Home Business Ideas and Opportunities

Archive | Blog

The 30 Rules of Being an Online Marketer

This list is by no means exhaustive – it’s really more the result of a brain storming session when I sat down to figure out why some succeed online while others haven’t succeeded. Yet. 🙂

The 30 Rules of Being an Online Marketer

1. You gotta sell something. I’ve known people who were “in business” for months, yet hadn’t sold a thing. Until you start selling somebody’s product (yours or someone else’s, doesn’t matter) you don’t have a business.

2. Get into profit as fast as possible. If you’re buying traffic, figure out how to make that traffic pay as soon as humanly possible. If you’re outsourcing work, find a way to make that work more than pay for itself. Sure it’s common sense, but I’ve seen a few folks go into serious debt.

3. Make smart investments that pay off. Hiring a coach that shows you what you need to know is smart – throwing a few thousand at Facebook ads is dumb. Investments are sometimes the fastest way to get your business on the fast track, but you’ve got to be smart about them.

4. Turn lookers into buyers as fast as possible. If this means selling them a $5 ebook, do it.

5. Upsell. Once they buy the $5 ebook, realize they have greater needs that ebook won’t fill, so find a way to fill those needs and wants and charge more for it.

6. Make it brain dead easy for your customers to sign up. The harder it is, the fewer customers you will have.

7. Competition in your niche is generally great. No competition means you’re in the wrong niche.

8. Get to know your competitors personally. Send them email, talk to them on Skype. You’ll be surprised how often competitors can be turned into allies – and the first step is to say hello.

9. Make a new connection every day. This might be your competitors, but it could also be people in similar niches, different niches, affiliates, product owners, etc. Make a list of people you want to get to know and then start contacting them with no agenda except seeing if you can help them in some way.

10. Build a customer list, then create products for them. Building the product first means you’ve got no one to sell it to and puts you at the mercy of affiliates. Building the list first and getting that list toasty warm to your offer means you’ve got sales of your new product (when it launches) from day one and stats to show potential affiliates that totally rock.

11. Your customers are not marks or suckers or even fools. And they’re not strangers, either. They’re your mother, your brother, your best friend and your next door neighbor. Think of them that way and you cannot go wrong.

12. Watch the hype. A little hype in the form of excitement and enthusiasm is okay if you can back it with evidence. Too much hype and no one will believe you, even if what you say is true.

13. Use the element of surprise. When you deliver your product, add something surprising for the customer. When you’re paying your star affiliates, send them a bonus surprise – even if it’s just a small Amazon certificate. Always do a little bit more than expected.

14. Treat your active affiliates and JV partners like gold, because that’s what they are.

15. It’s okay to screw up. And fail. And feel stupid. And look like a complete dork on social media. Just learn from your mistake, apologize and keep moving forward. The only people who don’t fail are those who don’t do a thing, and you don’t want to be one of those.

16. Make a list of the 3 things you MUST get done today. Then do them.

17. Do the toughest thing first thing in the morning. Whatever it is – running 5 miles or making that phone call you dread – get it done first. Then the rest of the day is easier by comparison.

18. It’s not always fun. Sorry about that, but it’s true – having your own online business means sometimes you have to do things you don’t like. The trick is to suck it up and do it – or find someone to outsource it to. It’s like a journey – to get to your destination sometimes you have to drive through neighborhoods or even whole stretches of road that aren’t fun – do it anyway.

19. Lose the negativity. Whether it’s someone else tearing you or your business down – or your own little monkey mind telling you why you can’t do it – get rid of the negative talk.

20. Automate as much as you humanly can in your business. The more you automatic and delegate, the more time you have to work on your business rather than in your business.

21. There are not 16 hours in a workday. Beyond 8 hours at a computer, your productivity begins to drop dramatically. After 10 hours you’re making mistakes. After 12 hours you have trouble remembering stuff you know well, and after 14 hours you’re pretty much worthless. Rest and sleep are as important to your business as the work itself.

22. You are not a potato, so get off your rear and get some exercise everyday or your work will suffer.

23. You know that law of attraction stuff? Surprise, it works. And it’s not complicated – you don’t need dozens of books and courses to learn it – one good one will do. But you’ve got to actively work the law everyday to make it work in your favor.

24. Cook ideas in your brain. The first thing is to ask the right question of your subconscious, the second is to continue asking until you get the answer. I’ve come up with some of my best product ideas by letting things simmer on the back burner of my mind until the answer popped out at the most unexpected of times.

25. Ideas by themselves are worthless. Anyone can get a great idea, but it’s the person who acts on the idea who makes the fortune.

26. Don’t fall so in love with your idea that you’re not open to suggestions. That said, know when to listen to the suggestions and when to simply say thank you and continue on.

27. Screw the economy. Good times and bad times there is money to be made, so stop watching the financial news and go get busy.

28. Treat your business like a business, not a hobby. Make a work schedule and stick to it. Create goals and timetables and stick to them. Do what you say you will when you say you will. This isn’t pretend, it’s real and your financial future depends on it.

29. Celebrate your successes – even the tiny ones.

30. If you get bored, sell your business and start a new one. It’s nearly always easier to start a business the second time around.

The post The 30 Rules of Being an Online Marketer appeared first on .

Source: hbio

In The Know

0

How to Get 3 New Joint Ventures Per Week

You’ve just entered a niche that’s brand new for you and you’ve got zero contacts. But you’re creating a product to sell and you need joint venture partners. So how do you get those all important JV’s when you don’t even have any contacts in the niche? Like this…

How to Get 3 New Joint Ventures Per Week

First, make sure your product is something that gets people excited and wanting to promote it to their lists. You can do this by solving a BIG problem, preferably something that people are already spending time and money trying to solve.

Second, solve the problem with a step-by-step formula – sort of a blueprint to success. You don’t want to just give a bunch of info – they can find plenty of that on the Internet. Instead, it should be a system to solving the problem, such as “7 Steps to Getting 7 Hot Dates in 7 Days.”

Now that you’ve got your product, take a little time to set up a JV page and an About Me page on your website. The JV page should tell about your product and how it will help the potential JV partners’ customers, as well as how much commission they will earn, how you will run the JV, etc. Make it look professional but don’t obsess over this – just get it done.

The About Me page should give some personal and professional info on you – enough so that a potential JV partner learns something about you and gets comfortable with the idea of possibly working with you.

If you’ve already collected some testimonials for your product, create a separate testimonial page. If you haven’t yet collected any, skip this.

Now go find your potential JV partners. Let’s say your new niche is tennis. Go online and search for tennis newsletters and find all the results you can. Search for tennis e-courses and tennis products and anything tennis related – including blogs – where it’s pretty clear that someone has a list of tennis players. Because that’s the key – finding the people who own lists of people who play tennis.

It doesn’t even matter if they have a product of their own – what matters is they have a list of tennis players. Use a little creativity and you’ll find hundreds of people who own lists like these, some of which have never even monetized their lists – they just do it as a hobby.

Social media and Facebook are especially good avenues for finding these potential partners. Focus at first on finding the small to medium sized list owners to build your confidence. You can go after the really big players in your niche when you’ve done a few JV’s and you’ve begun to build a solid reputation in your field.

Ask yourself who is already talking to the audience you want to talk to? Where are the people you want to meet hanging out? This is where you need to be, both online and possibly offline as well.

When you find these tennis list owners, take down their name, URL and email address. If you like, get their phone number as well. Now email them individually, one by one. Don’t do more than a few in one day just in case you get several replies back at once.

When you email, you might tell them how you know them. “I read your book” or “I’m a fan of your blog.” Show them some admiration and respect, but don’t go too overboard. A little is great, a lot might make them uncomfortable. Be specific in your praise. Don’t say, “You are the greatest tennis blogger ever!” Say, “Your article on serving mistakes helped me tremendously, especially that point you made about ___.”

Next in your email, you’ve got two different avenues you could take – the direct and the indirect.

The direct goes something like this:

“Thought you might be interested in doing a joint venture. Here’s an opportunity we have, and if you’re interested, we’d like to get something scheduled with you very soon.” Then give them the link to your JV page, to your About Me page, to your testimonial page and even your sales page. Offer to send them a review copy of your product.

The indirect method is just that – more indirect. It takes a little longer, but it tends to work better, so you decide which is right for you. It goes something like this:

“I would like to support you by creating a mutually beneficial relationship.” Ask them for a quick phone conversation to discuss the possibilities. Include a link to your About Me page but include no other links. If they want, they can search your site and find the other pages, but you don’t want to be the one sending them there yet. Then get on the phone with them and discuss the possibilities, which of course could include promoting your product.

If after you send either of these emails you don’t hear back in a week, send the email again with a one line note that says something like, “Just wanted to be sure you saw this,” or “Gentle nudge,” or whatever is in keeping with your personal style.

Now I know some people will disagree with this method of getting JV partners and you’ll say that it’s best to spend some time establishing a relationship and doing favors for the potential JV partners before ever asking. And without a doubt that’s a great method, one I endorse wholeheartedly.

But if you need money now, this is the way to go. And if your product does indeed solve a big problem in a step-by-step fashion – in other words, it’s a great product – you will get JV partners this way. You might need to contact 10 to 20 people to get 3 JV’s, but it’s all a numbers game and it’s worth it.

Just don’t burn any bridges. If someone never gets back to you, it’s okay. If someone tells you to bugger off, it’s okay. Always be super polite and friendly, never take offense.

