor. Let’s say you’re targeting new parents – go to forums and find out what they’re saying, what they’re asking and how they’re asking it. Copy and paste some of their best quotes. Now go to Amazon and read the reviews of products similar to the one you’re promoting and again copy the best quotes. If you clean these up and use them in your actual video script, you will sound as though you know and understand their biggest concerns, worries, fears, dreams and desires.

And everyone wants to feel as though they’re understood. In fact, it’s crucial that you come across as someone who is very much like them, because people TRUST those who have a lot in common with them. Don’t believe me? If someone is a Republican, who are they going to trust – a Republican or a Democrat? The more you can sound just like they think, the more influence you will have on them.

Fourth step: Make the promise complete with a hook. You want them to watch your video but they’re not going to do it out of charity. You’ve got to make them a big promise in the beginning that will entice them into watching.

Let’s say you’re promoting a weight loss product – you might grab their attention by revealing the 4 So-Called ‘Healthy’ Foods That Are Secretly Making Them Fat, or the 1 Weird Exercise Trick That Burns 3 Times As Many Calories.

If you’re doing a product review, it’s not enough to say, “Here I Give My Honest Review of ABC Product.” Everyone does that, which is exactly why you SHOULDN’T do it. Instead, reveal “The diabolical technique on page 42 of the product that should be illegal.”

Which video would you watch – another boring review, or a video that actually reveals something you don’t know?

Mind you, if you use this technique in lieu of a typical review, you’re not going to reveal all of the contents of the product. But you can let a detail or two slip out, especially if you’re telling them WHAT to do and not HOW to do it.

This tells your viewer that you’ve actually looked at the product and you have inside information as to what’s inside. And it’s a great way to wet their whistle and get them wanting to know more.

So regardless of whether you’re selling a click or a product, lead with a big promise that contains a hook. What’s a hook? “22 Ways to Improve Your Golf Score” is a big promise, and “22 Ways to Dramatically Improve Your Golf Score Using Chicken Eggs” is a promise with a hook. The hook in this case is the chicken eggs – who wouldn’t be curious to know how the eggs come into play with improving golf scores? Even I want to know that, and I don’t golf.

What if your video is actually selling a product? Then you still want a big promise with a hook to get them to watch. You can’t really tell people, “Hey, go watch my sales video!” because no one wants to be sold. But you can certainly say, “Hey, here’s my video on the 7 foods that make you lose weight faster than a snowman in Florida.” I’d watch that video, and I bet you would, too.

Fifth step: Lead with a story. You’ve made your big promise with a hook, and you’ve targeted it to the exact person you want to reach. Now before you reveal your great info, it’s time to tell your story. Maybe you’re promoting a program on how to raise amazing kids. Your story could be how terrified you were that you were going to thoroughly screw up your own kids. Use quotes you found from the forums and Amazon reviews to help you write this.

Your story might be: “I researched and struggled and tried to find the answers but everyone just told me, “Hey, do the best you can.” And it was hard because I couldn’t seem to get through to my son and he was driving me crazy. But then I made a discovery and that’s when everything changed, and now I get comments all the time on what a terrific, confident parent I’ve become. Now my son listens to me and our relationship is amazing, and I want to share what I’ve discovered with you because I know it’ll help you, too.”

Sixth step: Next you tell them the secrets you promised in the big promise. But also tell them that those secrets are just the tip of the iceberg, and all the best stuff is found in the course you’re promoting or selling, or the free report you’re giving away.

See how easy that is? If you’re thinking, “Hey this is a lot of work,” then let me clue you in – the entire process can be done in an hour or two if you know your market. And what you’ll end up with is an impressive video that CONVERTS. So hang in there – we’re not quite done yet.

Seventh step: Educate – this one I actually covered briefly in step 6 – fulfill your big promise. If you said you would show them 3 ways to increase their bowling score by 20 points, then do it. But here’s the thing – as much as possible, tell them WHAT to do and not HOW to do it. You’re walking a line here, revealing some info but not too much info. You want to get them interested and excited to know MORE but not satiated. You’re building a hunger in them that can’t be satisfied until they take the action and get whatever product you’re promoting.

An example: Your big promise is 3 ordinary spices that speed up weight loss. In this case, you tell them the spices, but you let them know they have to be combined in such a way and at a certain time of day to be truly effective.

Or maybe you’re promoting a physical product and your big promise is to add points to their bowling game. You tell them they can instantly do this by simply wearing a special wrist cuff, but of course they have to buy the cuff for it to work.

Eighth step: Proof. The best way to use proof is to weave it throughout your presentation when possible. “Emma Jones of New Jersey has been an avid bowler for 14 years and was certain this gizmo couldn’t possibly improve her score. But ever since the day she put on the Wonder Wrist Band, her average has improved by 19 points and she refuses to bowl without it.” “Bill Heisenburg reports he was a total skeptic, until he used just the technique on page 142 to get a date with 3 gorgeous women in one night.”

Ninth step: Call to action. This one’s easy – tell them or suggest to them what to do. I ‘don’t know how many times I see people forget to do this in their videos. It’s simple: “Click the link to discover how to ___” Whatever it is you want them to do, ask them to do it. It’s best not to get too pushy on this, by the way. Calls to action like, “If you want to know how a one legged golfer cut his golf score in half in two weeks, click here” tend to work well because you’re not actually telling, you’re enticing.

That’s it – the recipe to make an effective video that converts like gangbusters. Of course you’ve got to add your own special sauce, whether it’s your personality, your fun quirky nature, or whatever it is that makes your videos unique.

Use this script in good health, and it’ll make you plenty of money.

The post 9-Step Video Formula that Sells Like Crazy appeared first on .

Source: hbio

In The Know

0

Get More Visitors from Your Signature File

You know it’s smart marketing to place a signature file in your emails, in forum posts (where allowed), and at the end of guest blog posts and so forth. But what is your sig file saying about you? That you’re boring? That you and your business look like every one of your competitor’s businesses? Or does it stand out and grab attention? If getting more clicks and visitors to your offer is what you want, you must have a compelling signature…

Get More Visitors from Your Signature File

Here’s an example of boring:

“For The World’s Best e-Course on Driving Traffic to Your Website, Go to: sameoldsameold.com/wake-me-when-its-over

Sure, you’ll get a trickle of traffic. Maybe.

Instead, let’s apply some imagination and make a signature file that creates burning curiosity.

If your website is about weight loss, you might use:

“Click here to see a picture of my wife’s abs”

“Click here to see a photo of my ex when he saw me in my new bikini”

Notice in these examples we say to “click here to see a photo.” This phrase works really well at attracting clicks.

If your website is about building muscle, you might use:

“Click here to see me try to bench press my girlfriend”

“Click here to see me try to bounce a brick off my abs”

“Click here to see my wife try to beat a loud-mouth male body-builder in a push-up contest”

Notice all of these use the word “try.” That’s because we’re building suspense – Did I manage to bench press my girlfriend, or not? The reader has to click to find out.

Maybe your website is on dog training:

“Click here to see my dog chasing the mailman”

“Click here to see my dog greeting guests with a cold beer and a bag of chips”

“Click here to see my dog herding chickens into the living room”

Notice all of the verbs in these examples end in ing, as the though action is happening now, not in the past.

Using these techniques you should get far more people clicking the link in your signature line. Your job is to fulfill your promise on the landing page, thereby building rapport and credibility. Once this is accomplished, you then entice them further into subscribing to your list to get your outstanding freebie.

The post Get More Visitors from Your Signature File appeared first on .