You might want to wait to contact the really big list owners until you’ve gotten a few JV’s under your belt. In fact it’s probably a good idea.

But there is a way you can contact the big dogs in your niche from Day 1, if you’re up to it. That is, if you’ve got the confidence.

You’re going to ask for an interview with them that you can add to your product. Most everyone is looking for more exposure and publicity, so this is a great way to get your foot in the door as well as making your product even better. And odds are if they grant you an interview, they’ll also promote your product because it contains their interview.

Here’s a trick: Find the big players in your niche who are doing something now or in the near future. Maybe they’re releasing a new book or a new product, something where they want publicity. This is the best time of all to ask to interview them, as they have their own reason for wanting to get as much exposure as possible.

Another benefit to having well-known names in your product package is you can leverage this to get more JV’s. Some potential partners will be all ears when you start name dropping because they’ll think that if these big names are in your product, then it’s something they want to be a part of, too.

Remember, if you have a great product that creates breakthroughs, you can get partners – you just have to be persistent in finding and asking these folks to JV with you.

The post How to Get 3 New Joint Ventures Per Week appeared first on .

Source: hbio

In The Know

0

If You Had Only One More Year To Live…

Anthony Burgess was just 40 when he was told by his doctor that because of a brain tumor, he only had less than a year to live. It was 1960 and he was broke and worried because he didn’t have anything to leave his wife Lynne.

Live Your Dream

But for as long as he could remember, there was a nagging little voice in his head that said he could be a great writer.

Unfortunately, Anthony had never listened to that voice before. But now that was dying, he hoped he could write a book that would create royalties for his wife.

So for the next 9 months Anthony wrote day and night, finishing a whopping five and a half novels. That’s more than many professional writers create in 10 years, or for some in a lifetime. And that isn’t even the exciting part.

While he was busy doing what he had known he was meant to do for his whole life – while he was busy being creative and productive, his cancer quietly disappeared.

In his long and prolific life as a novelist, Anthony Burgess wrote more than 70 books, including the famous “A Clock-work Orange.”

But without his death sentence, he may never have written at all.

Just imagine for a moment that you have less than a year to live. What will you do with it? Whether it’s one year, or a lot more, if you are not doing what you were born to do, isn’t it time for a shift in that direction?

The post If You Had Only One More Year To Live… appeared first on .

Source: hbio

In The Know

0

How to Increase Your Blog Writing Speed

Blogging is a proven way to stay in contact with customers, get new buyers, get traffic and backlinks and especially boost your own credibility rating. But all of that blogging takes time. Here are 7 tips to make your content creation, and blogging go a lot faster.

How to Increase Your Blog Writing Speed

1. Keep a list of your brilliant ideas. Okay, so they won’t all be brilliant but some will be. And if you don’t write them down you’ll lose them. Each time you get a new idea for a blog post, write it down. This simple act frees your mind to give you even more ideas and to improve the ideas you’ve already had.

2. When you’ve got a good idea, start making a list of what you’d like to add to it. For example, your idea might be “10 Ways to Inject $10,000 into Your Business.” As you think of each method, write it down.

3. Do your research. While you might know some of the points you want to make, you can deepen and enrich your post by also gathering information from outside sources.

4. Eliminate the least. In our example of “10 Ways to Inject $10,000,” you might actually come up with 15 ideas or more. Discard the less appealing points so you can focus on only the strongest ones. At this time you might also find that your post will be better served by focusing on just 7 methods rather than 10. This is editing before you write and can save you a tremendous amount of time. Imagine if you wrote your post with your initial 15 ideas and later decided to use just 7 – you would have written twice as much as needed.

5. Create an outline. This step alone can cut your writing time in half.

6. Prepare your work area. Before you begin writing, eliminate all distractions. Close email and social networks and turn off your phone. Set a timer and try to beat it. And then write. Don’t edit. Don’t worry about spelling, grammar, etc. Just write.

7. Edit tomorrow. As good as your editing today might be, tomorrow it will be even better as you read your post with fresh eyes.

In addition to saving time, you’ll also notice that the faster you write blog posts, the less you mind writing them. Pretty soon your post-a-week schedule might even turn into 3 or 4 new posts each week. And the more you blog, the more attention you can command!

The post How to Increase Your Blog Writing Speed appeared first on .

Source: hbio

In The Know

0

Creating Great Content for BORING Niches

It’s a mantra you’ve heard time and time again – write great, interesting, exciting, sharable content. But what if you’re in a boring niche? Or working for a boring client in a boring niche? How do you get readers excited about mundane topics like locksmiths or plumbing, or even icky topics like personal injury lawyers or rash creams?

Creating Great Content for BORING Niches

Here are 10 tips to help you create interesting content ideas for even the most boring of niches.

1. First, change your perspective before you write anything. If you think it’s boring, your readers will, too. Everything is interesting if presented in an interesting manner. It’s simply a matter of finding the right angles to present your content. And the first step is to get fascinated in your topic so your enthusiasm will show in your writing.

2. Find the golden number nuggets. Dig out the industry statistics and find the fascinating bits that pull people into your story. Do you sell nails? How many nails go into building the typical house? Is your niche floor coverings? If you took all the carpet made in one month, how big of a city/state would it cover? Numbers fascinate when used in a way people can easily grasp and share with others.

3. Use stories and anecdotes. Let’s say you sell instructions on how to refinish furniture. “14 year old Annie was always the shy type, afraid to speak up and withdrawn, lacking confidence to do even the simplest of things. Then she got our beginner’s instructions for refinishing simple antique chairs. Within a month she’d finished her first project, and now a year later she’s refinished over a dozen pieces, resold 9 of them for substantial profit that she’s put away for college, and kept or given away the rest of the pieces. Most important of all, she’s gained a new sense of accomplishment and confidence which has spilled over into other areas of her life.” Wow, that’s pretty exciting!

4. Do a daily question and answer. Each day create an “ask an expert” blog post or video in which you answer one question. Create interaction, likes and shares by getting real people to ask questions through social media such as Facebook.

5. Talk about what’s wrong in your niche. Maybe legislation is pending that could hurt your industry, or someone in your niche is ripping people off. Be the leader and speak up about it. You’ll not only capture the attention of your readers – you’ll likely get links from other sites as people join the conversation.

6. Promote a cause. Sometimes when you run out of things to say about your business and your niche, it’s time to look outside of your business and find a cause to make your own. For example, a personal injury lawyer who’s helping homeless puppies and kittens to find new homes – that’s not only unexpected, it’s even warm and fuzzy – literally. And if your business is strictly virtual, you can still choose a cause and make it your own. Put real faces on it – furry or human – and tell why you and your business strongly support this cause. If you can choose a cause aligned with your business, so much the better. For example, a food niche might choose a program to feed the hungry, while a remodeling/building/decorating business might choose something like Habitat for Humanity.

7. Hold content contests. Get your readers to create content for you, based around the keywords you choose. The better the prize, the more entries you’re likely to get. Pick the top entries and then get them to get their friends to vote for the best one with retweets and Facebook shares. Publicize the contest to get more entries, more press and more backlinks.

8. Become a hub for industry content. Who says you need to write all of your website’s content yourself? Ask other industry leaders to contribute if they like.

9. Use images. I’ve said it before and I’ll say it again – people stay on your blog or website longer when you use interesting, compelling and relevant images.

10. Stretch. Okay, so your niche is car accessories – why not do an article on the top coolest cars in movies? Or maybe your niche is math tutoring – again, find the movies that use math and talk about those. It’s a great way to get your audience to relate to your products.

Even the most mundane of topics can become interesting – you’ve just got to find the right angle to write about.

The post Creating Great Content for BORING Niches appeared first on .

Source: hbio

In The Know

0

Start a 6-Figure Newsletter Member Site

A hot online business model is to build a membership site and sell those memberships for $27 to $97 a month or more. It sounds like a great idea – theoretically just 100 members paying you $97 a month will gross $9,700 per month and $116,400 per year.

Start a 6-Figure Newsletter Member Site

But it’s not as easy as it used to be to get someone to sign up for a hefty monthly payment. And if you do, a majority of members tend to cancel after 1-4 months.

So why do they cancel? Because in their minds you are not delivering enough value for the money. They see that their finances are tight and they look for ways to save some money. “I’ll cancel that monthly membership because I wasn’t really using it anyway.”

The only way to prevent this from happening is to be indispensable to their business or their lives. If, for example, your membership gives them the software or the content that enables them to run their business, they’re not going to cancel. Same way if you provide them with something they can immediately turn into profit, such as high quality PLR. But these things tend to take more time and resources than the average marketer has, at least in the beginning.

So how can you start a continuity program that people readily join and don’t quickly cancel? By offering an inexpensive newsletter in a topic they’re passionate about. If your newsletter is in the $5 to $12 a month range and if it’s providing value, they’re not likely to cancel. After all, what’s a few bucks to read something they really enjoy? It’s less than a pizza and it provides value. And it’s almost too much effort to bother to cancel – it’s easier to just let it continue.

But you might be wondering how it can be worth it to sell a newsletter for, say, a $9 a month subscription. After all, 100 subscribers is only $900 – is it worth your time? And how long will it take to get those 100 subscribers?

Frankly, it generally doesn’t happen overnight. You may only get a handful of subscribers the first month, and another handful the second. But if your subscribers are sticking around, then your income is steadily building month after month.

Better still, whether you have one subscriber or 10,000 subscribers, your work stays the same. This means you can continue to add subscribers to infinity and your workload never goes up but your income does.

Plus, it doesn’t have to take a tremendous amount of effort. If you’re already knowledgeable about your topic you can write about it in your spare time. If you’re not, you can interview others and transcribe the interviews, or get other experts to write articles for you. In fact, if you’re smart you won’t spend the majority of your time creating content because you’ll spend it growing your subscriber base. This way every month you’ll earn more than the month before and that’s a great feeling.

Plus, you can market additional related products and services to your newsletter subscribers, thereby further increasing your income. Remember, your newsletter is far more likely to be read than ordinary emails, articles and blog posts because people are paying to receive it. This means you can build a tremendous amount of rapport and power with your readers. And so long as you never steer them wrong, they are more likely to follow your suggestions.

Here are 16 tips to get your newsletter up and running and make it as successful as possible.

1. Choose a topic with a high perceived value for the market. Making or saving money is always good. So is any niche with fanatical followers, many health niches, hobbies and even dating and relationships. If you can find something that people are obsessed with you’ve got a winner. For example, body builders are obsessed with finding better/faster ways to gain muscle and they’ll subscribe to numerous magazines and websites to find the latest techniques.

2. Write a bullet rich sales page with tons of teasers on what they’ll discover in the newsletter.

3. Write one monthly newsletter or break your newsletters up into weekly editions. To begin with, the monthly newsletter format is easier and feels less overwhelming to produce. Plus it can be more impressive looking when subscribers see one big newsletter instead of several small ones each month. However, if there’s a lot of news in your niche then you might want to go with 2 or more smaller newsletters, since you’ll be able to put the news out in a much more timely manner before it gets old.

4. The amount of content you put into each newsletter is going to depend on your preferences, the niche and what your readers want. Remember that quality is much more important than quantity. For example, if you write a newsletter about making money from home, one detailed method they can implement each month is worth more than 100 pages of generic information they can get anywhere.

5. You don’t have to limit yourself just to written content – you can also do podcasts and videos.

6. Use experts in your field to help you generate the content. If you rely just on yourself you’ll run out of info. But with a steady stream of experts you’ll always have something fresh to say. Do interviews, use guest authors and even hire people to write articles for you.

7. In addition to information, negotiate discounts on products and services they might need. Getting these “inside deals” can be an added benefit of being a subscriber to your newsletter. For example, if your newsletter is about how to best use WordPress, you might negotiate discounts on popular themes, plugins or hosting. If you’re good at negotiating these deals they could even pay for members’ subscriptions.

8. Use a $1 trial to bring in more new subscribers.

9. Convert your newsletter to PDF and deliver via autoresponder or download link.

10. Ask your subscribers to submit their own tips and advice and offer them a link in your newsletter or some other reward if you publish what they write. Do this in every issue and over time you won’t have to produce as much content yourself.

11. Survey your subscribers to find out what they would like to see covered in your newsletter.

12. Once you know the value of your subscribers, you can purchase advertising to bring in new subscriptions. For example, if you know that your average subscriber stays for 6 months and you charge $9 a month for your newsletter, that’s $54. If it costs you $15 in advertising to get that subscriber, you’ve made (on average) $39 for every new subscriber that advertising brings in, not including other sales you might make to them.

13. Have a back end. It should be something more expensive than your newsletter and it needs to fit your niche perfectly, but it doesn’t have to be your own product. You can offer an affiliate product – just be sure it’s something you really, truly believe in yourself.

14. Depending on your niche, you might offer a “fixed term” membership. This is generally used when teaching specific skills that don’t change much over time, such as how to run a membership site or how to survive a disaster. You wouldn’t want to use this model if the information were constantly changing – for example, investing.

If the fixed term membership model is applicable to your niche, it offers a double benefit: First, you write the content once and continue to get paid on it for a long time. Second, members see the end in sight and are even less likely to cancel. Weekly publication tends to work well for a fixed term membership.

15. Rinse and repeat. Once you get one newsletter off the ground and successful, you might consider doing a second newsletter. This might be directly related to your first niche or in an entirely new niche.

For example, if your first newsletter is on Commodity trading, you might start a second newsletter on Forex trading. Then you can offer a discount to your commodity subscribers when they subscribe to your Forex newsletter. This will give your new newsletter a financial jump start and also enable to you to immediately begin paying for content if you’re having it outsourced.

16. Cash out. If there comes a day when you’re ready to move on, sell your newsletter. Keep in mind that having built in recurring income along with a list of paying members makes your business VALUABLE, so you should get a very good price for it.

The post Start a 6-Figure Newsletter Member Site appeared first on .

Source: hbio

In The Know

0

Eliminate Brain Fog and Build Your Empire

One of the hazards they never bother to tell you about when become an online marketer is brain fog. You know what I mean… you’ve been sitting at your computer for 10 minutes or 10 hours when you realize your brain is moving slower than a herd of turtles stampeding through peanut butter.

Eliminate Brain Fog and Build Your Empire

And you know if you could just get your brain in gear, you could get a ton of work done today. But despite that 5th cup of coffee you still can’t seem to focus. What’s a marketer to do?

I take a cue from Nelson Mandela when this happens and I take a walk. If the weather is good, I get some sun on my face, too. Taking even just a 10 minute brisk walk outside can do wonders for your brain, and 20 is even better.

Did you know that making a habit of writing backwards with your non-dominate hand can create an abundance of new connections in your brain that make it work better, faster and more creatively? Leonardo Da Vinci filled entire journals with mirror writing – and you have to admit, the guy was no slouch when it came to intelligence or accomplishments.

Doing things that you don’t normally do, such as taking up a new interest or hobby, will also awaken sleeping parts of your brain. Make it a point to learn a new skill so well, you can teach it to others.

Try going to bed earlier. Most people don’t get enough sleep, and this is one of the biggest causes of brain fog. Sleeping in until noon isn’t good, either. As they say, moderation in all things. Get up at a decent time, drink water and exercise, and then get straight to work.

Take a mid-afternoon nap. Thomas Edison was a prolific napper and look at what he accomplished. And Winston Churchill – despite running a powerful country during a world war – set aside hours each day just for himself to nap, bathe, dress and eat in peace.

Take risks. If you’re risking, it’s going to be something important to you. If it’s important, you’re going to have an enthusiasm for it. And if you’ve got enthusiasm, brain fog tends to vanish. Henry Ford believed that if you’re going to fail, you should do it fast and learn from it. In other words, stop dreaming and take some action. No one who base jumped off a bridge ever felt like they had brain fog at that moment.

Cut out the sugar. The more sugar you eat today, the more tired you will be later today and again tomorrow. It’s not worth it. No doubt you’ve seen the studies that suggests sugar is as addictive as cocaine. It makes for a great headline, but the bottom line is sugar is addictive and as we’ve known for years, it’s bad for you, too. Go 21 days without your favorite sweet tweets – whatever they may be – and see how you and your brain feel.

Bonus: When you cut out the sugar you’ll not only feel better, you’ll look better too. They did a double blind study where men were asked to rate the attractiveness of women. Those women who did not eat sugar the previous day were rated as being more attractive than those that did. Sugar not only makes you and your brain sluggish – it can also make you less beautiful or handsome.

Make health such a big priority in your life, you end up creating a product in the health niche and sell 100,000 copies. Why not? It’s been done before and it will be done many more times because there will always be people who are willing to pay to get their health and energy back. So let them pay you.

See what happens? I start out by writing a few ways to combat brain fog when you’re stuck behind a computer for too long, and I end up creating a new product.

It’s good to be an online marketer, don’t you think? The ideas are everywhere and the market for solutions never ends.

Now put away the candy and go take a brisk walk to clear your head. Then come back and get to work on building your online empire!

The post Eliminate Brain Fog and Build Your Empire appeared first on .

Source: hbio

In The Know

0

Start (Before You’re Ready) to Succeed

There’s a ferocious killer that halts success more than anything else. This one success killer has ended the hopes and dreams of countless entrepreneurs. No, it’s not the lack of a great idea, inadequate funding or not knowing how to pull it all off. So… What is it?…

Start (Before You're Ready) to Succeed

It’s waiting to get started. Waiting for the perfect moment. Waiting until everything is just right. Waiting for permission from the marketing Gods to begin building your business.

Waiting has killed more businesses and deprived more entrepreneurs of their fortunes than anything else.

Which is why I propose this: Start now, BEFORE you are ready.

When you come up with a new idea, do you feel like you need to get everything just right before you can get started? Most people do – but the problem is you’ll never get everything just right. You will always find something else that needs doing before you can begin, and so you will never start. Or eventually, one day months from now, you will finally get started only to realize you’ve run out of steam and no longer have an enthusiasm for your venture. It’s too late.

So why not start now? When you wait you get sidetracked and distracted. You listen to feedback from people who tell you it’s a bad idea. You talk yourself out of it. Sometimes you just forget about it completely, and there’s another opportunity lost forever.

Worse still, when you wait someone else can get the jump on you. Realize this – every time you have a great idea, there are other people in the world having that same idea. Do you want to be the first, or do you want to be an “also ran?” Take action and you’ll be a prosperous leader instead of a follower begging for crumbs.