Source: hbio

In The Know

0

Grow your Business with Email

<!-- Begin AWeber sign up form -->
<form method="post" class="af-form-wrapper" accept-charset="UTF-8" action="https://www.aweber.com/scripts/addlead.pl">
  <style>
    .aweberHForm { font-family: 'helvetica', arial, sans-serif; font-size: 12px; color: #FFFFFF; background: #2FABE1; margin: 20px auto; padding: 35px 28px; width: 100%; max-width: 400px; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; line-height: 1.5; }
    .aweberHForm * { -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; box-shadow: none; margin: 0; padding: 0; border: 0; outline: 0; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; vertical-align: baseline; }
    .aweberHForm #aweberHeadline { margin: 0 0 21px; }
    .aweberHForm #aweberHeadline h1 { text-align: left; margin: 0 0 14px; padding: 0; font-size: 21px; }
    .aweberHForm #aweberHeadline p { font-size: 14px; }
    .aweberHForm input { font-size: 14px; margin: 0; border: 0; box-shadow: none; -webkit-box-shadow: none; -moz-box-shadow: none; }
    .aweberHForm input[type="submit"] { background-position: center !important; width: 100%; padding: 10px; cursor: pointer; background: #fce917; color: #4a4a4a; border-radius: 3px; -webkit-border-radius: 3px; -moz-border-radius: 3px; transition-duration: .1s; }
    .aweberHForm input[type="submit"]:hover { background: #f0d30e; cursor: pointer; }
    .aweberHForm input[type="email"], .aweberHForm input[type="text"] { background-position: center !important; border: 1px solid #1e9bd1; border-radius: 3px; padding: 10px; margin-bottom: 10px; }
    [class*='aweberHFormCol-'] { padding: 0; width: 100%; }
    .af-textWrap input { width: 100% !important; }
    #aweberHFormFooter { text-align: center; margin-top: 21px; font-size: 12px; }
    #aweberHFormFooter a { text-decoration: none; color: #dbf1fb; transition-duration: .15s; cursor: pointer; }
    #aweberHFormFooter a:hover { color: white; }
    #aweberHFormFooter a strong {font-weight: bold; }
  </style>

  <div style="display: none">
    <input type=hidden name="unit" value="affaweber7">
    <input type=hidden name="misc" value="?480897">
    <input type=hidden name="redirect" value="http://www.aweber.com/thankyou.htm?id=480897&utm_source=advocate&utm_medium=signup&utm_campaign=TDaff&utm_content=sales-v">
    <input type="hidden" name="meta_adtracking" value="aff_lead">
    <input type="hidden" name="listname" value="affaweber7">
  </div>

  <div class="af-form aweberHForm">
    <div class="aweberHFormGrid" id="aweberHeadline">
      <div class="aweberHFormCol-1-1">
        <h1 align="center" style="">Ready to grow your business with email?</h1>
        <p>Get a glimpse of how sending emails with AWeber can help you connect with customers and grow your business when you sign up for our behind-the-scenes email series.</p>
      </div>
    </div>

    <div class="aweberHFormGrid">
      <div class="aweberHFormCol-2-5 aweberHForm-headline-inputs">
        <div class="af-textWrap">
          <input id="awf_field-78323082" type="text" placeholder="Name" name="name" class="text" onfocus="if (this.value == '') { this.value = ''; }" onblur="if (this.value == '') { this.value=''; }" tabindex="500">
        </div>
        <div class="af-clear"></div>
      </div>

      <div class="aweberHFormCol-2-5 aweberHForm-headline-inputs">
        <div class="af-textWrap">
          <input class="text" id="awf_field-78323083" type="email" placeholder="Email Address" name="email" tabindex="501" onfocus="if (this.value == '') { this.value = ''; }" onblur="if (this.value == '') { this.value=''; }">
        </div>
        <div class="af-clear"></div>
      </div>

      <div class="aweberHFormCol-1-5">
        <input name="submit" class="submit" type="submit" value="Get your intro to email with AWeber" id="submitButton" tabindex="502">
        <div class="af-clear"></div>
      </div>
    </div>

    <div class="aweberHFormGrid">
      <div class="aweberHForm-1-1" id="aweberHFormFooter">
        <p>
          <a href="https://www.aweber.com" title="AWeber Email Marketing" target="_blank" class="aweberFooterLink" rel="nofollow">Powered by <strong>AWeber Email Marketing</strong></a>
        </p>
        <div class="af-clear"></div>
      </div>
    </div>
  </div>

  <div style="display: none">
    <img src="https://forms.aweber.com/form/displays.htm?id=jMxMzCxsbEzMzA==" alt="">
  </div>
</form>
<!-- End AWeber sign up form -->
    

In The Know

0

12 Ways to Make Social Media Pay Off

By now you know that social media is great for building your lists and promoting your products. A recent study discovered that sales people who use social media for their jobs outperform their non-social media peers by 73%. But have you thought of using social media for these purposes?

12 Ways to Make Social Media Pay Off

Fundraising. Let’s say you’re using Kickstarter to raise funds for your new project. Problem is, no one knows you, no one trusts you, and no one is telling anyone else about you.

Solution? Get busy on social media prior to your launch. Establish a strong social presence and build your credibility. Once you’ve got a strong following who believe in what you’re doing, that’s the time to start your fundraising campaign.

Referrals. Sure, you’re already hoping your content gets shared on social media, but that’s not enough.

Be sure to always give great value and service to ensure your customers have plenty of positive things to say about you. Then run contests, offer prizes and discounts to encourage your customers to share their positive experiences with their networks.

Status. You can look like a big dog and boost your own credibility by sharing content from the big names in your industry. It doesn’t even matter if these influencers are aware of you – simply by associating your name with their name by quoting them will make you look like an influencer yourself and boost your own credibility.

Ice-breaking. Let’s say you want to make contact with an industry leader. Problem is, so do thousands of others. What can you do? Try following this leader on social media and look for points of common interest.

Maybe she has a dog – what kind is it? Is she passionate about that breed? If so, that’s something you might put in the subject line: “Phyllis, did you see a Yorkie won best of show at Westminster?” This is a much better icebreaker than, “Hey, I’m just one more guy who wants to JV with you.”

Kevin Bacon. It’s said that you can link any Hollywood actor to Kevin Bacon within 6 degrees. So what about the guy you’re trying to get a meeting with? If you can use social media to find common connections and get an introduction from someone he trusts, you’ll have one foot in the door.

Super Hero. You see a tweet from someone complaining about your competitor’s service. Or someone else is talking about a problem your business can solve. Why not don the cape and jump in to save their day? If you do it in the spirit of helping rather than selling, you’ll almost certainly gain a new customer.

Storytelling. Telling your brand’s story is a great way to captivate potential customers. But knowing how to tell the story can be challenging. So why not practice on social media? Give out pieces of the story, or many small stories, to build your brand image. Monitor the likes and shares to see which stories win the most social love, and work these into your marketing.

Help. Do you have a pressing problem? Reach out and ask your social network for help. One couple lost their wedding venue and $7,000 deposit six weeks before their wedding. Thanks to reaching out for help on social media, they received everything from jewelry to a wedding cake to a new event planner.

Anticipation. Build anticipation for your next content – whether it’s a blog post or a book – by posting about your progress in play-by-play fashion. This keeps you in touch with your community, gives insight into your work and provides an eager audience when your content is finished.

Accountability. If you have trouble completing your to-do list, consider posting what you’re going to accomplish in the morning, and then reporting back in the evening whether you accomplished it and how it all turned out. There’s nothing like knowing your entire social network is paying attention to whether or not you do what you say you will do to keep you on track.

Currency. Marc Jacobs opened a pop-up store for the New York fashion week where the only currency that could be used were posts to Facebook, Twitter or Instagram. That’s right – they didn’t accept money, only social media posts, using the hashtag #MJDaisyChain. This is a great way to gather some social media momentum, new clients and terrific testimonials.