Be impatient. Figure out how to get your idea out there sooner rather than later, even if you’re not ready. Are you writing a book? Give away the first chapters or the first version and ask for feedback. Gather email addresses to let people know when the book is ready. Launch the first version as an inexpensive Kindle book, get more feedback and re-release it as a hardcover. You could have waited until you thought it was perfect and released as a hardcover to start with, but you would have missed out on the buzz you created and the feedback you received to make it even better.

If you wait to start, you’ll go through the entire process of writing and perfecting and publishing the book before you even know if there is a market for it, before you know how it will be received and whether or not people will buy it. By waiting you could spend the next year of your life on a project that yields nothing but frustration. Had you started marketing it immediately, you could have course corrected along the way to create a product the market truly wanted.

No matter what you’re doing, you can start right now. Even the act of starting gives you a momentum that can carry you through to the end. Take the book – with all the feedback you receive along the way, you’ll write a book people love, so now you can start a coaching program based on the book. Should you wait until you get the coaching program just right? No! Start now and perfect it as you go.

One more benefit of starting now – enthusiasm. When are you the most enthusiastic: When you first think of an idea, or 6 months later? When you’ve already experienced some success, or when that idea has been sitting on a shelf? By starting today you immediately make progress and get feedback, thus building your enthusiasm even further. When you work in a vacuum getting ready to start, you lose enthusiasm.

All the greats start now, whether that means writing the business plan now, writing the first chapter now, setting up the website now, getting feedback from social media now, etc.

Whatever your new idea is, start now and in 30 days you will be well on your way to seeing your idea not only begin to come to fruition, but also succeed in dramatic fashion.

The post Start (Before You’re Ready) to Succeed appeared first on .

Source: hbio

In The Know

0

If It’s Not Your Genius, It’s Not Your Job

Michael was working his Internet information business 60+ hours per week and making good money, but he had no time to enjoy it. The moment he launched a new product he was already knee deep in his next one. He had no sense of direction, only of acting and reacting on little more than impulse and gut instinct. And his gut was now telling him he couldn’t keep this up much longer.

If It's Not Your Genius, It's Not Your Job

Isabelle was doing virtual training and consulting. A 40 hour week seemed like a vacation since many of her weeks were close to 80 hours. She would even get up at 3 in the morning to coach people in other time zones. It was a constant race to try to keep up, and her health was starting to fail.

Many marketers can relate all too well to Michael and Isabelle. Take a look back over the previous month and ask yourself this question: Are you spending so much time working IN your business that you have no time to work ON your business?

If you’re racing from creating one product to the next, doing one product launch after the next, setting up the next JV and the next website and so forth, you’re probably doing okay financially. Not great, but okay. You’re constantly chasing that next big thing that will earn you enough to give you some breathing room. Even then, you won’t get to lounge long before it’s time to do it all again.

But for right now if you keep going, the money will continue to come in. If you stop, the money will soon stop. Am I right?

In other words, you are your business. You’ve essentially built a job for yourself and that’s not bad. But do you know what’s better? Building a BUSINESS for yourself.

You have some great ideas on the back burner that you KNOW will earn you serious income, but right now you’re so busy working in your business – treating your business like a job – that you can’t possibly start on those ideas. You don’t have the time and you certainly don’t have the energy.

But what if you could work less and earn more, while continuing to provide great value to your customers and clients? What if you could take a step back and start working ON your business for a change? And what if, in the process, you freed up a major portion of your time to pursue activities you love?

It is possible, and here’s how: First, take stock of what you’re doing right now in your day-to-day activities that drain your time and energy. These are things that need to be done, but you’re not that crazy about doing them.

Second, list the things you spend time on that don’t generate income.

Third, list the things you do that take a great amount of time but do generate income.

Fourth – and this applies only if you provide services – what services do you supply one-on-one that could be done for a much larger audience? For example, a coach might work one-on-one, but that same coach could also work with a group.

Fifth, make a list of the things you do within your business that you LOVE doing. Hopefully these are things that also make income.

Now then, your fifth list is what we call your “genius.” These are (hopefully) the things you were born to do. You’re good at them and you love doing them. You’re not going to touch this list, unless it’s to increase the time you spend on these activities.

However, the other three or four lists are about to be torn apart. Go back through these lists and for each item, decide if you’re going to ditch it or delegate it. If it’s not necessary to earn income, then obviously you’re going to ditch it. If it’s important for your business’ income but you don’t like doing it, you’re going to delegate it. Guaranteed there are plenty of people out there who will be better at these tasks than you who will be thrilled for the work. Outsource to someplace like the Philippines to find excellent workers who can perform within your budget.

Now search for ways to leverage your already existing content. For example, if you’ve written ebooks or courses on a topic, can you turn that content into a home study course or webinar series? If you coach one-on-one, can you use the same coaching materials to coach an entire group at once?

Look for ways to take your current content assets and use them for higher and more profitable purposes. If you work with brick and mortar businesses, stop seeing them one-on-one and start giving group trainings to show them what they need done to bring their businesses into the world of search and social media. While talking to 20 business owners one-on-one could take you an entire week, you can talk to twice that number in one afternoon in a classroom setting. Plus you don’t have to worry about closing – those who are interested will be eager to hire you before it’s too late and you’re booked solid.

Bottom Line: Delegate those things that aren’t your genius and leverage your assets so you get far more done in far less time.

You’ll earn more – perhaps exponentially more – and you’ll have more time to enjoy it.

And as a BIG added bonus, when the day comes to sell your business you’ll get a much better price for it, because your business will be far more profitable and not nearly so labor intensive for the new owner.

The post If It’s Not Your Genius, It’s Not Your Job appeared first on .

Source: hbio

In The Know

0

How Consistent is Your Marketing Plan?

There is an expression that accurately illustrates the strategy of far too many marketers: “Throw it against the wall and see if it sticks.”

How Consistent is Your Marketing Plan?

They are continually trying this and that, hopping from one social media venue to another, one method to another, with no real strategy or idea of what they are doing. The result is they enjoy only sporadic success at best, and usually failure.

If this sounds like you, I challenge you to create a marketing strategy for yourself right now. Sit down with pen and paper and write – on one page – your strategy for marketing your product or service. You might not know what the best strategy is, but that’s not even important at this point. Just get something down and then begin following it consistently and persistently.

For example, what method(s) are you going to use to get new prospects? How, where and when are you going to use these methods? What is the first action you want a prospect to take, or what is the first thing you do for that prospect? How do you follow up? And so forth.

When you see something is working, adjust your strategy to do more of that. If something isn’t working, remove it from your strategy. But ALWAYS keep a one page record of your current working strategy and stick to it. When you make a change, make a new page and keep it at your desk or work area.

In my experience having this one page marketing strategy will do a great deal to focus your efforts and reduce your frustration of endlessly spinning your wheels and getting no where. Put it into practice and see how fast you can grow by staying deeply FOCUSED.

The post How Consistent is Your Marketing Plan? appeared first on .

Source: hbio

In The Know

0

The Best Way to Build Your List Of Buyers

You already know that a buyer is generally worth ten times more than a prospect who signs up for a free product. Here’s the best way to continually build a list of buyers without having to buy solo ads or place advertising.

The Best Way to Build Your List Of Buyers

Create a simple product that solves one pressing problem in your niche. This might be a video, audio or ebook – it doesn’t really matter. What does matter is that it delivers on exactly what it promises.

Create a simple sales page for the product and price it in the $7 to $12 range, depending on prices in your market. This should be an impulse buy for customers, not something they have to think long and hard about.

Use a program such as Rapid Action Profits or JVZoo to manage affiliates and pay 100% commissions. That’s right, you’re going to pay 100% instant commissions to affiliates because you want to give them maximum incentive to send you traffic. Right now you’re looking to build a list of buyers, and by offering 100% commissions your affiliates are going to be happy to send them to you.

Advertise your affiliate program to your list and via social media.

If you like, add an upsell to the offer that pays you. This way you’ll not only be building a list of buyers – you’ll also be making profit from the start.

Market products to your list to make money, and market your affiliate program to your list to continue to bring in more affiliates. Also, advertise your affiliate program inside the product itself. Some of your best affiliates will first be your customers.

Rinse and repeat. Optimally you want 5 to 10 fairly new products that pay 100% instant commissions to affiliates so that your affiliates always have something they can promote.

Continue to build and nurture your list of affiliates – these are equally important as your customers. Give your affiliates your products for free as you create each one, so they can see what they’ll be offering their customers and continue to use social media to find new affiliates.

This strategy can be launched easily and scaled consistently to develop a 6 or 7 figure business online. You wouldn’t be the first and you won’t be the last to follow this model to build a thriving online business.

The post The Best Way to Build Your List Of Buyers appeared first on .

Source: hbio

In The Know

0

Costliest Mistake You Make with Your List

There’s a common theory that you’ve got to warm up your list for a few days, or even a few weeks before you try to sell them anything. But if someone came to your website looking for answers and opted into your list – then they are a hot prospect right NOW.

Costliest Mistake You Make with Your List

That’s why you should go ahead and make them an offer within the first 7 days. In fact, make them 2 or 3 offers.

Yes, you still need to provide some great content, whether it’s telling captivating stories or giving them hot tips. But at the end of each email be sure to make them an offer they can’t refuse. You may be surprised how many of your prospects become customers in that first week. And as you know, once they buy from you they are far more likely to buy again and again, as long as you continue to make them happy.