Pay it Forward. Find something really nice to say about someone on social media every day, or offer to help someone, or maybe even send out a call to help anyone who asks. Not only will you build positive brownie karma points – you’ll also attract attention from potential customers and best of all, you’ll feel great about yourself and your business.

These are just 12 examples of thinking beyond the social media box. If you keep an eye out for how others are using social media, you’re bound to find even more business building ideas.

The post 12 Ways to Make Social Media Pay Off appeared first on .

Source: hbio

In The Know

0

Make Extra Money Online Selling Websites

I’ve got a friend who clears $2,000 to $4,000 working maybe 6-8 hours a month, flipping websites. Mind you, he’s not building the sites. He’s locating sites and then finding buyers for them, so he’s acting almost like an agent. Here’s how he is doing it in a nutshell…

Make Extra Money Online Selling Websites

Choose a niche to research.

In that niche, locate 5-10 good keywords that get 5,000 or more searches per month.

Run a search for each of those keywords and find all the sites that appear on page 1 or 2 of the results.

Eliminate the big sites immediately. You’re looking for sites that aren’t well known and don’t have a huge following.

Make a list of the potential sites and check out their traffic using a site like https://www.semrush.com or https://www.compete.com

You’re looking for sites with a $1,000 or more a month traffic price on SEMrush.com and at least 3,000 visitors a month.

Once you’re narrowed your list to the websites that fit these parameters, send the owners an email. You should find the contact details on the websites, or you can do a https://whois.net check.

In the email, let them know you like their site and you’re interested in buying it. Some will answer, some won’t. By all means send a second email if they don’t answer, but don’t send a third. You don’t need them all, just a couple a week to work with.

Ask for verified Google Analytics proof and income proof, and negotiate a selling price. Generally 8-12 times the monthly income is a good selling price, but of course you want to negotiate the best deal you can get. Let them know you won’t actually be taking possession, you’ve got a stable of clients who purchase websites and you’re acting on their behalf. If you want to make it formal to protect yourself, get an exclusive option to buy the site for the next “X” number of days. 90 is generally good. You might need to pay to secure this option – offer a small amount like $100.

Find a buyer. Use any of the website selling sites to find your buyer, such as Flippa, Ebay, etc. Obviously you’re going to sell the site for more than you’re paying – the difference is your profit.

Use Paypal or Escrow.com to do the transaction. Escrow.com has a broker’s function, so that’s the best option but you can definitely use Paypal to get started.

Be patient. Some deals will happen so easy and fast you’ll be astounded, some deals will never happen, and others take time. Learn as you go. And have fun.

This could turn into a full time income when you get good at it. No doubt there are details you’ll have to figure out along the way, just as my friend did. But it’s a truly simple business formula that most anyone can use to make some extra cash.

The post Make Extra Money Online Selling Websites appeared first on .

Source: hbio

In The Know

0

The Big Secret to Online Business Success

Have you ever noticed how many IM products are sold under the premise of revealing THE BIG SECRET? Newsflash – and please try not to hate me for telling you this, but…

The Big Secret to Online Business Success

There aren’t any real secrets.

There’s simply stuff you know and stuff you don’t know yet.

And that’s about it.

If there is a secret, it’s as plain as day and hidden right underneath your nose.

In fact, you’ve seen it a hundred times or more.

Maybe even a thousand times.

It’s the “secret” to BIG BIG BIG money.

But like I said, it’s not a secret.

Can you guess what it is?

Build a tribe.

That’s it.

Build a following, a tribe of people who like you and trust you.

Contact them in social media, on your blog and through your list.

Be their advocate. Their champion. And also their guy or gal next door.

Find out what they want. Be one of them. Like them and love them. And sometimes send them dynamite offers that make you big bucks.

Next, create your own products. Your own brand. Your own everything.

Build your empire.

Have a fleet of products and a name people know and love.

But start it all by deciding exactly who your tribe is, and then focus focus focus on finding and growing your tribe.

Don’t get distracted.
Don’t get distracted.
Don’t get distracted.

Focus on building your tribe and being their “go-to” person with all the great info and insight, the guy next door who is just like them.

This is the “secret” to becoming a smashing success online.

I hope you’re not disappointed. Really, you should be ecstatic.

Because anyone – ANYONE – can do this.

The post The Big Secret to Online Business Success appeared first on .

Source: hbio

In The Know

0

Are You “All In” with Your Online Business?

There’s an expression in the game of poker called, “Going all in.” And it means you’re betting everything you’ve got on your hand. This is the showdown – if you win then you’ve got a nice pile of money. If you lose, you’re out.

All In

In cards you might win, you might lose and generally it doesn’t matter too much in the grand scheme of things. But in your life, ‘going all in’ can be the absolute difference between extreme success and dismal failure.

Mind you, it’s more of a mindset than a money risk, although it can certainly be both. If you’re working a job while you build your IM business, I don’t recommend you quit your job until your Internet Marketing income equals the income you get from your job, give or take.

But your mindset can’t be anything BUT ‘going all in.’ You’ve got to live and breathe your success before you achieve it. You’ve got to know you can do it, or at least have an extremely large suspicion that it’s possible.

You’ve got to commit to your new venture like you’d commit to raising a child. Sorry, but half-hearted simply won’t cut it…

Think of two guys – Sam and Max. Sam dabbles in IM for 10 years, working on his business when he feels like it. Max lives, breathes and eats IM for 10 years. Who’s retiring in 10 years? There’s no question, it’s going to be Max.

It’s time to make a decision – are you all in? Are you going to get your mindset in the right place to start doing what you’ve got to do everyday to make your IM business not just a hobby, but a real actual BUSINESS? It’s your call.

Before I go, let me leave you with this heart-pumping quote:

One day, John and George showed up… and told me we had a gig. I said, “No, I’ve got a steady job here… I can’t expect more.” And I was quite serious… But then I thought, “Sod it.” I bunked over the wall and was never seen again by Massey and Coggins. Pretty shrewd move really, as things turned out. – Sir Paul McCartney

The post Are You “All In” with Your Online Business? appeared first on .

Source: hbio

In The Know

0

33 Things I Would Have Paid Money to Know Before I Started in Online Marketing

If you’re just starting out in Internet Marketing, beware: There are lessons you’ll need to learn one way or the other. The easier way is find an old marketer like me and pick my brain. The hard way is the method I’ve used many times in my years as a marketer – making the mistake and THEN learning the lesson. But it’s been worth it. Here 33 things I wish I’d known when I started in online marketing.

33 Things I Would Have Paid Money to Know Before I Started in Online Marketing

1. Your most valuable asset is your customer list. Not your prospect list, your customer list – people who have spent at least a dollar with you. Do everything you can to grow this list, because once someone trusts you enough to hand you a dollar, they’ll hand you $50. And once they hand you $50, they’ll hand you $500, but only if you treat them right.

2. Your second most valuable asset is your affiliates and JV partners. I’m talking about the affiliates who promote your products time and again, the ones that stick by you because A) They believe in you B) They believe in your products C) You treat them like the royalty they are. Your affiliates can make you more money in one day than most people earn in a year. Find them, nurture them, be amazing to them and take care of them.

3. Your third most valuable asset is really your most valuable, but until you’ve been in this business for awhile I’m afraid you won’t believe it, so I placed it here at number 3. But think about this – if you don’t treat your customers right and your affiliates right, what happens? You get a bad reputation. And once you have that, you might has well hang it up and go get a job at Walmart. Your reputation is EVERYTHING online. Protect it the way you would protect your own child, because you only get one chance to do it right. This goes for your brand as well.

4. Other valuable assets in no particular order are: Your prospect list, your outsourcers and your products. Focus on moving people off of your prospect list and onto your buyers list, even if it’s only a $1 purchase. Treat your best outsourcers well – you don’t want to have to find and train new ones every 6 weeks. And products, well…

5. Your products speak for you. Make them awesome and be sure they deliver on every promise you make. And do create products – lots of them. The more the merrier, so long as each one is filling a real customer want. It’s much easier to break into the 6 figure realm when you’re creating your own products. My most prosperous years are the ones where I’m creating the most solutions and products.

6. Keep things simple. I see aspiring marketers trying to over-complicate things all the time. Find a want, create the product, sell it to those who want it. Simple. As Steve Jobs said, “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” When you reduce the clutter and noise, you can do less and get more from it.

7. Focus. Pick a niche and focus on that niche. Let nothing distract you, including all the other niches. Make a list of things to do. Do each one. This sounds so simple, yet people try to go in several different directions at once and of course wind up going absolutely nowhere. This is one I got right from the start – I chose the IM niche and never looked back, and I’ve never regretted it.

8. Use systems. With a finely tuned system you can do anything. When they build a car, do they reinvent the engine each time? No. When you start an IM business, you don’t have to reinvent the mechanics of how to run it, either. Get a system and you’ll be free to focus on making money while the system runs your business.

9. Do 15 minutes of concentrated, positive thinking every morning. Do affirmations in the mirror, read something inspiring, look over and read aloud your goals, etc. Whatever it is that lights your fire, do it first thing in the morning and it will fuel you for the rest of the day.

10. Send out ships. Thinking positive is the first step, but it’s not enough. You’ve got to climb those stairs, not just look up at them and hope you somehow get to the top. So each day, send out ships. Make contact with someone in your niche. Build alliances. Email a dozen prospective affiliates. Skype with your best prospects. Whatever it is that brings in the business and makes you money, do it daily.

11. Use deadlines. Work inevitably expands to fill the time allowed, so only allow enough time to get it done. Then cut that time in half. You’ll be astonished at how fast you can work and what you can achieve.

12. Screw perfection. Really. You’ve got to take that attitude or you’ll be working six months on a product trying to get it perfect. When you finally do launch it, the window has passed and the desires of the community have moved on.

13. Build a real business. A blog is not a business, nor is a list. Those are components of a business. Decide what business you’re in and then treat it as seriously as any brick and mortar business.

14. You are the CEO of your business. Act like it. Outsource as much as possible so you don’t get bogged down. You can’t captain a ship while you’re swabbing decks. Focus on the big picture and outsource the details.

15. When you receive payment for a product, that’s when your work begins. Remember, it’s easier to keep a customer than to get one, but if you don’t continually take care of your customers, you’ll lose them.

16. Stand for something. No successful business has ever been all things to all people.

17. Pre-sell your products. This way you know for a fact if there’s a market for it, PLUS you have a huge incentive to get that product out the door FAST. And if there’s no interest in the product, you’ve just saved yourself the work of creating what would have been a loser anyway.

18. Make connections. Every day make one new connection and then maintain that connection forever. Yes, forever. Or until you retire. You can never have too many connections, too many friends in the business, too many customers, too many affiliates and JV partners, etc.

19. Be an idea magnet. What’s an idea? Often it’s a combination of two old things into something new. Look for ideas everywhere and write them down. WRITE THEM DOWN. Writing them ensures you don’t forget them, it frees your mind to think of more ideas, and it trains your mind to be ever watchful for the next big idea.

20. You can’t email your list too often. There’s a belief that if you send out an email everyday to your list, you’ll burn the list. And this is true if all you’re sending is ads. But if you’re also sending tidbits of good information or even just something to brighten their day, they will welcome your messages. In fact, emailing every day ensures you stay in their memory. Email once a week and they’ll forget who you are.

21. Grow your confidence. This will happen naturally as you experience success in your business, but you need to be confident from Day 1 that you can do the business in the first place.

22. Use to-do lists. Write down goals big and small. Write down what needs to be done this month, this week and today. Prioritize your list. Then do it.

23. Get an accountability partner. Tell each other or email each other each morning with your to-do list. Then tell each other in the evening what you accomplished.

24. Join a mastermind group. If you can’t find one, start one.

25. Outsource the bulk of your content and product creation. Then focus 80% or more of your time on marketing and building your business. This boils down to ‘Working ON your business rather than IN your business.’

26. Ask for the sale. That’s right, ASK for the sale. I once went to a car dealer and the guy helping me was brand new. I found the car I wanted, but he couldn’t gather up the courage to ask for the sale. Finally another salesperson came over and asked if I was ready to buy. “Yes!” I said. The young sales person looked astonished, but when he had to split his commission with the sales person who asked for the sale, I could see the new guy had learned his lesson.

27. Always have an upsell. If you’re selling a $7 product, offer a $27 on the backend. If your product is $97, offer a $997 on the backend. If you don’t, you’re robbing your customers who want more and you’re robbing yourself.

28. Continuity rules. Always look for ways to introduce continuity into your business, from the $7 a month membership to the $5,000 a month coaching program.

29. Passive income is the result of hard work, not passively sitting on your butt. How many rich couch potatoes do you know?

30. Hire a business coach. You’ll get a fresh perspective you sorely need, as well as good advice and someone to push you to new levels. For every dollar you spend on quality business coaching, you can expect to make $10 or more in just the first year, as long as you ACT on the good advice.

31. Invest your profits, don’t spend them. Buy real estate, good stocks or anything of lasting value. Don’t squander your money on ridiculous cars and nights out – there could come a day when you’ll deeply regret it.

32. Think of your mother. Would you be embarrassed to show her your marketing methods? If not, you might want to rethink your strategy. Another thing: Would she tell you that despite how busy you are, you should still eat right, exercise and take a little time off each day? Then be smart and do it. Mom does know best.

33. Have fun. If you’re miserable, you’re not doing it right. Yes there are going to be challenges, but half the fun is overcoming those challenges and persevering. If you hate what you’re doing, you’ve already failed. Do something else. I learned this in my previous profession prior to the Internet, but it holds true no matter what your business.

There you have it – 33 things I wish I’d known when I started. Some of these would have been handy five years into my IM career as well. I hope it helps.

One word of advice – when you do learn a lesson, either the hard way or the easy way – make a note of it. It’s best not to repeat the same mistakes any more than you have to.

The post 33 Things I Would Have Paid Money to Know Before I Started in Online Marketing appeared first on .

Source: hbio

In The Know

0

17 Simple Ways to Increase the Power and Effectiveness of Your Sales Funnel

A coaching student recently emailed with a problem you may have encountered yourself – your sales funnel just isn’t working nearly as well as you’d like it to. Fortunately, there are proven techniques you can use to increase any sales funnel’s pulling power, from the ads you place, to your squeeze page, your blog, your sales letters and on your backend.

Here’s 17 simple ways to increase the effectiveness of your online sales funnel…

17 Simple Ways to Increase the Power of Your Sales Funnel

1. Ask for action. Whether it’s a Facebook ad, solo ad or a banner, a squeeze page, a sales page, even a blog post – ask your reader to take the next steps and do what you want them to do. Keep it simple and make it easy to take that action, too.

2. Always offer free information, such as blog posts, articles, reports, podcasts, videos etc. to establish yourself as an authority who can be trusted, as well as someone they just plain like.

3. Describe your lead generating free report in a way that makes it every bit as enticing as a $100 paid product.

4. Show a picture of your report or product, and don’t skimp on this. Get a good graphics designer to create a cover that looks like it belongs on the best seller list.