But we’re not done yet. In addition to making them offers via email in the first week, you also want to make them an offer IMMEDIATELY.

Let’s say they sign up to get your free report on 10 ways to banish acne. If you’re using single opt-in, they’re now on your list. So instead of sending them to a page that tells them to check their email for their free report, send them to a sales page that tells them the free report will be sent to their email shortly, and in the meantime to checkout the one time fantastic offer you have for them.

Depending on your offer, there’s no reason why you can’t convert 10% or far more of these prospects into IMMEDIATE buyers with this simple technique. And best of all, it’s something you set up once and then you can forget about it, earning yourself a nice little additional income while you continue to grow your list.

The post Costliest Mistake You Make with Your List appeared first on .

Source: hbio

In The Know

0

404 Error Page Profits

No matter how hard you try to prevent it, sooner or later you’ll have prospects land on your 404 error page. When they do, they have a choice – try to find what they were looking for or give up. Care to guess what happens more often? They leave in frustration.

404 Error Page Profits

So instead of the usual “Whoops! We’re sorry but what you’re looking for has moved” page, consider customizing your error pages to get these people to do something.

For example, you could give them an option to opt into your list with an offer that is different than your landing page. This can be highly effective. For example…

“Congrats! You just found our secret page where we give away ___. Just tell us where to send it and it’s yours.”

Or you might make them an offer they can’t refuse, such as a great deal on one of your most popular products, or a combination offer for a super low price. Like this…

“Oops! You just landed on our error page, but we’re going to make it up to you. Here’s $xx.xx off of our super hot selling ___.”

For one reason or another, if you have your own website online long enough, you’re going to start getting a stream of people who land on a page of your website that does not exist, and leads them to a 404 error. Plan in advance for this hidden opportunity and you can turn some of strayed visitors into subscribers and customers.

The post 404 Error Page Profits appeared first on .

Source: hbio

In The Know

0

TweetPush PRO Review – Get Twitter Traffic On Complete Autopilot

What is TweetPush PRO?

TweetPush PRO is a Twitter marketing tool that will help you in getting more traffic and audience on your Twitter handles that too on complete 100% autopilot. Even if you don’t know anything about Twitter marketing, don’t worry TweetPush PRO will take care of everything. So, you don’t have to spend all your time and day posting on Twitter.

Who is TweetPush PRO for?

If you are struggling to get traffic and audiences on your local business, then TweetPush PRO is the tool you need. It uses the best Twitter marketing techniques to get you in front of the audience who are ready and have the potential to buy what you are selling.

Some of the people who can benefit from TweetPush PRO are –

  • e-Commerce Marketers
  • Content Marketers
  • Affiliate Marketers
  • CPA Marketers

4 things I love about TweetPush PRO:

1) Twitter has the biggest concentration of actual real buyers across all social networks. TweetPush PRO takes this into consideration and brings you right in front of the audience that is ready and has the capability to buy what you are selling.

2) With TweetPush PRO you can schedule your tweets and even repeat tweets at fixed intervals. So, just set the intervals and relax.

3) TweetPush PRO not only gets you the required traffic, but also lets you reply in bulk to those who have tweeted using your keywords. This gets you hot traffic with buyers who are looking for products in your niche.

4) With TweetPush PRO you can create campaigns and connect your RSS feeds & YouTube channel to Twitter.

What will I get inside TweetPush PRO?

TweetPush PRO lets you get Twitter traffic on complete autopilot . Here is a detailed look at exactly what TweetPush PRO will do for you:

  • Grab traffic from trends based on locations and keywords & hashtags.
  • Find qualified leads and connect with them on auto.
  • Auto-reply, retweet, direct messages help you create engagement fast.
  • Monitor mentions, replies, and engage prospective leads quickly.
  • Get in front of buyers right when they want to buy.
  • Create campaigns and connect your RSS feeds & YouTube channel to Twitter.

Any drawback to TweetPush pro?

Do you want to keep on losing traffic on Twitter? Or just keep on searching and grabbing the people who will bring you sales? Well if that is the case then you may be at the receiving end. Cyril’s this product is definitely gonna get you to the fore on Twitter and this is not a short term thing at all. Once you start using TweetPush PRO so long as you keep at it you will get the required traffic on 100% autopilot. Now if you are repelled by being popular then maybe you should reconsider TweetPush PRO! Other than that just go for it without even batting your eyelid.

Final thoughts on TweetPush PRO:

The fact of the matter is that it is not possible to get the right set of targeted traffic every time you try to sell something. Sooner or later you will lose motivation or just get plain tired of all the hard work. Cyril has factored in every possible element of Twitter marketing with TweetPush PRO. If you have put in a lot of efforts in setting your business, then you must go ahead and buy TweetPush PRO. After all why waste your time and efforts in order to get the results, as TweetPush PRO will improve your analytics immediately. It will automate everything for you.

Get TweetPush PRO today through this link and skyrocket your earnings using Twitter!

In The Know

0

Top Online Business Questions & Answers

I get a lot of questions about how to build a business online. Here’a some of the top questions and answers to help you get your own online business started and profitable.

Top Online Business Questions & Answers

Q. I keep hearing that I’ve got to get people to know me, like me and trust me before they’ll buy from me, but how do I do that?

A. You’ve got two choices, and I recommend you do both. First, position yourself as an expert in your field. If you’re not an expert, surround yourself with experts by interviewing them, letting them guest post to your blog and working with them. Second, be generous. Give away great content that instills confidence in your abilities and expertise that builds your reputation. Offer free tele-classes or podcasts, guest post on popular blogs with info-packed posts, and author a book or report.

The better your free content is, the more people will trust you and your content. As an added bonus they’ll also be more likely to share your content with others, thereby helping you to build your reputation and your following.

Q. Is there a way to reach a wider audience while simultaneously delivering more value to my current customers?

A. You might consider lining up some partnerships or joint ventures in your niche. First, make a list of the areas your customers are interested in. You’re not looking for direct competition here, but rather complimentary sub-niches. For example, if you teach how to do Forex with a certain method, your customers will likely be interested in how to trade on Forex with other methods, and even how to invest in other areas besides the Forex market.

Once you make your list of areas, choose an expert in each that you’d like to partner with. Go online to get their contact information and then approach them with a win-win-win reason of why they should partner with you. They should benefit, you should benefit and of course your customers need to benefit as well.

Do something together that you can offer to both your customers and your partner’s customers, whether it’s a free webinar with an offer at the end, or creating a series of videos together, or even creating a new membership with a free introductory period. This will add value to your customers and theirs, as well as expanding your reach to a wider audience.

Q. I’m just a newbie in my niche – how do I approach the “big dogs” and get their attention so they’ll partner with me?

A. Two words – help them. Comment on their posts, share their stuff through social media, ask if you can re-post their work to your blog, etc. Find a way to be of service to them so that you can get on their radar and start building a relationship for the long haul.

Note that the bigger the person you’re targeting (IE: The larger their following and the greater their influence in your market) the longer it’s going to take to attract their attention as someone they might want to work with. It’s recommended that you begin by targeting more accessible people and work your way up to the giants of your industry.

Also, consider writing a book, devoting one chapter to each “big dog” you are targeting. In this manner you can make friends with these players, and some of them will actually end up promoting your book to their audience.

Q. I keep hearing that I need to “have a story” to share with prospects. What does this mean?

A. In a marketing context, ‘your story’ is what led to you doing what you do today. For example, someone who teaches basketball techniques may have been a lousy basketball player themselves until they learned and mastered certain fundamentals and techniques that caused them to become an all star player. In a nutshell, that’s their story. Of course they’re going to want to embellish with details, such as how rotten they felt when they got laughed at for missing the easiest of shots.

The purpose of having your own story and sharing it with your readers is to make a connection. Someone having trouble making the junior varsity basketball team wants to know you went through some of the same trials and tribulations they are experiencing. This bonds them to you and causes them to be far more receptive to your message. Remember, “birds of a feather flock together.” Once they realize you’ve been through the same struggles they’re currently going through, and that you not only persevered but overcame, they’ll want to know exactly how you did it.

Q. But isn’t that manipulating them?

A. Not at all. You are showing that you have indeed walked in their shoes, experienced their problems and found a solution that works.

I heard a story once that illustrates this beautifully. Imagine you’re in a foreign country and you don’t speak the language. For days you’ve been struggling to understand and be understood. Then all of a sudden someone says hello to you in your language, and asks how you are. How would you react? No doubt you’d rush up to that person and start talking, feeling that you finally are making a connection with someone. Imagine the relief you would feel, finally being able to communicate, to understand and most of all to be understood.

Telling your story does the same thing – it creates a bonding connection that let’s the prospect know that you understand what they’re going through because you’ve experienced the same problems they have.

Q. If I want to create a product or success system based upon my own personal experiences, how do I go about that?

A. If you’ve become really successful at something, you have a ready-made product you can sell to others who want to master that same skill. Here’s how to get it into product form: Recall where you were at the beginning of your success. What was the first thing you did? The second? Write down everything that you did and put it into step-by-step form.

Now you’ve got the ___ number of steps to accomplishing ___. Name it something appropriate, get the domain for that name and start marketing it. You could do it as an ebook or audio/video course, or you could offer it as a series of webinars or even one-on-one coaching. Each step will represent one chapter in your book, or one webinar, or one coaching session.