5. Spend a lot of time choosing just the right title. Whether it’s a blog post, a free report or a product, give it a name or title that creates curiosity or implies a big benefit. If you can do both, you get major bonus points.

6. Include your address on your squeeze page and your sales page. Make it super easy to find on your blog. A real address (preferably with a real phone number) tells people they can trust you.

7. Use your head shot photo everywhere you can. Unless you look like an ogre (and trust me, you don’t) it’s better to have your face seen throughout your sales funnel. This makes you a real person to the prospect, not just some faceless person trying to take their money. Spend time choosing just the right photo, and even use social media to help you pick the one that makes you look like the likeable, trustworthy person you are.

8. When offering discounts, use a dollar amount, not a percentage. For example, $10 off converts better than 10% off.

9. You know those dashed lines they put around coupons? Thanks to conditioning, those lines also work online for getting attention and making sales. Try using them on your order page.

10. Give the order page “coupon” a headline that affirms positive action – ”Yes, I want to lose 30 pounds in the next 60 days.”

11. Give the customer 2 or 3 choices – perhaps a starter option, a full option and a deluxe option. Price the deluxe at slightly more than the full and you will very likely increase sales dramatically.

12. Try placing a less-heavy dashed line around your banner ads as well to stimulate response.

13. Use a direct headline – one that promises a benefit or stresses the offer of free information while invoking curiosity. Test your headlines. Test test test. Then test some more. If this seems tedious, get your VA to do it.

14. If you don’t have a VA, consider getting one. S/he can be doing the little stuff while you focus on improving your funnel.

15. Giving away a free book or consultation? Or is your price crazy low? Put it in the headline.

16. Offer a bonus unlike any other. For example, everyone offers a free ebook, recording, video, etc. Instead, offer something tangible like a real book. Have it shipped via Amazon. Obviously this bonus will only be offered on higher priced products.

17. Offer a free sample. Yes, this is old school, but it works. Offer a free 30 minute consultation, or a free chapter, or the first 3 videos of your 15 video series. If you deliver what you promise and make them want more, you’ll get sales.

One last thing: If you’re already doing all of the above and your sales are still lower than you like, you’ll want to take a look at the big picture. Is your offer a good one? Is the product something people are willing and even eager to pay for?

All the marketing in the world won’t do much to help a lousy offer. If the problem turns out to be the offer, the question to ask is whether you’re charging too much or is it simply something people don’t want? And then take the appropriate action.

Above all else, don’t give up, because the only people who truly fail are the ones who throw in the towel at the first sign of trouble.

The post 17 Simple Ways to Increase the Power and Effectiveness of Your Sales Funnel appeared first on .

Source: hbio

In The Know

0

Why Would You Create an Udemy Course?

Just like any information product, creating an online course at Udemy allows you to do the work once and get paid over and over again, sometimes for years. “But ebooks and video products and so forth already do that – why an online course?”

Why Would You Create an Udemy Course?

Would you believe, because it looks cool? When you’re selling your course through your own website, you look just like everybody else pushing an info-product. But when you do it through a teaching platform like Udemy, you automatically get credibility and prestige points.

Plus Udemy will get you customers you never would have found in any other manner. True, they get a cut, but so would affiliates.

Another reason why you might want to create an Udemy style ecourse is this: By having an online course (or 2 or 20) you are automatically an expert in your niche. Imagine trying to sell a brick and mortar business a marketing package when they don’t know who you are. Now imagine selling that same package after you’ve shown them that you are a Udemy Instructor. See the difference?

Sure, you and I know that putting together a Udemy course isn’t rocket science, but to your prospect you are suddenly THE MAN or THE WOMAN who can ride in on that big shiny horse, save the day and fix their problems. Okay, maybe not, but their trust level in you and your expertise just increased by a couple of hundred points, easy.

Here’s yet another reason for creating a Udemy course: You can charge more than you can for a random ebook or video course. Which would you rather do – sell 10 THOUSAND copies of a $10 product, or 508 copies of a $197 product? It takes essentially the same work, yet on the higher priced product you need far fewer sales to reach that six figure number. In fact, just 1.39 sales per day for a year will yield you $100,000.

One last reason to consider creating a Udemy course: Your course makes for a terrific back end product. Let’s say you do sell a $10 product, or you guest blog, or you get interviewed, etc. Where do you send people? Yes, you can send them to a squeeze page to capture their email address, but where do you take them after that? Imagine if, on the ‘thank you for subscribing’ page, you invited them to take a peek at your Udemy course. You could also provide them with an expiring coupon. Even if just a few percent of them buy, you are now making significant money you otherwise would have left on the table.

This can be a self-liquidating method to build your list. Pay for advertising, make money on your Udemy course, and you can continually and almost effortlessly build your list – forever.

If you’re an expert on a topic and you haven’t thought about creating a Udemy course before, you might want to consider it.

The post Why Would You Create an Udemy Course? appeared first on .

Source: hbio

In The Know

0

Is It Time To Ditch Your Goals?

Everybody knows you’ve got to set goals and stay acutely focused on those goals if you want to achieve anything in life. But what if “everybody” is wrong?

Is It Time To Ditch Your Goals?

Let’s say you’re a coach and your goal is to win the championship. How do you do that? By focusing on all the things your team needs to do to get good enough to win. Daydreaming about winning isn’t going to be enough. You’ve got to practice, practice, practice.

Or you’re a sales person and your goal is to earn $200,000 this year in commissions, twice what you earned last year. How do you do that? By focusing on calling a certain number of good prospects every single day without fail. Otherwise you’ll continue to work like you have in the past, and the goal will likely be just one more thing you didn’t achieve.

Or you’re a writer and your goal is to write a 240 page book in the next 60 days. How do you do that? By sitting down and writing 4 pages per day. If you don’t focus on the process of writing those 4 pages a day, you’ll never achieve the goal.

Or maybe you’re in Internet Marketing. Wait – if you’re reading this you ARE an online marketer. So let’s say your goal is to earn $10,000 a month. How do you do that: By focusing on the goal? Or by focusing on your sales and marketing process? Of course it’s the day to day process that will eventually get you to your goal. Otherwise it’s all just pie in the sky and wishful thinking.

Obviously goals and your day-to-day focus can go hand in hand. But when you focus on the goal you naturally reduce your current happiness. You’re basically deciding that when you reach your goal, then you’ll be happy and successful. But not now. Not yet.

Conversely when you focus on the system that will get you to the goal, you’re focused on what you need to do right now. You can feel happy and successful each day that you focused on your system, whether that’s writing 4 pages for your book or contacting 15 potential affiliates.

You also have a weird thing happen if and when you achieve your goal if you’re not focused on the process – you tend to stop what you’re doing that got you there in the first place. If you focus on writing 4 pages a day, then you’ll have a new 240 page book every 2 months, or 6 per year. But if you focus only on the goal of having the book written, then once you complete it you’ll stop writing.

So how do you make the switch from goal setting to focusing on the systems that will get you the goals? Identify what needs to be done to reach your goal, and then spend your time doing those things. This way your goal will take care of itself and you’ll feel successful everyday, not just the day you reach your goal.

One more thing: They say you’re supposed to make your goal specific, measurable and time-bound. But if all we’re focused on is the goal, we can end up cheating ourselves to achieve it. Consider the salesman who was so desperate to meet his sales goal, he stole a major client from a fellow sales person at his company. Yes, he achieved his goal, but the victory was hollow and his reputation in the office was shot to pieces.

Conversely, sometimes when we simply allow ourselves to focus on the day to day process and systems that take us to our goals, we find we’ve reached an even better goal we hadn’t initially thought of. Consider another salesman who didn’t stress about the big goal, but instead he simply made sure he emailed 50 prospects a day, called 15 prospects and spoke with 10 prospects. This is what he did day in and day out. Yes, he met his goal, but in fact he exceeded it by all expectations and was hired away by another company to become their new sales manager.