HOT TIP: You can use this exact same process to partner with anyone who’s mastered a skill others want to learn. Interview them extensively to discover exactly how they reached their success and then create the product based on the interviews. Split the profits with the expert and rinse and repeat with more experts or the same expert and different topics.

Q. I have a friend and fellow marketer who’s continually writing posts for other people’s blogs. I think she’s foolish because she’s giving away her valuable info on other blogs instead of using it on her own to boost her standing in the search engines. She says it’s worth it because she’s getting new prospects through her guest posts. Who’s right?

A. You both are correct, to a degree. While it’s true that placing her best content on her own blog may help to get her site ranking in the search engines, SEO is always a gamble. On the other hand, guest posting on popular blogs practically guarantees exposure to new prospects as well as new alliances with the blog owners.

When your friend guest posts, she’s hopefully targeting blogs that already receive plenty of traffic interested in her particular niche. This will help her to gain exposure to new audiences and get her endorsed by leaders in her field (the blog owners).

Q. I’ve contacted blog owners about being a guest blogger for them, but because I’m new in the niche I don’t get much response. What can I do?

A. Begin by posting repeatedly in their comments section. Join in the conversation, add relevant comments, ask good questions and answer other people’s questions. Hyperlink your name to your website to get new visitors (this is automatic when you fill out the comment form – just be sure to fill out the website URL box as well as your name, and your name will become a hyperlink to your URL.)

Use a catchy, memorable photo on all of your posts. Register your email address along with your photo at: http://en.gravatar.com

By taking part in the community, the blog owner will likely notice you and will be far more receptive next time you offer to do a blog post. In addition, visitors to the blog will also begin to recognize you and visit your blog as well.

Q. I write a newsletter, but lately I get the feeling that no one is reading it. What am I doing wrong?

A. You may need to get back in touch with your market to find out what it is they want to know. Go to forums and watch social media to find out what they’re talking about and especially what they’re asking. Ideally you should he answering their questions and helping to solve their problems, because when you do that they will read every word of your newsletter.

Q. I HATE writing headlines and subject lines, and I don’t like using headline templates. Any ideas?

A. Interestingly enough, your best headline is often buried inside your copy or your email. You already know all the best selling points about your product, how best to present it, who your target market is, and how to craft the best call to action. So forget the headline, write your copy or email, and then go back and reread what you just wrote. Often times you’ll find your jewel of a headline right there inside your copy, just waiting for you to pluck it out and place it at the top.

The post Top Online Business Questions & Answers appeared first on .

Source: hbio

In The Know

0

Now, What Was It You Wanted to Sell Me?

Picture this. A stern looking executive stares out at you from the page in the magazine…

Now, What Was It You Wanted to Sell Me?

The body of the ad reads:

“I don’t know who you are.”
“I don’t know your company.”
“I don’t know your company’s product.”
“I don’t know what your company stands for.”
“I don’t know your company’s customers.”
“I don’t know your company’s record.”
“I don’t know your company’s reputation.”
“Now, what was it you wanted to sell me?”

That ad first ran in Businessweek Magazine in 1958. As far as I know, the ad still runs. The photo has been updated several times and the copy has been translated into German, Italian, French, Russian and Chinese. But the words never change because they are as true today as they were 55 years ago.

In fact, here’s a live version of both the 1958 ad and the same ad if it were to incorporate the Internet and social media:

The message is clear, universal and timeless: If your prospective customers don’t know you, then you’ve got some tough work ahead of you to get the sale.

And by the way if you happen to sell marketing services, I’ve just handed you the perfect sales tool on a platter.

Imagine you create a proposal for ABC Business down the street to handle all of their online marketing. You make a fantastic presentation showing how you’ll update their website, get it SEO friendly, use social media, advertising and press releases and so forth to bring business in the door. It’s your usual offer and it’s dynamite.

At the end of your brilliant presentation your potential client stammers a bit and then finally says to you, “I don’t get it. Why do I need to spend so much money on marketing and advertising? Wouldn’t I be better off spending the money on my sales force knocking on doors and making phone calls?”

To which you say, “Let me show you something.” And you show them this advertisement and wait and see what happens next. Don’t say a word, just smile gently and patiently wait while they read it once, twice, maybe even three times before they speak. Odds are their very next words will be, “Okay, I get it now.”

But what about you? Do your prospects know who you are and what your brand stands for? If not, consider starting a blog. Blogging is one of the best ways to get your name out there and to show people exactly who you are, what your product is, who your customers are, your record and reputation – all of it.

If you already have a brand but not a blog, then build your blog around your brand. If you don’t have either, then brand your blog. Either way, use social media to drive traffic back to your blog where your prospective customers can get to know you and your business, and you’ll never be faced by the stern guy in the chair again demanding to know who you are and what you’re trying to sell to them.

But it all starts at the beginning – letting your prospect know that you are indeed the one who can help them before you ever begin to ask for the sale.

The post Now, What Was It You Wanted to Sell Me? appeared first on .

Source: hbio

In The Know

0

Life is Short… Seize the Day!

Don’t be alarmed, but right now I want to shake you by the shoulders and slap you silly… Because I suspect you’re fast asleep at the wheel of life.

Life is Short... Seize the Day!

Well I have news for you, and I’m sure you’ve heard it before but maybe, just maybe this is the time when you finally sit up and take notice and start making some real changes in your life, because…

Life Is Too @#$Z&% Short!

Remember when you were a child and you believed life just goes on and on and on?

And now here it is, barely a few minutes later (or so it seems) and you discover that a major chunk of your life is now forever gone.

What the heck happened to it??? Did you blow it like someone blowing money on the horses? Or did you make the most of every moment?

There are millions of people who struggle just to make it through the day. They’re in jobs they hate, lives they don’t like doing things that hold no interest for them. And yet the clock ticks for them as it does for the rare person who is completely happy and content doing what they love to do.

Doberman Dan wrote something that fascinated me. I don’t know where he got these numbers, but they’re enough to shake awake anyone slumbering through life:

You’ve got 78 years on this earth, statistically speaking.

You spend 1/3 of that time sleeping so that leaves you with 49 and 11 months of “awake” years.

Subtract hours in school and that leaves you with 46 years and 4 months of your life remaining.

Subtract 91,000 hours on a job and you’ve got 35 years and 11 months remaining.

Subtract time driving, running errands, brushing your teeth, etc., and you’re now down to 32 years and two months.

Subtract eating, drinking, shopping, etc., and you’ve got 25 years and 10 months left.

Subtract chores and you’re down to 20 years and 1 month.

Subtract taking care of children and family, along with watching TV, playing video games and wasting time on the Internet and you’re now down to 9 years and 6 months of your life remaining.

78 years on this planet (if you’re lucky) and only 9 of them are yours.

See what I mean? Life is too @#$Z&% short.

Life is too short to let fear rule. Open your mind, arms and heart to new things and people. Take a chance, push through fear, let go of guilt, break down your goals to achievable steps and get moving TODAY.

Life is too short to be unhealthy. Get moving and get active and stop eating crap food, especially if you want to make it to 78+ and enjoy the journey.

Life is too short to be full of regrets, just as it’s too short to dream about your ‘glory days.’ You can’t start the next chapter of your life if you keep re-reading the last one.

Life is too short to be a slob. If you’re disorganized then you’re wasting time looking for things and wasting more time not doing the things you want to be doing.

Life is too short to be negative. Yes, occasionally negativity seeps in. But when negativity rears its ugly head you’ve got to beat it back with everything you’ve got, and never under any circumstance do you invite it in or ask it to make itself at home.

Life is too short to deal with or even think about rotten people. Are you worried about what that nasty person said about you? Why????? Life is too short to stress yourself with people who don’t even deserve to be an issue in your life.

Life is too short to keep up with the neighbors. Do you care how many new cars or televisions they have? I can’t think of anything more irrelevant than what the neighbor blew money on today.

Life is too short to be in a job you hate. If you’ve never had a job you hated, all the words in the world couldn’t explain this to you. But for the other 95% of people who know what I’m talking about, no explanation is necessary.

Life is too short to be poor. Yes, you might start out poor and that certainly isn’t your fault. But there comes a time when your finances are exactly what you make of them. There is nothing noble about being poor – it’s like having a ball and chain around your throat that stops you from living the life you want and instead wraps you in layers of stress and anxiety. If you don’t have the money you want, then get busy and make it. And yes, I do believe Internet Marketing is still hands down and bar none the best way a person can go from poverty to wealth in a relatively short amount of time (2 to 10 years.)

You and I and every single person we love is terminal – it’s just a matter of time. And every day we have a little bit less of that.

I’ll let the quote master Mark Twain have the last words…

“Life is short, Break the rules.
Forgive quickly, Kiss SLOWLY.
Love truly. Laugh uncontrollably.
And never regret ANYTHING
That makes you smile.”
– Mark Twain

The post Life is Short… Seize the Day! appeared first on .

Source: hbio

In The Know

0

How to Create Raving Fans for Your Brand

Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why do brands like Nike inspire fierce loyalty while other brands struggle to get attention?

How to Create Raving Fans for Your Brand

In the book Primal Branding, Patrick Hanlon explains his theory for “Creating zealots for your brand, your company and your future.” He explains how the powerful brands become that way by carefully (and sometimes accidentally) creating a community of believers by employing seven different marketing tactics. All seven of these components are found behind every super-successful brand, product, service, personality, social cause, religion or movement.