Two sales people with the same goal but two different focuses – which would you choose? Personally I find that a big goal can stress me out, sometimes to the point of almost feeling paralyzed. But knowing that I have a system to focus on that makes everything simple and completely manageable lets me relax and get busy. And I usually achieve my goals well ahead of schedule, without the stress and with a continuing sense of accomplishment and happiness.

Try it – just for one month focus on the day to day process instead of the big hairy goal and see if it doesn’t make a difference for you, too.

The post Is It Time To Ditch Your Goals? appeared first on .

Source: hbio

In The Know

0

Using Twitter to Find the Best Headlines

At the risk of stating the obvious, the better your headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your list or open an email or buy a $7 product could result in another 1/2 to 1 percent buying your more expensive and profitable product. Over the course of a year that could easily add thousands to your bottom line.

Using Twitter to Find the Best Headlines

One way marketers used to test headlines was through Adwords, back in the day when they were super cheap. A marketer would try out 2 or more headlines and see which one pulled the best. Seasoned marketers still test headlines with Google and Facebook ads, but if you’re on a small budget there is a less expensive way.

These days Twitter is the easiest and cheapest method for testing headlines, so long as you have a following. Simply choose what you think are your two best headlines, tweet them both and track the results.

First, the tweeting: To be fair you’d want to tweet both simultaneously, but that’s probably not the best way. Instead, tweet them both in the morning and again in the afternoon, about 20 to 30 minutes apart. So for example in the morning you might tweet headline A at 9:00 and headline B at 9:30. Then do the same in the afternoon but reverse the order.

Track your results with a good click tracking software like Click Magick or your own favorite tracker. When you’ve got a winner, test it against another headline, and so forth.

Now then… why use this method instead of split testing? Frankly, I prefer split testing when it comes to something like a squeeze page or a sales letter, but there are times when this Twitter method comes in especially handy.

Are you sending out an important email or series of emails for a big promotion? Are you getting ready to launch a product and want to have a good idea in advance which headline will work best? Using Twitter to test your subject lines up front can put you ahead of the game and into profit faster.

The post Using Twitter to Find the Best Headlines appeared first on .

Source: hbio

In The Know

0

Don’t be a Quitter – Be a Failure Instead

We’re taught from early on that success is everything. Win the game or ace the test and you get the grown-up’s approval. Then we get older and succeeding becomes even more important. You got into a hot shot college? Congrats! You won the contract? Great! You built a multi-million dollar business? Super!

Don't be a Quitter – Be a Failure Instead

But here’s what nobody tells you – before you can win you’ve almost always got to lose, and lose big, and lose often. You’ve heard the expression, “Nothing ventured, nothing gained,” right? Well, when you venture you don’t always gain. Many times you lose, and you lose big.

And when that happens, your confidence takes a nose dive. The next time out you hedge your bets, you pull your punches and you don’t try as hard. Why? Because that way if you fail again, you can tell yourself that you didn’t lose as big. It’s funny, but it’s also human nature.

People fail a time or two and then what do they do? Sadly, many quit. They just give up. Failure hurts too much. It’s humiliating and embarrassing and they’d rather play it “safe.” Which actually means they don’t want to play at all, they just want to sit in their cozy cotton lined box and never venture outside into the cruel world again.

Here’s what those people don’t know: The ONLY way to truly, absolutely, permanently fail is to quit. Everything else is simply a step on the way to success.

Did you know…

– The average millionaire goes bankrupt 3.5 times.

– There is a new millionaire created every 58 hours.

– The average millionaire doesn’t realize their dream until age 45 and becomes a millionaire at 54.

– The average millionaire dabbles in 17 different businesses, concepts, schemes and enterprises but doesn’t hit it big until the 18th try.

Entrepreneurship is the quickest way to become a millionaire.
74% of all millionaires in America became millionaires through entrepreneurship.

The average millionaire goes bankrupt and what does s/he do? Dusts themselves off and tries again. And again. And again. Failure is a temporary detour, not a roadblock. I absolutely promise you, if you’re still breathing then you can still succeed and succeed BIG, regardless of how many times you’ve failed in the past.

Remember those Chicken Soup for the Soul guys, Jack Canfield and Mark Victor Hansen? Their manuscript got rejected 140 times by 140 different publishers. Most people would have quit after the 10th or 20th rejection, but they just kept sending out that manuscript until the 141st publisher took a chance. Result? Both of them are millionaires many times over.

Winston Churchill failed the sixth grade and he was defeated in every public office role he ran for. Then he became the British Prime Minister at the age of 62 and led his country to victory in WWII.

Success consists of going from failure to failure without loss of enthusiasm. – Winston Churchill

R. H. Macy had a long and undistinguished history of failing businesses, including the first Macy’s in NYC. No one would have bet on him, but he went on to create the biggest department store in the world.

Marilyn Monroe’s first contract with Columbia Pictures expired because they decided she wasn’t pretty or talented enough to be an actress. But Monroe kept plugging away, and even today’s audiences know and love her decades after her untimely death.

Toyota passed over Soichiro Honda for an engineering job. He could have quit on his dreams. Instead, he went on to make motorcycles and cars and becoming a billionaire in the process.

Thomas Edison’s teachers told him he was “too stupid to learn anything.” Imagine how that could impact a child, hearing from the ‘experts’ that you’re too stupid to learn. Most kids would stop trying. Not Edison.

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. – Thomas Edison

Vera Wang failed to make the U.S. Olympic figure-skating team. Then she got passed over for the editor-in-chief position at Vogue. Time to realize she was a failure, right? Wrong. At age 40 she began designing wedding gowns and today she’s one of the hottest designers in the business and a self-made billionaire.

You’ve probably heard that Walt Disney was fired by a newspaper editor because he “lacked imagination and had no good ideas.” But did you know that he had several failed businesses before the premiere of Snow White?

The difference in winning and losing is most often…not quitting. – Walt Disney

Albert Einstein’s teachers labeled him “slow” and “mentally handicapped.” What if Einstein had actually believed the people who made these proclamations? For one thing he never would have won the Nobel prize in physics.

Henry Ford’s first auto company went out of business. He abandoned a second because of a fight and lost a third to declining sales. Yet he went on to become one of the greatest American entrepreneurs ever.

If you think you can do a thing or think you can’t do a thing, you’re right. – Henry Ford

J. K. Rowling was unemployed and living on social security while writing her first Harry Potter novel. It was rejected by 12 different publishers and finally picked up with a paltry advance of just 1,500 pounds, but now she became the first person to become a billionaire through writing.

For every failure to success example I’ve given here, there are literally hundreds of thousands of others out there. And the only thing stopping you from becoming the next failure to success story is you. So what are you waiting for?

Hurry up and get your failures out of the way so you can go on to create big success for yourself too. And maybe someday your story will be featured right along with Einstein’s, Ford’s, Disney’s and all the other great people who refused to let a little thing like failure get in their way.

The post Don’t be a Quitter – Be a Failure Instead appeared first on .

Source: hbio

In The Know

0

The “Secret” to Word of Mouth Advertising

One of the biggest expenses for some businesses is advertising. Think about the auto repair shop, the kitchen cabinet maker, the plumber, etc. They can spend a small fortune each month running ads that might not even pay off. After all, what’s the reaction of most people to advertising? It’s disbelief. “Sure they say they’re great, but… They all say that!”