Imagine if your product inspired the same level of loyalty that Apple, Disney and Starbucks receive from their customers. Now imagine you can actually engineer that loyalty right into your brand – it makes your head spin a bit, doesn’t it?

According to Patrick, these are the 7 key ingredients that you or your product, service or brand must have to inspire zealous loyalty.

The Creation Story – This is the back story that sets the stage. Think of Steve Jobs and Steve Wozniak working out of a garage building the first personal computer, Jeff Bezos writing Amazon’s business plan in the backseat of his car, or pharmacist Dr. John Pemberton concocting Coca-Cola.

You need a back story for your product, service or business. This might be how you got the idea, your struggle to solve a problem, your inspiration, etc. Storytelling is as old as language itself and touches people on a very deep, primal level. Do you want to foster a real, unifying connection on a subconscious level with your prospect? Then you need a story.

The Creed – This is what you believe in, your core principle, your mission statement. A creed differentiates and motivates. According to Sidney Pollack, “It’s the spine that supports the entire enterprise.” See if you can recognize these creeds:

“It’s the real thing”
“Save the whales”
“All men are created equal”
“Just do it”

So what’s your creed? Invest some time to get this right. And if you have more than one product and the products are wildly different, know that you’ll want a different creed for each one. For example, you won’t have the same creed for an info product on traffic generation as an info product on building your abs.

The Icons – These are best defined as a quick concentration of meaning. This could be a logo like the Nike swoosh, the smell of Cinnabons in the mall, a country’s flag, a national anthem, Alice Cooper’s eye make-up, Kiss’s face make-up, the Budweiser Clydesdales, Disney’s castle as well as Disney’s 2 black mouse ears, McDonald’s arches, the 2 notes Law and Order plays just before the show appears, the opening music to any television show or the 5 signature notes of Intel.

Choose your icon carefully, and then use it in all of your marketing. Update it when needed, being careful not to lose it in the process. It should always be instantly recognizable and tightly tied to your brand.

The Rituals – This is how our customers interact with your product and service, and how you interact with them. This one is a little harder to define and illustrate. We have rituals for everything we do on a frequent basis, including brushing our teeth, doing laundry, driving our car and checking our email. The key here is to focus on improving the experience the customer has with your product or brand. How can you raise the experience to a higher level? How can you make it more enjoyable, or even something they look forward to? How can you take the stress out and put the fun in?

What can you do to make the ritual of discovering, buying and using your product more enjoyable – so enjoyable, in fact, that people will talk about you and your product?

The Pagans, or Nonbelievers – These are best defined as “those other guys.” Us against them. Apple vs P.C. and Internet Explorer vs Firefox vs Chrome. One political party vs their opposition. One sports team vs their rival. Nothing unites a group faster than having a common ‘enemy.’ 7up declared itself the “un-cola.” Taco Bell tells you to “think outside the bun.”

Defining your pagans is important in defining who you are. Do you teach methods of getting free traffic? Then paid traffic methods are your pagans. Do you show people how to eat only clean, healthy foods? Then pseudo foods, pseudo food manufacturers and people who eat pseudo foods are your pagans.

The Sacred Words – Words specific and exclusive to your own product, service or brand. Walt Disney has ‘Mickey Mouse,’ ‘Goofy’ and ‘Donald Duck.’ Starbucks has a ‘grande.’ Dr. Seuss invented an entire world of sacred words. Apple has “think different.” Texters have their own sacred language. Information product creators and authors create their own terms to define what they’re teaching. By creating your own sacred words, your fans and followers are on the inside of the secret circle with their own language. It’s a cohesive, insider’s-only knowledge that brings a group together.

Think of a young couple in love – they develop their own language that is indecipherable to anyone else, and in this way they become 2 against the world. You can replicate this with your own sacred words, so don’t be afraid to get creative – your customers will love you for it.

The Leader – This person is the catalyst, the risk taker, the visionary, the iconoclast who set out against all odds to achieve something. Think Steve Jobs, Bill Gates, Oprah, Gandhi, Richard Branson, Nelson Mandela and others who have led movements, companies and causes.

The leader could be the founder or it could be someone who takes their place functionally or symbolically. This means if you don’t want to be the leader, you can choose someone else, like a spokesperson for your brand.

Does all of this sound like too much work just to sell a product? Perhaps it is if you’re thinking small. If your goal is to sell a few hundred copies of something and move on, then you don’t need these 7 steps. But if you want to create something that takes on a life of its own and grows exponentially, then adhering to every one of these 7 pieces of the Primal Code is essential.

We talk about making a video or an idea or a product go viral. How does that happen? Is it an accident, or is it because that product or idea meets every one of these 7 criteria? Spend some time looking at the famous people and especially popular brands, and see if they don’t use all 7 of these in their marketing.

Look at it this way – if you could create a brand that grows like a religion, wouldn’t you want to? Imagine the people you can help, the alliances you can forge, and the profits you can make.

The post How to Create Raving Fans for Your Brand appeared first on .

Source: hbio

In The Know

0

10 Tips for Building Your Blogging Brand

You’ve either got a blog already, or you’re just about to start one. Congratulations! You are one of only 500 million. Now then, knowing that your blog is (statistically speaking) less than a needle in a haystack, how are you going to get it NOTICED and read?

10 Tips for Building Your Blogging Brand

In one word, the answer is BRANDING. You can either throw together a blog and hope it somehow gets found, or you can carefully craft a brand that captures readers’ attention and keeps them coming back for more.

To throw one together, just do what 99.9% of other bloggers do – wing it. Fly by the seat of your pants and hope for the best. In six months (or sooner) you’ll likely be so discouraged you’ll give up.

Building a brand is obviously the way to go. Think Google, Coke, Apple and Nike to understand the huge potential branding holds for your blog. Brands stand for something, mean something and create loyalty in their customers. They stand apart and often far, far above the competition. And best of all, really good brands get remembered and are sought out by consumers.

Here then are 10 tips for building your blogging brand:

Who are you writing to? Exactly who is your blog meant for? Create a clear picture of your ideal reader, including age, profession, family, worries, problems, hobbies, etc. You’ll be writing to this one person rather than trying to talk to everyone. Remember, when you target everyone, you interest no one. But when a certain segment of the population believes you’re writing just for them, you’ll build a loyal following.

Why are you writing to your specific readers? What is your goal? It might be to educate, to persuade, to motivate, etc. Keep your goal in mind at all times.

What are you writing about? This is your topic. It might be physical fitness, marketing, dating, etc. Decide in advance what your message is going to be.

Choose a brandable name. If you’re creating a fitness blog, for example, then you might choose a one or two word brand name that people are likely to remember, rather than a keyword laden name.

HowToGetHealthyAndLoseWeight.com isn’t really brandable – it’s too generic and too keyword rich. Think in terms of “Google” – now that’s a brand. You might try things like FitMonkey.com or SkinnyCakes.com – those are brandable and memorable.

Create a snappy tagline. A name generally isn’t enough – you also want a tagline to help brand yourself, to clarify what you do and to make your blog more memorable. If your blog is on bacon recipes, your url might be DeadPiggy.com and your tagline might be “Bacon lover’s recipes for the non-chef.” See how the tagline not only defines that the site is about bacon recipes, but also narrows the niche to those who don’t consider themselves to be good cooks? This is a prime example of using a tagline to define what you do and WHO you do it for.

Get a logo. Can you picture the Apple logo? Nike? Coke? A logo is an integral part of your brand. Make it clean, simple, eye-catching and unique. It’s worth the extra money to get your logo just right.

Adapt your logo into a favicon. Again, this is an important part of branding your blog.

Use a website design that matches your topic. A header full of balloons and clowns on a website about grieving generally isn’t going to work. Dull colors on a children’s website or a lack of photos of gardens on a gardening website won’t work. Make sure all of the visual elements of your site correspond with your topic.

Choose a writing style and stick with it. Take a lesson from McDonald’s here and give your readers what they’ve come to expect from you. Maybe you’re writing to a technical crowd – then you might write like an engineer. Or perhaps you’re taking on a persona, like the Rich Jerk. Odds are you’re going to write like yourself, which is perhaps best of all because you won’t have any trouble maintaining that style. Consistency is key because if one day you’re writing like the guy next door and the next day you’re writing like an English professor, your readers are going to get confused and likely won’t return.

Promote your blog’s name through social media. Consistently use your blog’s name everywhere. Don’t use “Law Enforcement Weight Loss” on Twitter and “Muscle Cops” on Facebook – no one will realize it’s the same blog you’re referring to. Again, this is another reason to choose a unique, short, brandable name that no one else is using anywhere.

If your blog is going to stand apart from the crowd, then you’ve got to do a little extra work, but that work will likely pay off handsomely in the end.

Not only will you stand apart from the crowd, you’ll also discover that if you ever decide to sell your blog, you’ll be able to charge a great deal more because you took the time to brand it.

The post 10 Tips for Building Your Blogging Brand appeared first on .

Source: hbio

In The Know

0

‘Magic’ Words to Build Your Business Exponentially

It’s fine to build your business gradually, a step here and a step there. But it’s so much better, faster and just plain more FUN to build it by leaps and bounds.

'Magic' Words to Build Your Business Exponentially

Below you’ll find the magic words that will help you to do just that. Forget taking the long, slow painful route and resolve to achieve a quantum leap, or true metamorphosis in your business.

1 Magic Word That Quadruples Productivity And Profits

There are a myriad of tasks any one online marketer needs to perform, and the faster and better those tasks are completed, the more profitable the business can be. But struggling marketers who are trying to balance administrative duties, product creation, social media, customer service, formatting and uploading books to Kindle, writing blog posts, setting up JV’s, recruiting affiliates, writing emails, setting up autoresponders, doing research, writing sales copy, answering emails, forum posting and all their many other marketing tasks might be better off doing less, not more.

If you’ve ever been on a ship, you probably noticed the captain doesn’t cook the meals or swab the deck. Nor does he maintain the engines, hoist the sails, plot the navigation or the other 101 duties that are done aboard a ship. Rather, he is the pilot of the entire operation, instructing everyone else on what to do.

Perhaps it’s time you think of yourself as the pilot of your own business. Do those tasks which you are extremely good at, and OUTSOURCE the rest to professionals who excel in those areas. You will not only get far more done, but odds are the work will be completed faster in a more professional manner. And when you can quadruple your efforts by adding a few part time outsourcers, you can also quadruple your results and your profits.

Don’t kid yourself – you cannot do it all and make the kind of money you want. As soon as you can afford to, start outsourcing. It’s not only one of the most profitable things you can do, it also gets you away from the grindstone and able to see the big picture so you can better navigate the waters of your business.

2 Magic Words To Make You A Marketing Rockstar

If you want your content to be seen and shared, and if you want it to make a lasting impression on prospects, then the written word is seldom enough anymore. Let’s do a test: Tell me everything you can about the person who wrote the blog post you read yesterday. Drawing a blank? Now tell me everything you can about a video you saw yesterday. Different story, right?

What if someone calls you on the phone to sell you something you’re interested in, versus someone that shows up at your door. Which one are you more likely to buy from? Assuming you’re not freaked out that a salesman appeared out of no where with the product that adequately fits your needs, you’re going to buy from him, not the faceless person on the phone.

Obviously you can’t visit your prospects in person, but you can do something almost as good – USE VIDEO. People remember video over the written word because it engages more of the senses. If you only use the written word, you’re simply not going to make nearly the same level of connection that you could have with video.

Now then, you might be afraid to get in front of the camera. If so, you can start out with slideshow videos, animated videos or screencast videos. Then move up to videos of yourself because this is the real pay off. This is where people start to feel like they can really connect with you and they KNOW you. Remember, content is more important than quality. You don’t have to be the next Steven Spielberg to make this work, you just have to be authentic with something to say that people want to hear.

3 Magic Words That Can DOUBLE Your Sales

You should be doing this every single time you sell a product or service because it will invariably increase your bottom line. Marketers have added hundreds of thousands of dollars to their sales funnels by simply incorporating these three words into every sales system they create.

What are the 3 magic words? ALWAYS BE UPSELLING. Every single time you sell anything, offer an upsell / downsell sequence because it can turn your original $47 sale into a $300 sale or more, simply by offering the customer additional options.

Offer something that is complimentary to the original offer. It might make the original offer easier or faster to implement, go into more depth, offer more options, or even perform a service for them. It could be coaching, an additional information product, software, a membership program or anything else that helps the customer to achieve the result they want.

What if you don’t have a product or service to offer as an upsell? Then find an appropriate affiliate product that matches your original offer. And here’s a secret: When a customer turns down an upsell, they are typically more open to buying a lower cost (downsell) product. It’s almost as though the higher ticket item warms them up to the downsell offer. This is why car dealers and real estate brokers like to show cars and properties that are too expensive for the client. Once they show the client something more affordable, the client is more likely to make an offer than if they’d been shown the lower cost model in the first place.

4 Magic Words To Get You More Clients

If you’re selling big ticket items or services, I’m about to utter the 4 words 9 out of 10 marketers dread: PICK UP THE PHONE. Nothing sells as well as face to face contact except perhaps the phone. Let’s face it – your prospects are inundated with emails and shout-outs on social media. If you really want to connect and make the sale, you need to pick up that 500 pound phone and establish a real one-on-one relationship.

If you’re phone-a-phobic, start with existing customers. Find out how they’re doing with the product(s) they’ve purchased and what you can do to help them along (coaching, perhaps?) Next, move on to your lowest hanging fruit – those prospects you deem most likely to bite. Make it a rule to call 5 people each day, and within 3 weeks you’ll notice 2 things: First, being on the phone isn’t so scary anymore. And second, business is definitely picking up.

5 Magic Words That Virtually Eliminate Any Competition

Whatever your niche, there are others who are doing very nearly the same thing, better known as your direct competition. For example, if you’re a weight loss coach, there are thousands of other weight loss coaches you’re competing against to gain clients.

That’s why you’ve got to find a way to stand completely apart from the crowd, and the best way to do this is to CREATE A UNIQE POSITIONING POINT for yourself and your business. Find that one thing that makes you totally different from all the other weight loss coaches out there, that thing that draws customers to you like flies. And mind you, saying that you’re better, that your work is higher quality, that you’ve got more experience, etc., isn’t unique. Everybody says those things.

Can’t think of anything? Try this: “I will show you how to lose weight while NEVER feeling deprived and still eating the foods you love.”

Sign me up!

Here’s one from a carpet cleaner: “If I don’t remove your stain and get you sparkling clean carpets, I’ll pay you $50 for your time.”

You’re hired!

I wouldn’t need to hear another word in order to choose this carpet cleaner over all the others – would you?

A Chiropractor might advertise: “I’ll get you immediate relief from your back pain or your visit is completely free.”

That’s what I want to hear – make me an appointment now!

6 Magic Words That Double Subscribers

You already know how crucial it is to continually build your list. But are you being aggressive enough? The vast majority of websites are missing opportunities to grab more subscribers because they don’t PLACE OPT-IN BOXES ON EVERY PAGE of their website. Yet this simple step can as much as DOUBLE the number of subscribers you get from your site.

Most websites have an opt-in box on the homepage or none at all. But very few have an opt-in box on every single page. And fewer still place opt-in boxes on both the right sidebar above the fold, and again at the bottom of each post. But adding these boxes along with a great incentive to sign up will increase the number of subscribers you get. And make sure your opt-in box stands out with clean lines and no clutter.

Go ahead and place opt-in boxes in unexpected places as well. Do you have sales pages? Place an opt-in box on each one. Do you have more than one sign-up incentive? You might place one incentive in the right sidebar, and the other at the bottom of the page. This way if one incentive doesn’t interest them, then the other one might. You can then position your follow ups according to the incentive they chose.

You might even place a video with your opt-in boxes, instructing the reader to fill in their email address and press the button to get the incentive. By telling people what to do, you increase the chances they’ll actually do it.

Can you make a short, snappy and powerful quiz people can take? This is another way to capture email addresses. Once they finish the quiz, you request their email address so you can send them their confidential results via email.

7 Magic Words To Build Your Visibility And Reach a Larger Audience

If you’re not doing Google Hangouts yet, you’re missing the boat. Google Hangouts will increase your visibility, help you boost traffic to your site, improve your search engine ranking, improve your authority, increase the distribution of your content, and connect you to your potential customers, affiliates and joint venture partners. Therefore, HOST REGULAR GOOGLE PLUS HANGOUTS ON AIR. Hangouts are multi-participant video chats. When you host a hangout, you can carry on a training or conversation.

Your Hangouts might be informal chats, scripted or anything in between. You can keep the Hangout private, or you can live stream and broadcast your Hangouts on Hangouts On Air. By publicly streaming your show, it’s automatically recorded and added to your YouTube account. You can also embed it on your website.

If you don’t want it to go live, you can make it private, download it when you’re finished and edit it before posting it.

This is a great way to reach a huge audience and strengthen your reputation. Make a plan on how and when you will use Hangouts on Air, and set up a regular schedule for broadcasting. Think about using Google Hangouts for teaching and lecturing, for coaching, consulting, interviews, webinars, product demonstration, hold question and answer sessions, etc. The possibilities are exciting and nearly endless.

Live Hangouts On Air8 Magic Words That Increase The Money In Your List 10 Fold

A list full of buyers is worth at least 10 times more than a list full of people who haven’t purchased anything from you yet. In fact, in most cases a buyers list is often worth closer to 100 times more than a list of prospects, and here’s why: When someone purchases anything from you, even if they only spend $1, they are now in a vastly different mindset concerning their relationship with you and your products. They now have an OWNERSHIP mindset because they own one of your products, and because of this they are far, far more likely to purchase from you again and again and at higher and higher price points.

So what are the 8 magic words that increase the money in your list 10 fold or more? TURN PROSPECTS INTO BUYERS AS FAST AS POSSIBLE. In the beginning it doesn’t really matter if they are spending $1 or $100. The important thing is they have crossed that threshold from prospect to buyer.

How do you get prospects to immediately buy? The easiest way is to get them pre-sold by people they already know and trust. This means having affiliates refer people to you. If you cookie the affiliates in so that they receive commissions on anything prospects purchase for a long period of time, such as a year or even lifetime, affiliates will be more than happy to send you referrals.

Other ways to get people pre-sold on you before they even hit your site is to guest blog, to do joint ventures, and to create products that others in your niche can give away as a bonus to their own product. Whatever it takes, turn your prospects into happy customers as quickly as possible and you’ll be able to continue to sell to them for a long time to come.

The post ‘Magic’ Words to Build Your Business Exponentially appeared first on .

Source: hbio

In The Know

0