The Secret to Word of Mouth Advertising

But what if you could show offline clients how to get all of their business from referrals, thereby saving the money they spend on advertising? What would that be worth to them? Frankly, it should be worth about 2-3 months of their current advertising budget, paid directly to you.

This won’t work for all businesses, so use your best judgement on which businesses to work with using this strategy. While every business will be different, you can quickly learn the basics on how to set up a referral system that brings in as much if not more business than their current advertising.

Let’s use an automotive repair shop for our example. First, what do most people think of when considering auto repair places? The shops are dirty, the mechanics try to take advantage of customers by doing work that doesn’t need to be done, they take too long to make repairs, you have to arrange for transportation while you don’t have your car, their waiting room is depressing, etc.

We want to change all of those things. Cleaning the shop up won’t cost a thing beyond labor and it can make a tremendous difference in how people perceive the shop when they arrive. If the outside of the shop needs a new coat of paint, some flowers planted in the bed out front or a fresh sign, it should be seen to. This alone can bring more business in off the street.

Next, unless the mechanics are really good at explaining what needs to be done to the mechanically illiterate, there should be a liaison between the mechanics and customers. This liaison will show the customer what the problem is, what might have caused it, why it needs to be fixed and what it will cost. A clear, thorough explanation without technical mumbo-jumbo can go a long way to putting the customer at ease and making them feel they’re not being taken advantage of.

If the work is going to take longer than, say, 90 minutes, the auto shop either provides a loaner car or offers to drive the customer to their home or place of work, picking them up when the car is ready. How many auto places do this? Almost none. Imagine the word of mouth this alone can create.

If the customer opts to wait for the car, they’re shown into a waiting room that looks more like a living room than a nasty waiting room. The chairs are plush and comfortable, there’s flat surfaces if they want to work on a laptop or do anything at a desk, and instead of the usual daytime television, there’s a DVD playing of a truly funny and non-offensive comedian. Who doesn’t feel better after laughing? Plus there’s beverages – not just coffee – and maybe even some bagels, fruit or danish.

After the repair is made, the car is washed and cleaned. The bigger the repair, the better the washing and cleaning. This could range from a quick exterior wash to a full wash and wax outside, vacuuming and wipe down inside. An alternative would be to set up an affiliation with a nearby car wash, getting car wash tokens in bulk at a discount. Then for every $x amount of money spent, the customer gets a token. If the amount is $50, then on a $300 repair job the customer would get 6 tokens which could be used for 6 car washes. This is hugely unexpected by the customer and something they’re likely to brag about to others for weeks.

If the customer doesn’t receive car wash tokens, she should be given something. It could be as simple as homemade looking cookies for the road or a cup of good coffee to go. As the customer is paying her bill and receiving her tokens, she gets a very brief questionnaire about her experience. The final question is, “Can we use your comments for marketing purposes?” Thanks to the law of reciprocity and the small gift she received, she’s almost certainly going to say ‘yes.’ These comments can be put on the business’ website, and after several months should number in the hundreds. If they ever do more advertising, all they’ll need is a list of these comments along with their hours and location to create a very effective ad.

The customer gets an actual thank you card in the mail within 2 days of her experience at the shop. On the card is a photo of the shop with all the employees out front, holding a giant blank sign. Only the sign isn’t blank, it only appears that way when the photo is taken. Before sending it out, “THANK YOU customer name!” is hand written onto that blank sign. If they have the technology they can do this in Photoshop, but hand writing it in is fine. In the card is a very warm thank you along with 2-3 magnets containing the business’ details and the suggestion she give one or two to friends.

Finally, 3 to 6 days later the customer gets a follow up phone call, inquiring if the car is still running fine and making sure everything is alright. If there should be any problem, being this proactive will keep the business in good favor with the customer. And if everything is fine, it leaves the customer with a very warm, cared-about feeling that they simply don’t get with the typical auto mechanic.

This has been just one example – how you set up a referral program will vary according to the type of business you’re working with. You probably noticed that nowhere in this sequence did we actually ask the customer for referrals. Typically the best way to get great word-of-mouth advertising isn’t to ask for it – it’s to give the customer such an amazing experience, they just have to brag to others about it.

The post The “Secret” to Word of Mouth Advertising appeared first on .

Source: hbio

In The Know

0

How to Become an Expert in Your Niche

“I Hereby Dub Thee, Super Duper Expert! Now Go Forth, Change the World & Prosper!” If only it were that easy to become an expert – just get someone to tap a sword on both your shoulders as you kneel and PRESTO! You are now the go-to person for your niche.

Wait – it actually can be almost that easy.

How to Become an Expert in Your Niche

The first thing you need to know about becoming an expert is WHY you want to be one. When you are viewed as the expert, people want to buy your products and services. They also want to promote you. Whether it’s sharing your stuff via social media or interviewing you for the news, you become THE person in your niche that people gravitate to.

The second thing to know is HOW to be seen as an expert, and it works like this: You need to ACT like an expert, THINK like an expert, and SPEAK like an expert. And all three of these will become natural when you believe you are indeed the expert. But what if you don’t believe you’re an expert? Then start acting like you are and your actions will bring about the belief.

Of course, none of this is of any value if you don’t have a clue when it comes to your niche. That’s why constant study and practice in your field is essential. You’ve got to know what you’re talking about, and the best way to do that is to learn from others as well as from your own experience.

So how do you get others to view you as the go-to person, the expert they should do business with? Here are 12 methods:

1. Choose your niche carefully. It’s much easier to be a great big fish in a small pond than a whale in the ocean. For example, if you want to be a business coach, you’ve got a ton of competition. But if you coach massage therapists on how to grow their businesses, you can very quickly become a whale of a fish in that particular pond.

2. Act like you have a list of thousands, even when making your debut blog post. Be a professional from day one by imagining you have thousands of people depending on what you say and do. Sure, the only person reading your blog is your grandma, but keep in mind that’s going to change soon. The debut post you write today will eventually be read by hundreds or thousands of people, so make it good.

3. Use a great incentive to build your list from Day 1. Yes, offering to keep them updated on your blog posts will yield you some subscribers, but offering a coveted bribe will get you far more. And if your incentive isn’t ready yet, just tell them what it is and that by adding their email you’ll send them a copy the moment it’s ready.

4. Write a newsletter. Yes, an actual newsletter. And do it weekly. Put it in PDF form so readers can download it. Anything in PDF has a higher perceived value, probably because PDF’s are often paid for.

5. Interview experts for your newsletter. When you have an expert interview inside your PDF newsletter, it raises your own perceived stature considerably.

6. Hold webinars. This is less effective in the online marketing niche because it’s already done so extensively. But if you are in any other niche, offer to hold webinars and give free teaching. You can make these offers via social media and also to list owners. Your goal is to get in front of and help as many people as possible. Make sure they sign up for the webinar – this allows you to capture their email address. And if you don’t yet have a product of your own to promote, offer individual or group coaching at the end of the webinar. Split proceeds with the list owner (if there is one.)

7. Guest blog. The more high traffic websites you can appear on, the better. Always insert your short bio at the end and offer them your free incentive to click your link.

8. Pay attention to what people ask you – it’s important. The questions you receive are a great indication of what’s on the minds of your prospects. Find ways to answer those questions in a straight forward manner.

9. Skip the big words. You might think being an expert means using a lot of big words and fancy phrases, but what being an expert really means is have the capability to help others further their goals – no fancy lingo needed.

10. Find your voice and your message and stick to them. You don’t need to know everything about everything. What you do need to know is a whole lot about a whole little. Choose your stand on a topic and make your best case – don’t try to make everyone else’s case as well. For example, if your stand is that massage therapists can do 100% of their own marketing and do it completely through the Internet, don’t tell them how to hire a marketing agency or place a newspaper ad – tell them how to do their own online marketing. That’s it.

11. You don’t have to re-invent the wheel. You can if you want to, but you don’t have to. You might think that to be an expert you’ve got to be constantly thinking up new ways of doing things, but that’s not true. 99 times out of 100 it’s best to stick with what works. For that 100th time, make sure you test it yourself before advising anyone else to try it.

12. Recycle your content. A blog post can become an article in your newsletter, which can become the content for your latest video, etc.

Remember: When you think, act and speak like an expert and have the knowledge to back it up, you ARE the expert. It really is that simple.

The post How to Become an Expert in Your Niche appeared first on .

Source: hbio

In The Know

0

Do This When YOUR Idea is Already Taken

You’ve got a DYNAMITE idea for a new product and you can’t wait to get started on it – or maybe you already have. Then it happens: You see that someone else has beaten you to the punch and released a very similar product just last week. What should you do??

Do This When YOUR Idea is Already Taken

At this point many people will simply fold. They’ll scrap their product idea and begin a search for a new idea.

Then there’s the successful marketers who wouldn’t bat an eyelash just because someone else released a product like theirs. They would go ahead and finish their product and release it as soon as possible.

Do you know why? Two reasons: First, a successfully selling product on a particular topic means there’s room for another product on the same topic. And the reason there’s room is because of reason number 2: People who are deeply interested in a topic don’t buy just one book or just one course – they buy everything they can get their hands on.

In fact, the person who released their product ahead of yours did you a favor, because you can now see how well their product is selling. You can look for the information holes they forgot to fill and you can be the one to create a better product. You can also see what their price point is and act accordingly. If they’re priced at $17, you might want to shoot for a higher price and provide a much higher value. On the other hand, if they are selling their product at several hundred dollars, you can choose to become the affordable alternative.

So the next time you’ve got a great product idea and someone else beats you to the punch, you might want to thank them, and get excited!

One more thing – don’t be afraid to approach the other product developer and suggest doing a deal together. They might also be open to becoming your affiliate and sharing your offer with their list and customers. Yesterday’s competitors can become tomorrow’s partners.

Remember – competition can be a GREAT thing when you’re marketing online.

The post Do This When YOUR Idea is Already Taken appeared first on .

Source: hbio

In The Know

0

Get Smart – Train Your Brain for Success

Popular thought says there’s something about turning 40 that makes one think, “Holy ^%!*, I could actually get old one day.” Then 50 starts approaching at warp light speed, and some start to think whole new thoughts, like, “Where did I put my keys?” And, “What did I come into this room for?” And “What was I going to write in my blog post? Wait, what’s my password? Never mind the password, what’s my domain again?”

Get Smart - Train Your Brain for Success

If you can’t relate yet, good for you, and I hope you never do! In fact, this article is meant to inspire you to avoid such mental collapse.

No matter what your age, you can benefit from a better brain. And I don’t mean trading your brain in for a new one, although that could be awesome. I mean growing your own brain so that it functions better, makes new connections and thinks up creative new ideas constantly. Just like there’s weight training and cardio for the body, certainly there must be ways to improve how your brain functions so that everyday tasks like running your online business and finding new ways to make it profitable become like child’s play. At least, that’s what I was hoping to find.

So I started doing some research into the brain and how it works and what a person can do to improve it. And you know what? You about have to be a brain scientist to understand all that stuff. So I took a shortcut – I bought a book by a brain researcher with 20+ years of experience in actively building or growing his own brain. The book is called Whole Brain Power, and the exercises he recommends are not at all what I was expecting.

First discovery I made – the brain actually does grow from nurturing and training it. Second discovery – left handed people have more brain mass and a more flexible brain structure than right handed people. You might be wondering how they know that: UCLA did a study of 70 pairs of identical twins where one twin was right handed, the other left handed, with an average age of 70. The lefties almost invariably had better brains.

Put these two pieces of information together, along with a lot of scientific data I won’t get into, and you find that by using your non-dominant hand to do things like write and play sports, you are actually growing your brain. Plus memorization can work wonders, too.

Here’s a tangible example of brain growth: London’s famous black-cab cabbie drivers must store a mental map of London, including 25,000 street names and the locations of all major tourist attractions. It takes 3 years of intensive study to pass the test, and three-quarters of the applicants drop out. When they studied the brains of these cabbies, they found their hippo-campus had grown. In fact, the longer they spent on the job, the bigger their brains. This and other studies prove you can physically improve your brain if you work at it.

Doing these exercises have side benefits as well. Within 3 to 4 weeks of consistent training you’ll notice you’re more alert, you have greater focus and your attention span improves. Work will become easier, you’ll write blog posts faster, and you’ll begin seeing possibilities in your business that were all but invisible to you before. Plus your memory will get better, you’ll experience more energy, your chance of getting Alzheimer’s decreases and other benefits as well.

So what are the prescribed exercises for growing your brain? I’ll go over some of them briefly.

For purposes of explanation, I’m going to assume you’re right handed. If you’re left handed, just reverse what I say.

Anything that you normally do with your right hand like brushing your teeth, combing your hair, eating with a fork, etc., try doing with your left hand every day.

Write with your left hand. Get a notebook and write something on the right page with your right hand. Then write that same thing on the left page with your left hand. Your right hand (left brain) is actually training your left hand (right brain) using this method. If you like, use mirror writing when writing with your left hand. That is, write from right to left in such a way that the writing is legible when viewed in a mirror. Leonardo Da Vinci did this and he was no intellectual slouch.

By the way, it’s no coincidence that Da Vinci, Michelangelo, Thomas Jefferson, Benjamin Franklin, Mickey Mantle and Babe Ruth where all ambidextrous.

Memorize and recite things forwards and backwards. For example, learn to say the alphabet as fast backwards as you do forwards. Memorize states or countries in reverse alphabetical order. Memorize long poems, speeches or soliloquies. While you’re at it, learn a new language. And memorize number sequences such as the powers of 2 all the way up to 30 or beyond (2, 4, 8, 16, 32, 64, 128, 256, 512, 1024, 2048, 4096, 8192, 16384 etc.)

Do hammer drills. To start, get a lightweight (1 pound or so) rubber mallet and using your right hand bounce a tennis ball on it. Bounce once and catch, bounce once and catch. When you get good, bounce twice and catch, then three times, working your way to bouncing 5 times and catching the ball. Now transfer the mallet to your left hand and repeat. Be patient, your brain wants to learn this new skill. Move up to using a golf ball and increase the number of reps. When you can do 100-300 on either hand, place a mallet in both hands and bounce the ball from the right to the left and back again. Once you can do this successfully for 100 reps or more, get a heavier hammer. Sounds crazy, but the benefits – both to the brain and the body – are enormous. Here’s a helpful video on hammer drills:

Avoid passive stress from television and video games. You know how your mom said those things would rot your brain? Turns out she was right.

There’s a lot more, like games you can play and the science behind all of this. I highly recommend you get a copy of the book. It’s called Whole Brain Power: The Fountain of Youth for the Mind and Body by Michael Lavery.

If you’re wondering if all this stuff works, go to chapter 5 and look at the before and after photos of the artwork done by C. Ryan Walsh for the documentary film, Brain Dead: The Resurrection of a Video Game Junkie. In 45 days his artwork went from what I would describe as a 2nd or 3rd grade level to a 12th grade level, assuming the 12th grader had practiced art for 12 years. Absolutely mind boggling.

One last thing – what could you accomplish in your Internet business if you were smarter? If your memory was better? If you were more creative? If you had more energy? If you had more concentration and focus?

What couldn’t you accomplish??

The post Get Smart – Train Your Brain for Success appeared first on .

Source: hbio

In The Know

0